Agree. We also use this technique in marketing by putting time limits or caps on things to make it feel urgent and induce FOMO (we call it scarcity), paired with making it very easy via UX to do whatever it is we want people to do (in my case, buy tickets to operas, etc.).
https://twitter.com/jenmercieca/status/1419328878498168833
Private businesses could probably help vaccination along by having some really enticing limited-time, in-person only events or offers, while simultaneously requiring vaccination to enter the premises.
ie - super cheap tickets to x destination, but you have to be vaxxed to board the plane; BOGO on event tickets, but both you and your friend have to be vaxxed to enter; free drinks w/meal at a restaurant, but you all have to be vaxxed; etc. etc.
Seriously, if businesses and organizations want to be able to plan the next year with more certainty, this isn't a bad idea.
It also takes all the oxygen away from the Big Brother narrative because it puts the choice directly in their hands - if they want to go to x destination with friends for super cheap, or have a cheap + fun evening out, they have to be vaccinated. Their choice.
It will also help normalize the idea of vaccination. If everyone is running promos, and doing it in different ways, it becomes much harder to flood the zone with disinformation. Free stuff + fun will be much shinier than the disinfo, IMO.
I also like the idea of requiring vaccination as a policy whether at work or for pleasure because then it's no longer up for discussion. You either want x thing, or you don't and the choice is yours.
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