Shopee is number 1 despite being the youngest eCommerce player in Southeast Asia.
As someone from the region who spends way too much 💰💰💰 on Shopee, here is a thread on everything you need to know about Sea Limited: Shopee $SE
Let's get started! 👇👇
As someone from the region who spends way too much 💰💰💰 on Shopee, here is a thread on everything you need to know about Sea Limited: Shopee $SE
Let's get started! 👇👇
From day one, Shopee adopted a mobile-first approach.
Its competitors were focused on their websites as the key battlefield.
In this region with high smartphone penetration rate but a low PC penetration rate due to affordability.
Shopee's strategy paid off handsomely.
Its competitors were focused on their websites as the key battlefield.
In this region with high smartphone penetration rate but a low PC penetration rate due to affordability.
Shopee's strategy paid off handsomely.
As user attention span gets shorter, Shopee has to get creative.
Shopee gamified its shopping experience and kept users logging in routinely throughout the day for quests and events.
This drastically raised the engagement rate on the platform!
Shopee gamified its shopping experience and kept users logging in routinely throughout the day for quests and events.
This drastically raised the engagement rate on the platform!
Take Shopee Farm, for example, players receive a reward when they water their plants routinely.
Friends can water each other's plants, which encourages users to rope their friends onto the platform for help!
This social element greatly increases the stickiness of the platform.
Friends can water each other's plants, which encourages users to rope their friends onto the platform for help!
This social element greatly increases the stickiness of the platform.
Shopping in Asia is a highly social event.
This involves finding out more info or haggling with merchants!
Shopee Live Chat enables direct conversations bw buyers & sellers!
In a region that has multiple languages (>6), it offers highly accurate real-time translation 🤯
This involves finding out more info or haggling with merchants!
Shopee Live Chat enables direct conversations bw buyers & sellers!
In a region that has multiple languages (>6), it offers highly accurate real-time translation 🤯
Shopee hyperlocalized, unlike Lazada who had an app across the entire Southeast Asia region, Shopee had an app for each country!
Every app UX is slightly different based on cultural differences and consumers' preferences.
Shopee uses data to drive hyperlocalization efforts!
Every app UX is slightly different based on cultural differences and consumers' preferences.
Shopee uses data to drive hyperlocalization efforts!
Shopee works closely with their merchants and I often hear them praising Shopee as the most helpful platform.
Shopee holds strategic planning workshops with sellers.
It also provides loyalty program such as Brand Membership Program for sellers to boost buyers' loyalty.
Shopee holds strategic planning workshops with sellers.
It also provides loyalty program such as Brand Membership Program for sellers to boost buyers' loyalty.
Shopee was the first to use celebrities endorsement.
Its competitors favoured growth ideas around quantifiable performance such as social media ads due to mgt incentive structure.
Celebrities endorsement became a massive success for Shopee at raising brand awareness!
Its competitors favoured growth ideas around quantifiable performance such as social media ads due to mgt incentive structure.
Celebrities endorsement became a massive success for Shopee at raising brand awareness!
Buying something online is new for many in Southeast Asia.
Building trust is key for consumers.
Shopee launched Shopee Guarantee, where consumers only released payment when orders are fulfilled.
Building trust is key for consumers.
Shopee launched Shopee Guarantee, where consumers only released payment when orders are fulfilled.
Garena's Free Fire provided Shopee with deep pockets!
When its competitors were under pressure to show short-term profitability, Shopee spent heavily on brand awareness and free shipping!
(Check out my comprehensive thread on Garena!)
When its competitors were under pressure to show short-term profitability, Shopee spent heavily on brand awareness and free shipping!
(Check out my comprehensive thread on Garena!)
https://twitter.com/SteadyCompound/status/1414394128243195907
This strengthened Shopee's eCommerce flywheel.
The secret sauce to building an eCommerce platform: growth and scale!
Nick Sleep explained it best with his letters, check out my thread on this!
The secret sauce to building an eCommerce platform: growth and scale!
Nick Sleep explained it best with his letters, check out my thread on this!
https://twitter.com/SteadyCompound/status/1406784721804152833
Recently, Shopee has ventured into food delivery, a high-frequency service that complements its eCommerce offerings!
Buyers are now able to buy movie tickets, hotel vouchers and much more on Shopee!
Shopee is becoming a Super App for Southeast Asia.
Buyers are now able to buy movie tickets, hotel vouchers and much more on Shopee!
Shopee is becoming a Super App for Southeast Asia.
Its digital wallet, ShopeePay has also become the region's top e-wallet based on transaction values!
ShopeePay is used for both online and offline transactions, where users can pay offline merchants by scanning their QR codes.
ShopeePay is used for both online and offline transactions, where users can pay offline merchants by scanning their QR codes.
Shopee has also recently ventured into Brazil and is executing at a world-class level.
Hitting top of the Brazilian app rankings!
Hitting top of the Brazilian app rankings!
https://twitter.com/HaydenCapital/status/1423316709482631171
2 key risks that stand out:
(1) Intense competition, in Southeast Asia, Tokopedia (eCommerce) and Gojek (ride-hailing and more) have merged to form GoTo
(2) Regulatory risk, $SE operates across multiple tricky regulatory environments
(1) Intense competition, in Southeast Asia, Tokopedia (eCommerce) and Gojek (ride-hailing and more) have merged to form GoTo
(2) Regulatory risk, $SE operates across multiple tricky regulatory environments
Thank you for reading my thread on Shopee $SE. If you like this, do consider liking, RTing and following me @SteadyCompound!
I will be doing a comprehensive thread on SeaMoney next.
I will be doing a comprehensive thread on SeaMoney next.
Tagging folks who may be interested in this Shopee $SE thread!
@SlingshotCap
@BahamaBen9
@sloth_investor
@JoshuaTai0427
@Marlin_Capital
@InvestmentTalkk
@LiviamCapital
@DennisHong17
@HaydenCapital
@saxena_puru
@Prof_Kalkyl
@Brian_Stoffel_
@RamBhupatiraju
@SlingshotCap
@BahamaBen9
@sloth_investor
@JoshuaTai0427
@Marlin_Capital
@InvestmentTalkk
@LiviamCapital
@DennisHong17
@HaydenCapital
@saxena_puru
@Prof_Kalkyl
@Brian_Stoffel_
@RamBhupatiraju
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