Sahil Bloom Profile picture
Jul 24, 2021 27 tweets 6 min read Read on X
Cognitive biases are systemic errors in thinking that negatively impact decision-making quality and outcomes.

THREAD: 20 cognitive biases to learn (so you can think clearly and make better decisions):
Fundamental Attribution Error

Humans tend to:

(1) Attribute the actions of others to their character (and not to their situation or context).

(2) Attribute our actions to situation and context (and not to our character).

We cut ourselves a break but hold others accountable.
Bandwagon Effect

Humans are a social species - this allowed us to thrive.

But it also has a downside…

It creates a strong tendency to speak, act, or believe things simply because a lot of other people do.

Bandwagon effect is similar to "groupthink" and is very dangerous.
Egocentric Bias

The human tendency is to have a higher view of one's self than is objectively warranted.

In group activities, we tend to overestimate (in comparison to objective measure) the degree and value of our own contributions relative to others.
Naïve Realism

Humans think very highly of themselves (see egocentric bias!).

We tend to believe that we see the world with perfect objectivity (cognitive biases be damned!).

We also assume that people who disagree with us must be ignorant, uninformed, or biased.
Baader-Meinhof Phenomenon

Ever notice that something you just learned seems to pop up everywhere around you?

The Baader-Meinhof Phenomenon says that increased awareness of something creates the illusion that it is appearing more often.

Like seeing 11:11 on your iPhone clock...
Pygmalion Effect

High expectations lead to high performance (and vice versa).

Those who have high expectations placed on them are more likely to internalize these expectations and improve their performance accordingly.

Leaders may attempt to use this to their advantage.
Confirmation Bias

Humans have a tendency to see and interpret information in a manner that supports previously held beliefs.

New data positive? This idea is a slam dunk!

New data negative? Must have been an error in the experiment.

Very common and very dangerous.
Backfire Effect

The "backfire effect" is the tendency for humans to use evidence in direct conflict with their thesis to further strengthen their previously held beliefs.

It is a more dangerous version of confirmation bias (also less common and scientifically contested).
Anchoring

The "anchor" is a reference point of information (usually the first piece of information received on a topic).

All subsequent thinking or decisions are silently "anchored" to this point.

Anchoring has been proven by scientists (and used car salesmen) time and again.
Dunning-Kruger Effect

People with a low ability at a task are prone to overestimate their ability at that task.

Humans are notoriously incapable of objective evaluation of their competency levels.

Remember: Everyone is a genius in a bull market.
The Ben Franklin Effect

"He that has once done you a kindness will be more ready to do you another, than he whom you yourself have obliged."

Doing a favor makes you more likely to do another for that person than them doing a favor for you.

We reinforce our self-perceptions.
Loss Aversion

First identified by famed scientists Amos Tversky and Daniel Kahneman, it says the pain of losing something is more powerful than the pleasure of winning it.

As such, humans will typically do more to avoid losses than they will to seek gains.
Endowment Effect

Related to loss aversion, the endowment effect says that once we have something, we don't want to give it up.

Humans will demand more to give up an object than they would be willing to pay to acquire it.
Availability Bias

Humans evaluate situations based on the most readily available data, which tends to be what can be immediately recalled from memory.

This is how the news cycle impacts our thinking. Its persistent negativity cements a belief that the world is a dark place.
Survivorship Bias

History is written by the victors.

But concentrating on "survivors" and systematically ignoring "casualties" of any situation leads to distortions in our conclusions.

We overestimate the odds of success because we only read books about the successes!
The Ikea Effect

People ascribe significantly more value to objects that they have created or assembled, irrespective of the final quality of the object.

We infuse our own self worth into the object, thereby increasing its value in our minds.
Hindsight Bias

Humans tend to believe that events of the past were more predictable than they actually were.

We examine the past with the benefit of hindsight but fail to recognize its impact on our thinking.

Hindsight bias can meaningfully distort our memories.
Plan Continuation Bias

Humans love plans.

Even when the plan appears to be failing (or no longer an appropriate fit for a given situation), we have a tendency to want to continue.

The dangers of a rigid "stick to the plan!" mentality are very real.
The Gambler's Fallacy

Humans are naturally bad with probabilities.

The Gambler's Fallacy says that we have a tendency to believe that past events alter future outcomes (when they clearly have no impact).

Ever thought you were "due for a win" in roulette. You're falling prey.
Curse of Knowledge

Experts (or generally, intelligent people) tend to make the flawed assumption that others have the same background and knowledge on a topic as they do.

They are unable to teach or lead in an effective manner for those still coming up the learning curve.
Cognitive biases have a profound impact on our thinking and decision-making every single day.

The first step to fighting back? Awareness. I hope this post helped with that!

Enjoy this thread? Follow me @SahilBloom for writing on mental models, business, and more.
I will be turning this thread into a longer-form piece for my newsletter, where I will explore these biases in greater depth (including examples and ways to combat them!).

It will be released in the coming days.

Subscribe below so you don’t miss it! sahilbloom.substack.com
And if you are a job seeker looking to leverage your improved awareness and decision-making skills to advance your career, check out my curated job board, where I share unique roles at high-growth companies in finance and tech.

New roles every week! pallet.xyz/list/thebloomb…
This thread is going to become a multi-part newsletter series on cognitive biases, including examples of each and practical ways to combat them.

Part I will be released this week.

Sign up here so you don’t miss it: sahilbloom.substack.com
The Cognitive Biases Handbook (Part 1 of 2) will hit inboxes tomorrow.

I hope it’s a free resource that you can save and come back to whenever you need a refresher!

Sign up here to receive it: sahilbloom.substack.com
The Cognitive Bias Handbook

The newsletter deep-dive (part 1 of 2) is now live in your inbox and ears! Please enjoy, share, and subscribe if you haven’t already. sahilbloom.substack.com/p/the-cognitiv…

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More from @SahilBloom

Apr 23
I can't stop thinking about this idea...

The 3 Types of Friends:

(everyone should read this) Image
The idea originates from Tyler Perry (portraying his wise Madea alter ego).

It's a brilliant framing for thinking about your relationships.

There are three types of people in your life:

1. Leaves
2. Branches
3. Roots

Here's what they look like...
LEAVES

These are the people that are only around from time to time when the weather is good.

They blow around as the winds change.

They provide shade during the summer, but as soon as winter comes, they fall off the tree and disappear.
Read 10 tweets
Apr 20
The secret to success that no one tells you about...

Avoiding the Compound Mistake:

(thread) Image
Let's begin by referencing the image made famous by Atomic Habits.

While most of the dialogue focuses on the 1% better every day, which results in a ~38x improvement, the 1% worse every day is just as important:

It effectively zeroes you out—it knocks you out of the game...
When I was playing baseball at Stanford, the coaches had a metric they liked to track for pitchers called the Compound Mistake.

The idea was simple: Image
Read 12 tweets
Apr 17
I challenged myself to cold plunge every morning for 100 straight days.

- Three different continents
- Several frozen rivers and lakes
- Dozens of hotel bathtubs
- One icy shower at 40,000 feet

10 lessons learned from 100 days in the cold:

(a video thread) Image
Lesson 1: Discipline is about what you do on the days when you feel like crap.

It's easy to be disciplined and consistent when you feel great.

It's hard when you feel like crap.

Those are the days when you remind yourself that you are a winner.
Lesson 2: Stop overthinking, just start.

"No plan survives first contact with the enemy."

Too many get their dopamine from the planning. Too few get their dopamine from the doing.

Plan a bit, then make first contact with "your enemy" and start improving fast.
Read 15 tweets
Apr 16
This idea changed my life (and may change yours)...

The Law of Reversed Effort: Image
In a Zen parable that I love, a martial arts student approaches his teacher and asks, "How long will it take me to master this craft?"

The teacher replies, "10 years."
The student, looking impatient, responds, "I want to master it faster than that. I will work harder than anyone else. I will push myself to practice for many hours every single day. How long will it take then?"

The teacher considers this new information and answers, "20 years."
Read 12 tweets
Apr 14
Advice from a mentor that changed my life:

There’s no such thing as a perfect moment. There are just moments—and you decide what you make of them.
Waiting for the “perfect moment” is just a convenient, socially-acceptable excuse to hide from the thing that scares you.

Trust me, I’ve lived it.
A good sign that you're on the right path:

A lot of moments will seem perfect in hindsight, when they felt terrifying at the time.

Imperfect moments made perfect through action.
Read 4 tweets
Mar 3
My entire life changed because of a leap of faith.

There are a lot of people out there who feel stuck, but trust me, you don't have to stay that way.

If you want to take a leap, here's exactly how I'd do it:

The change you want to make in life scary because of two asymmetries:

1. Information Asymmetry: You know exactly what this path looks like, but very little about what the other path looks like.

2. Evidence Asymmetry: You have abundant evidence that you can make it on this path, but very little evidence that you can make it on the other path.

To break through the fear and take the leap:

Step 1: Gather Information

The first step is to solve the information asymmetry.

The questions you should be asking (and answering):

What does the new path look like? Visualize it in detail.

How reversible is a decision to take this new path?

Note: Most people underestimate the reversibility of a big decision. You assume that if you leave your consulting firm, you'll never be able to get another job in consulting. That is usually patently false. Most of these career decisions are reversible.

What case studies exist on successful (or unsuccessful) execution?

What perspectives can you learn from people with real, earned experience on the new path?

Are there any examples of people who have made a similar shift to what you are considering? What can you learn from them?

If you use a thoughtful process to gather information, you'll balance the information asymmetry and shorten the gap considerably.

Step 2: Create Evidence

The second step is to solve the evidence asymmetry.

While still on your current path, you need to create tangible proof that you can build a life on the other side.

What proof points can you generate of your ability to execute?

• Find one customer for your prospective new venture.
• Make $100 selling something on the internet.
• Generate a few client leads to your new coaching practice.

The tiny wins build momentum and help solve the evidence asymmetry.

Step 3: Confront the Fear

Gathering information and creating evidence should get you most of the way there.

But the fear still exists.

Here's how to address it:

1. Reframe the fear as a good thing: It means you care, it means this is something that matters.

2. Deconstruct the downside of action: What is the worst that could happen? How bad is it, really?

3. Deconstruct the upside of action: What is the best that could happen? How great is it?

4. Deconstruct the regret: How much would you regret inaction when you're 90-years-old? Could you live with that regret?

As Seneca famously wrote, "We suffer more in imagination than in reality."

These steps get the fear out of your imagination and force it into reality.

Your Player's Guide to the Leap of Faith

There's never going to be a perfect moment to make a dramatic change.

The leap of faith isn't for everyone, but if you follow this general process, you'll be well-positioned if you decide to jump.

1. Gather information
2. Create evidence
3. Confront the fear

I hope this helps a few people out there take that leap they've been too afraid to face.

A new life is on the other side...
The most important piece here:

Recognizing the fear as a byproduct of the information/evidence asymmetry.

It turns something abstract into a solvable problem.
I love this quote from Inception:

"Do you want to take a leap of faith or become an old man, filled with regret, waiting to die alone?"
Read 5 tweets

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