1/ Olympic athletes spend years training to break world records and compete against the best of the best.
Have you ever wondered how — or if — those athletes get paid? vox.com/the-goods/2258…
Have you ever wondered how — or if — those athletes get paid? vox.com/the-goods/2258…
2/ Some 11,000 athletes are competing in the Tokyo #Olympics.
The vast majority of those athletes are not rich, or even close to being wealthy.
According to one survey of elite athletes from 48 countries, more than half are financially unstable.
The vast majority of those athletes are not rich, or even close to being wealthy.
According to one survey of elite athletes from 48 countries, more than half are financially unstable.
3/ If you're an Olympian, there are really only two routes to getting paid:
1. Prize money for medals — if that's something your country does.
2. Sponsorships — but an IOC rule severely limits what these endorsements look like for brands that aren’t official Olympic partners.)
1. Prize money for medals — if that's something your country does.
2. Sponsorships — but an IOC rule severely limits what these endorsements look like for brands that aren’t official Olympic partners.)
4/ But the Olympics aren't lacking for money.
One NBC exec has said this could be the most profitable games ever, and according to one estimate, the IOC could bring in $3-4 billion on TV rights alone.
One NBC exec has said this could be the most profitable games ever, and according to one estimate, the IOC could bring in $3-4 billion on TV rights alone.
5/5 The romanticized vision of Olympic athletes paints the picture that they’re competing for the love of sport.
But sports are a multibillion-dollar industry. So why don’t we treat Olympic athletes like it? vox.com/the-goods/2258…
But sports are a multibillion-dollar industry. So why don’t we treat Olympic athletes like it? vox.com/the-goods/2258…
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