Thread by @bryson_tille

Day 1, Here is a 100k ecom store you can run today, print money by tomorrow, including premium theme & ad creatives. (free btw, with proven success)

First things first this is a seasonal product, every time apple launches a new apple watch they tend to release a new style at a crazy mark up avg (99$)

You under cut cost by 50%-60% and your margins are nice and healthy

There is demand and with demand, reason goes out the window.

The "why" this store failed was alibaba manufacturers are liar side hustle sourcing for you

but if you avoid my big mistakes of scaling too fast I just put 30-40k in your pocket

Bookmark this tweet because you need to fix these mistakes before you get money happy

You have movers advantage, with sep right around the corner you are gonna be first to the wave again.

If you have copy experience, make a proper sales experience for the watch brand.

Apple can get away with their premium positioning, you, on the other hand, have room to improve as a 3rd party supplier.

Post-purchase email upsells, gave me a 7% customer retention

Money hungry demand, source the product efficiently, once you have sales, please do not sleep on shipping..

On avg, these watch straps will be 3-4$ with a shipping cost of around 80$ for every 20-30 straps

For me avg order value was 89$ so upsells on the landing page was key

Having a 2 straps and get the other for 50% upsell worked wonders and was selling more than just 1 strap

Let me break down the numbers for cogs, on avg your order is 89$, which means you sold 2 straps..
Shipping 9$
Cost of goods 12$
3% taken from shopify/paypal

ad cost per sale was 10$ so that leaves you with 50$ in healthy margins... without post-purchase upsell

Now for the kicker, things I would improve to build out a legitimate brand.

1. Making more creatives, I tested everything from 1:1 9:16, and I found for this product specifically ads with 9:16 ratio works wonders. Do not cheap out on ads they are the first thing people see

Logistics is king in the long run, if you have the cash, make that order and pay the bobship(or fulfillment center) for them to ship out

If you get the shipping right, and make sure the quality of the product is good, do not sleep in LTV driven emails, offer exclusive styles not listed for people

In the long term they will get tired of the strap after 30-60 days you now increase your margins

Q4 aligns with apple watch launch you will make so much more money if you capture sales and email today.

With that said, seize the day money doesn’t sleep you do, this will give you the seed money or even serve as an entry to the money printer world.

Some bonus strageties:

#1 Lead magnet, you can run a giveaway watch strap ad to collect leads on avg 4-5$ per lead and then funnel them back with emails into exclusive styles not listed on the store for a nice decrease in CPA

#2 Build a Subscription based watch strap fulfillment, every month subscribers 25$/ month get a new watch strap and price per according to watch style, you can make a standard one for 14$ a month with some of the cheaper styles and premium could 29$ for the higher end styles..

You now have guaranteed 100$ LTV for subs over 3 months for a nice healthy ROI of 10$ so 10x your money with this service

Here is the link to everything you need, theme, products, & ad creatives (buy me a coffee you cheap fuck this is a 100k rev product lmao): brandifyx.gumroad.com/l/ecom2021stra…