A thread with 7 high value ideas & habits that took me more than a decade of my career (and dozens of costly mistakes) to learn:
1/

Most Execution problems are really Strategy problems, Interpersonal problems, or Culture problems.

Good leaders execute well because they see this. They fix the root problem.

Bad leaders struggle because they have a habit of sticking Execution band-aids on very deep wounds.
2/

In a high leverage role, you can think of doing your work at 3 levels

-The Impact level

-The Execution level

-The Optics level

Each level is important. But the level at which you think *by default* matters a lot. This default becomes your habit. You are now on autopilot.
Within an organization:

Owners fixate on the Impact level

Doers fixate on the Execution level

Politicians fixate on the Optics level

You don’t have to be the CEO/Founder to think like an Owner.

Owners may start slow, but with talent & hardwork, they tend to win big later on.
3/

When you genuinely care about something, you focus much more on Impact than on Optics.

That is why people who genuinely care about Execution care a lot about their Strategy.

And people who genuinely care about Strategy care a lot about their Execution.

Both matter.
Impact = (Execution ^ Strategy) × Market
4/

In complex environments, Problem Solving is a misnomer.

Solving one problem creates another set of problems.

Problem Solving is in reality Problem Trading.

A leader’s job is not to eliminate all problems. It is to wisely pick what problems we are willing to live with.
5/

Be careful with “Under-Promise & Over-Deliver”

Under-Promise & Over-Deliver is a good policy for setting external expectations e.g. with customers, investors

It is a terrible practice for setting personal goals because it builds the habit of aiming lower than our potential.
6/

When picking companies to work at or to invest in over the long-term, we overestimate short-term challenges and underestimate the effect of Market & Momentum.

Pay a lot of attention to Culture, People, Momentum, and Market. The rest, more often than not, is temporary noise.
7/

To create outsized outcomes for your company & for yourself:

Stop doing work that simply provides a positive Return on Investment

Create a habit of focusing on work that minimizes Opportunity Cost

ROI thinking favors quick wins.

Opportunity Cost thinking favors big wins.
For more details on these lessons learned, check out the threads below👇🏾
On why it is easier for people to frame a problem as an Execution problem, rather than see it as a Strategy / Culture / Interpersonal problem:
On the 3 levels: Impact, Execution, and Optics

I like to think of this as a fundamental framework of product work. Extremely important to internalize it.
On strategy, in the product context
On lessons learned in picking companies to work at
On ROI thinking vs. Opportunity Cost thinking

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More from @shreyas

11 Sep
My Slack policy:

Closely track 2-3 channels that matter most for my team’s priorities

Largely ignore the rest

Chime in as a last resort (often the team will resolve the issue on their own, without needing me to “provide value”)

Mobile / after hours notifications OFF

Contd.👇🏾
Respond to most DMs ~immediately (except those sent after hours)

Don't use the Slack native app on my laptop

Pin the Slack tab in Chrome (along with my standard 5-6 other pinned tabs)

Check the Slack app on the phone 2-3 times over the weekend (for any @ mentions or DMs)
Star the important channels

Set a Slack auto-responder when on vacation

Mute the Slack tab before starting "deep work"

Quickly redirect complex team discussions to a doc / email (Slack is often a great discussion starter, but also not the best discussion resolver)
Read 9 tweets
27 Aug
If you lead teams that are directly involved in conceiving, building & launching products (i.e. product mgmt, engineering, design, user research, data science, product ops, product mktg, ...), this thread is for you.

Top 5 must-read books for product leaders:
1)
Working Backwards, for principles & tactics on operating
amazon.com/gp/product/125…
2)
The Mom Test, for truly understanding your customers
amazon.com/gp/product/149…
Read 18 tweets
22 Aug
A brief thread on

Impact = (Execution ^ Strategy) × Market

for product people:
Obviously, this is not a formal mathematical formula. Its goal is to help us understand & explain to others the *relative* roles of the factors that determine long-term impact. To understand it, it’s useful to assign a value of 0 to each factor (while keeping the others non-zero)
Let’s start with:
Strategy = 0 (others non-zero)

You get:
Impact ≈ Market

What it tells us:
A very bad strategy won’t kill you. But if you don’t fix it, it will severely limit the impact of your execution over the long term.
Read 16 tweets
31 Jul
July 2021 content recap:

Job change decisions
Evaluating a company
Calendar & todo list
Placebo productivity
Firefighting
3 key cognitive biases
Writing culture
Megacorps
Hard in practice
Product leaders & mistakes
Technique & mindset
Underrated job search tip
and more...

👇🏾
A thread with 8 ideas I’ve found useful over the years, from my own experience and from speaking with 100s of talented & ambitious tech people about making better job change decisions
A thread on evaluating the caliber of people at a company as a job candidate
Read 21 tweets
27 Jul
A tragedy with most megacorps is that they program their talented & ambitious product people to conflate what it takes to get promoted with what it takes to create actual customer value. Image
What can megacorps do about this?

I am not an expert and I don't know if anything significant can be done. Megacorps are incredibly complex entities and I doubt that any simple/obvious/seductive advice such as "do X, don't do Y" is practicable enough to effect meaningful change.
However, I do think that there's a concrete lesson for talented & ambitious people working at megacorps.

If you want to eventually build your career outside of megacorps, you need to avoid drinking the megacorp kool-aid.

This is not easy, but quite do-able with self-awareness.
Read 7 tweets
12 Jul
The MSN list is a simple & powerful format for hiring managers to create clarity on what they are looking for when hiring for a given role

It cuts through the noise of typical JDs & forces you to focus on what really matters for *this* role.

The MSN list, explained in 6 tweets:
Here’s the format of the MSN list

Must
• ...
• ...
• ...

Should
• ...
• ...
• ...

Nice
• ...
• ...
• ...

(told ya, simple!)

The rules are also simple

-Max 3 bullets each for M/S/N

-Each bullet is an atomic attribute

-You can evaluate each in the hiring process
A real-ish example for a specific senior PM role 👇🏾
Read 7 tweets

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