I was a bad CEO. 7 years ago, I found a McDonald's training handbook on the desk of an employee named Rosita. Turns out she was training to become a manager there because she couldn't survive on the income I paid here. I called her to my office
She was hiding the McD's handbook and thought her 2nd job would get her fired. What kind of culture had I created? Scarcity and fear.
Rosita is a college grad but was making $30k a year.
She'd leave our job at 5 and secretly work 5:30-11 every weeknight at McD's for 1.5 years.
Before she got the 2nd job, there were nights where she would line up for a food bank.
In our office that day, we went over her finances. We paid market rate. But as a CEO, I was out-of-touch with what it was like to work off student debt at $30k a year in an expensive city.
She came back and said she needed a $10k raise to quit the 2nd job. I said OK if she took on some extra duties.
She quit the McD's job, moved out of her crappy apartment and used the free time to see her friends more. As her mental health improved, so did her work performance.
Rosita quickly proved herself and got promoted to director of operations.
A light bulb went off: What if we did this for everyone?
So we more-than doubled our minimum wage to $70k. Since then our productivity and revenue tripled. 10x more staff bought homes and had babies.
Here we are together on the Kelly Clarkson show where she shared her story:
The biggest thing I learned? Listen to your damn employees. Never assume you know what's going on - never make top-down decisions without their input.
We hold weekly company meetings with everyone invited and have multiple reps from each team vote on our priorities each year.
When the pandemic hit, our revenue sunk. We needed mass layoffs. I brought the details to our 200 employees. They offered to take voluntary pay cuts to save everyone's job.
Companies are sending people back to the office to "increase productivity"
As a CEO, that makes no sense.
Our company has worked remotely for 16 months. How was productivity affected? This April, we set a record for revenue. In May, we broke that again. theguardian.com/commentisfree/…
The extra revenue allowed us to grow past 200 employees for the first time. Remote work opened our recruiting pool significantly: we now have workers in 24 states.
Nationwide, research shows remote work fueled 5% productivity growth since people aren’t burnt out from commuting.
Companies say the office motivates employees.
What motivates you? The chance to have a pizza party at the office? Or knowing you can spend rush hour having dinner with your family instead of getting honked at by someone who just cut you off?
For the last two weeks, I've been secretly muted from 99.9% of twitter.
Only people who follow me see my tweets. So when you retweet me, it goes into a black hole.
I even created two dummy accounts to verify this.
I have no idea why this is.
People will point out that I'm the CEO of a small payments company that competes with Square, which is led by Twitter's CEO.
I alerted Twitter multiple times to the issue and they said if I didn't like it, I could pay them to advertise.
I first noticed something was amiss when my follower count stopped growing. Then I noticed over 90% of my interactions were from followers - usually it's 50/50.
Being shadow-muted sucks but the bigger concern is how tech companies have power to limit your voice.
6 years ago today I raised my company's min wage to $70k. Fox News called me a socialist whose employees would be on bread lines.
Since then our revenue tripled, we're a Harvard Business School case study & our employees had a 10x boom in homes bought.
Always invest in people.
Since our $70k min wage was announced 6 years ago today:
*Our revenue tripled
*Head count grew 70%
*Customer base doubled
*Babies had by staff grew 10x
*70% of employees paid down debt
*Homes bought by employees grew 10x
*401(k) contributions grew 155%
*Turnover dropped in half
After our $70k min wage:
*76% of employees are engaged at work, 2x the national average
*Customer attrition fell to 25% below nat'l average
*We expanded to a new Boise office & enacted $70k min wage there
*Our highest-paid employee makes 4x our lowest-paid employee, down from 33x