You said you didn't want your friends & family to die early, you wanted to help them quit smoking.
You found a tool that could help.
You were called crazy, naive, misinformed, wrong...accused of targeting kids & even working for Big Tobacco.
You found a tool that could help.
You were called crazy, naive, misinformed, wrong...accused of targeting kids & even working for Big Tobacco.
Meanwhile, your friends & family continued to die early from lung cancer, COPD, heart disease, & strokes. They believed the fear, uncertainty, & doubt being promoted by threatened interest groups who were using this as a fundraising tool to raise hundreds of millions of dollars.
Today, in an unprecedented show of unity, the world's leading experts in tobacco control & nicotine science united to publish this call to action in @AMJPublicHealth.
It's very clear.
ajph.aphapublications.org/doi/pdf/10.210…
You were right.
It's very clear.
ajph.aphapublications.org/doi/pdf/10.210…
You were right.
These products are helpful. They are good.
We do need common-sense regulations, but they must be fair and preserve the ability for this exciting technology to end death & disease from smoking...forever.
We do need common-sense regulations, but they must be fair and preserve the ability for this exciting technology to end death & disease from smoking...forever.
We call on caring people worldwide to unite around the evidence, seek to reduce harm wherever possible, & work together to fix the damage caused by the conflicted special interest groups we highlighted in our film & their media campaigns.
The truth must be known.
#ABillionLives
The truth must be known.
#ABillionLives
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