Here’s what metrics professional analysts focus on (using $MA as an example:)
1: Business overview.
Understand everything about how the business works, like:
- What is the business model?
- Who are the key suppliers, distributors, partners?
- Revenue quality?(Recurring? Recession proof?)
- What is the revenue split from products / services?
2: Risk Factors
Most of these are standard.
Identify the risks that are company-specific and make sure you understand them.