Thread by @HQawiyy

Let’s talk about generating 24/7 sales for your courses

It all boils down to 3 things

Offer + Traffic + Conversion = Sales

I call it the OTC triangle

Now let’s dive deeper into this

These three are the stands for the success of your course

👉🏽OFFER

Your offer goes beyond just the price at which you sell

it includes creating a safe space that reduces risk involved & making a promise that is unique & appealing to the buyer

Now let’s talk about the next thing which is

👉🏽TRAFFIC

this is the amount of eyes you get before your offer as much as you can

now this is a very important part of hitting your sales goals

yet this is what most course creators pay less attention to

I’d explain in a bit

but let’s talk about the last part which is

💰CONVERSIONS

this is the point where people see your offer, they like what you’re promoting & take action

It can mean those who signup for your emails, purchases of your course, webinar registrants etc

as long as the goal is hit

now I get asked a lot that which of these is the most important

but the truth is

every single aspect of these is important to how much money you make & how successful your courses are

Let’s break it down bit by bit

If you get 1000 people to your courses but none of them feel like you’re speaking to their needs

Your offer is weak and needs refining.

but some people will say, why not get more eyes to it?

truth is 0 x any number = 0

your offer needs to be worked on

but if you have a great offer and are not selling enough

if you dial in enough traffic, you can increase your chances of success easily

So if 1000 people bring in 10 sales at $1,000 = $10,000

reaching 10,000 people = $100,000 at 1% conversion

which brings us to the last part conversions

a good offer and enough traffic can build a $100K/month course business

but if you go from 1% CR to 4% CR, you just quadrupled your business without changing anything

1% CR = $100,000
4% CR = $400,000

Every aspect is important