Ads Alchemist Profile picture
Jul 22, 2021 6 tweets 2 min read Read on X
Have a fresh ad account?

Do NOT launch your ads right away.

You need to warm the ad account up first.

Without doing so the chances your account goes down is much higher.

Here's how I do it 👇

** Account Warmup Thread **
It's a super simple process.

First, launch a page likes campaign at $10/day with copy and a creative you know 100% will get approved.

Once the ad gets approved and spends a few bucks, you can move onto the next step. Image
Second, launch a conversion campaign with copy and a creative you know will get approved.

Use the link you want to drive traffic to in this ad.

The point of this step is to get an ad approved with your landing page url/affiliate link. Image
Don't forget that you need to be using a domain that you can verify.

You can't run conversion campaigns on FB without verifying your domain and configuring your web events.
If you can't get this safe ad with your link approved, you obviously know something on your LP/Link is causing it.

So, once this ad gets approved and spends a few dollars you can launch your actual ads in the same campaign.

Voila, that's it.
It's a super simple warm up method but it works.

It's what I use when I'm launching a new/existing offer on a fresh account.

You'll still catch the occasional ban (nothing is foolproof) but it'll be significantly less if you don't do any warmup.

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More from @AdsAlchemist

Aug 13, 2022
It's never been easier to get your BM/ad account/profile banned.

So, here are 7 things you should avoid:

** FB Best Practices Thread **
1. Play buttons, notification jewels, or checkboxes in your creatives

2. Use the same ad account for multiple businesses

3. Creatives that include close ups of body parts

4. Sensational ad content (ex: pimple popping)
5. Creative/copy that includes content specifically targeting someone by their race, religion, age, sexual orientation, gender identity, disability, medical condition, financial status, voting status, membership in a trade union, criminal record, or name.

Examples below 👇
Read 4 tweets
Aug 10, 2022
In the last 3 months I've audited 47 websites.

I've seen what works and what doesn't.

So, here's 5 tests you should run to improve your conversion rate 👇

** CRO Thread **
1. CTA above the fold

Try to eliminate unnecessary margins and make your CTA above the fold.

Test putting the button above quantity or variant selector.
2. Put USP and reviews in product images

People hate reading and most of them will scroll through pictures before scrolling down to the bottom of the page.
Read 7 tweets
Aug 7, 2022
Need more product ideas?

Want to see what ads other companies are running?

Here's 5 free ways to do so (outside of Ad Library) 👇

** Free Spy Tools Thread **
1. Pipiads (only for Tiktok)

Can get 10 free searches a day.

Seach by

- Ads
- Product
- Advertiser
2. Bigspy and Adspy

2 of the more well known ones for Facebook.

Both have a limited free option.
Read 7 tweets
Aug 6, 2022
Running FB ads?

Never rely on one Business Manager.

No matter what you're running at some point you'll catch a ban.

The proper setup will prevent a lot headaches.

Let me show you 👇

** Decentralized BM Setup Thread **
So many businesses nowadays (even 7/8 figure businesses) are crashing because they don’t have a proper setup for their FB assets.

Even if you’re completely following policy, many times the FB algorithm can randomly disable your ad/ad account/BM and even profile.
Unfortunately a lot of things are out of your control.

FB's review team is terrible and often makes mistakes.

So you have to focus on what you can control which is setting up your assets in such a way that there's no single point of failure.
Read 10 tweets
Aug 4, 2022
Struggling with your conversion rate?

Consider trying price anchoring.

If you haven't heard of it, you've definitely seen it.

Let me explain 👇

** Price Anchoring Thread **
First, let's just start with what anchoring is.

Anchoring: the bias where you depend too heavily on an initial piece of information when making decisions.

Now Price Anchoring: the practice of establishing a price point that your customers can refer to when making a purchase.
There are two main applications that I see and use:

1) Comparison

If you're struggling to sell an expensive product, try creating a product even more expensive and placing it next to the original.

I used this a few years ago while running ads for a high end fashion company.
Read 7 tweets
Aug 4, 2022
Daily Tips/Tricks

For the next 30 days I'll be tweeting about all things ads/ecom related.

(RT to spread the knowledge)

Hope you enjoy!
Read 4 tweets

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