Trung Phan Profile picture
Jul 22, 2021 15 tweets 7 min read Read on X
Ted Lasso’s Season 2 starts tomorrow.

If you want a masterclass in character writing, re-watch the Pilot episode. My Hollywood screenwriter buddy did a frame-by-frame breakdown for me.

The show’s writers make us love Lasso…and it only takes 157 seconds.

THREAD 🧵
1/ From the get go, the Ted Lasso writing team effectively deploys the classic storytelling technique "show, don't tell".

Instead of Lasso (or other characters) talking about how great of a guy he is, we come to the conclusion based on observing his actions.
2/ We first see Lasso at the 3:51 mark of the pilot.

And when we do, it's a still photo of him on ESPN's Sportcenter show.

Importantly, it's a HUGE smiling photo that instantly pulls you in...and you spend 28 seconds with the still smiling image as Scott Van Pelt speaks.
3/ The first action we see Lasso do is a 16-second dance clip with the college football team he coaches.

He's clearly a fun dude and -- crucially -- his players LOVE him.

It's only been 44 seconds, we haven't heard Lasso speak...but we're all thinking "this guy is amazing."
4/ Next, we meet real-life Lasso on an airplane.

The 1st test of his character is someone interrupting him while he reads.

The POV is of his book being obstructed.

Think about how pissed you'd be.

Lasso happily engages the guy and gives him a selfie.

1st Test passed. ✔️
5/ The selfie guy quickly puts Lasso to his 2nd test by telling Lasso he's nuts for taking the soccer coaching job.

Lasso takes the trolling in stride.

2nd test passed. ✔️

After 90 seconds of screen time, we LOVE this guy.
6/ The next interaction Lasso has is with his assistant coach.

It's a friendly, inside-jokey conversation which is capped off by an exploding fist-pound.

Lasso is officially the chillest dude ever.
7/ Finally, we wrap up our first 157 seconds with Lasso by finding out he's a family man.

He looks at a photo of his wife and kid...and smiles.

What a guy!

That entire Lasso intro (from Lasso on ESPN to the photo) takes place from 3:51 - 6:28 of the episode.

That's it!
8/ **Cut to the credits**

With so much content, a TV pilot has to nail it (quickly) to keep viewers watching.

Ted Lasso's writers makes us love its main character in only 157 seconds.

Whenever a "test" comes up through the rest of the season, Lasso's actions "pass" it.
9/ If you enjoyed that, FOLLOW @TrungTPhan for threads that will make you smarter, sprinkled in with memes that will make you dumber:
10/ SIDE NOTE: The original version of Ted Lasso was actually much less nice.

Here’s a vid of Lasso as first imagined for NBC (before Apple took over)
11/ On a related note: Tim Cook has been very involved in AppleTV programming.

He didn’t want shows to be “so mean”.

Not sure if the kinder Ted Lasso is Cook’s editorial call…but dude’s def nice!
12/ One more example of Ted Lasso being a good dude from the Pilot.

Right after the credits, he lands at the airport.

When a chauffeur asks to carry his bags, he says he can do it himself:
13/ Dang, y’all took this Ted Lasso thread to the moon. 🙏🙏

Blessed by
◻️Apple TV
◻️Twitter trending (h/t @clarkchambers)
14/ FINAL: We’ll be roasting my failed screenwriting career (few projects sold, zero made) on the next episode of Not Investment Advice (NIA).

Subscribe here:

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Trung Phan

Trung Phan Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @TrungTPhan

Jul 28
The invention of bánh mì is a combination of climate, trade and urban layout of Saigon in late-19th century designed by French colonist.

When the French captured the area in 1859, most economic activity in the region took place along the Saigon river.

The population built makeshift homes tightly bundled by the river banks. Outgrowth from this eventually lead to narrow alleyways between many buildings that is trademark of the city (the Khmer named the region Prey Nokor then French renamed it Saigon and then it was renamed to Ho Chi Minh City in 1976 after end of Vietnam War).

Over decades, the French created European street grids and built wide Paris-type boulevards in the city to funnel commerce to larger markets (also make the city easier to administer).

It was at these markets that French baguettes were introduced and traded.

Bánh mì bread is known for being flaky and crispy on the outside while fluffier on inside (so god damn good).

Two features of Saigon helped create this texture:

▫️Climate: The heat and humidity in Southeast Asia leads dough to ferment faster, which creates air pockets in bread (light and fluffy).

▫️Ingredient: Wide availability of rice meant locals added rice flour to wheat flour imports (which were quite expensive). Rice flour is more resistant to moisture and creates a drier, crispier crust.

Fast forward to the 1930s: the French-designed street layout is largely complete. Now, the city centre has wide boulevards intersected by countless narrow alleyways.

The design was ideal for street vendor carts. These businesses were inspired by shophosue of colonial architecture to sell all types of goods as chaotic traffic rushed by.

Vietnam has some of the most slapping rice and soup dishes, but many people on the move in the mornings wanted something more portable and edible by hand.

Bánh mì was traditionally upper class fare but it met the need for on-the-go food.

Just fill the bread with some Vietnamese ingredients (braised pork, pickled vegetable, Vietnamese coriander, chilies) along with French goodies (pate).

Pair it with cà phê sữa đá (aka coffee with condensed milk aka caffeinated crack) and you’re laughing.Image
Image
Image
Image
Haven’t lived in Saigon for 10+ years but ate a banh mi every other day when I did.

While there, I also sold a comedy script to Fox (pitch: “The Fugitive meets Harold & Kumar set in Southeast Asia”).

It never got made but fun story to retell: readtrung.com/p/im-making-a-…
Classic episode Image
Read 4 tweets
Jul 26
the most underrated winner of the AI boom is the 15,000 person Caribbean island of Anguilla (which has a GDP of ~$320m) Image
The research team is happy to announce that we’ve played our part contributing to Anguilla’s windfall.

We also paid $99 to GoDaddy to see if we could secure one more .AI domain. Bearly.AIImage
Polynesian island Tuvalu has an even smaller population (10,000)!!
Read 4 tweets
Jun 8
someone used Veo3 to make Moses as a YouTuber live-streaming the Exodus
accent does change at end: reddit.com/r/ChatGPT/s/bO…Image
On-demand history vids like this in few years with Google Veo very plausible.

I previously wrote on YouTube as greatest athletics learning machine ever…could get souped up: readtrung.com/p/youtube-the-…
Read 4 tweets
Jun 8
reminder that no “asian guy and stripper” story will ever top Enron Lou Pai’s “asian guy and stripper” story Image
Totally forgot Lou Pai got the stripper pregnant.

If this story was transplanted to 2020s, Pai would probably have been a whale on OnlyFans and gotten got…anyways, I wrote about the economics of OF here: readtrung.com/p/onlyfans-sti…
Read 4 tweets
Apr 29
Boston Consulting Group (BCG) trained an AI slideshow maker called “Decker” on 900 templates and apparently gotten so popular that “some of its consultants are fretting about job security.” Image
Sorry, called “Deckster”. That excerpt was from this BI piece that also looked at McKinsey and Deloitte AI uses: businessinsider.com/consulting-ai-…

The Mckinsey chatbot is used by 70% of firm but same anonymous job board said it’s "functional enough" and best for "very low stakes issues." x.com/bearlyai/statu…
Here’s a r/consulting thread based on Computer World last year. Deckster was launched internally March 2024…some think it’s BS…some think it helps with cold start (B- quality): reddit.com/r/consulting/s…Image
Image
Image
Read 4 tweets
Feb 4
Norway discovered off-shore oil in 1969. It launched its sovereign wealth fund with $300m in 1996.

It’s since grown 6,000x to $1.8T or $327,000 per Norwegian (5.5m people).

The fund owns 1.5% of all global equities but, most impressively, had a UX designer put a real-time fund value tracker on its website landing page.
Norway’s SWF roughly is 65% equity, 25% bond, 10% real estate/infra (all global).

Unsurprisingly, its largest holding is Apple ($47B, or 1.4% of the entire company).

On a related note, here is my deep dive podcast on Steve Jobs and making of the iPhone: podcasts.apple.com/us/podcast/caf…
Norway spared no expense on its SWF website. Look at that carousel!
Read 4 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us!

:(