Our ‘Following the Science’ Timeline charts the main behavioural science recommendations from SAGE & Indie SAGE about the measures needed to minimize the spread of COVID-19 alongside what the Westminster Government implemented and when.
🧵+🔗⬇️
2. The timeline covers four main areas: hand and respiratory hygiene, face coverings, physical distancing, and self-isolation...
3. ...it also covers selected events, news, and dates as an aide memoire, and some dates about emerging science (e.g., the airborne nature of Covid) where it had implications for behaviours like wearing face coverings or opening windows.
4. The timeline does not systematically include travel regulations or the testing and vaccination programmes. It also focuses on the Westminster government’s actions, since Wales, Scotland, Northern Ireland, and England diverged in approach following ‘Stay Alert’ in May 2020.
5. The information underpinning the Timeline draws on SAGE papers and minutes; Independent SAGE reports, statements, and media; media reports of SAGE papers; media articles about changes to guidance and regulation, and @instituteforgov's timeline of lockdowns (links in report).
6. The 'Following the Science' Timeline also builds on and extends our own earlier timelines about UK government messaging and Indie SAGE reports.
7. The timeline shows lots of divergence, from delaying the second ‘circuit-breaker lockdown’ in autumn 2020 to setting out a ‘road map’ based on fixed dates while talking about ‘data not dates’. Here are some of the main behavioural examples:
8. While scientists recommended support, and advised against fines and punitive measures to try to get people to follow regulations - for both adherence and inequalities reasons, the UK government nevertheless introduced fines.
9. Back in April 2020, SAGE advised that, in future, good practice is not to lift measures 'all in one go'. But the 'big bang' headlines came on 19th July 2021 for so-called 'Freedom Day' (although the government is still making recommendations and publishing guidance...).
10. IndieSAGE advised against reducing 2m distancing to 1m/plus. After 'Stay Alert', the messaging became vague (e.g., "2m where possible"; "Stay at least 2m apart; "1m with a face covering or other precautions"). But 2m - easy to remember, approximate, & signpost - stuck anyway.
11. ...and plenty of people in England still want physical distancing measures in place - @YouGov polling from a couple of weeks ago:
12. The government was also slow to implement face-covering requirements. As early as Feb 2020, Nervtag minutes included recommendations for symptomatic people to wear them, though there was much debate for some time about their effectiveness.
13. In March 2020, the Chinese CDC director George Fu Gao said: "The big mistake in the U.S. and Europe, in my opinion, is that people aren't wearing masks. The US CDC recommended them from April 2020. npr.org/sections/goats…
14. The UK gov lifted mask regulations on 19th July in England (but still recommends them!); YouGov polling shows people still want masks on public transport; people think hand/surface washing are more effective than masks and ventilation...
15. Finally, scientists were consistent about the need for good #communication, but UK gov messaging was a problem from ‘Stay Alert’ onwards, marked by a lack of clarity, consistency, timeliness, trustworthiness, and 'enact-ability'.
16. @IndependentSage published a report, with recommendations, on messaging and communication (with another timeline) in November 2020.
The Timeline charts emerging and continuing UK government confusion - from this week's self-isolation changes to the gaps between 'Freedom Day' ('no legal requirements') & nevertheless publishing guidance and recommendations.
Despite being "the magic word", @AndrewChalfoun @gio_rossi_5 @tanya_stivers show in their recent #EMCA conference paper that "please" appears in <10% of actual requests and does *other* things.
It's another #communication myth busted.
🧵 1/8
2/8
It becomes very clear if/when you listen to and analyse recordings of actual "in the wild" social interaction (the data used in conversation analytic research) that people make their requests sound 'polite', 'pushy', 'tentative', etc., through a variety of words and phrases.
3/8
(...and, btw, despite the enduring nature of such claims in (pop) communication & some psych & linguistics, so-called 'tentative' or 'polite' requests are NOT gendered, as pretty much any #EMCA research on requesting shows - often as an artefact if not the focus...).
Great to see “signage and ratings”, “awareness”, and “visible assurance” prominent in @RAEngNews@CIBSE recommendations to ensure that the public understands the importance of “good indoor air quality.”
Between Oct 21-March 22 @IndependentSage and colleagues worked on a project to design, pilot, and evaluate a scheme to convey, in a non-technical way, #ventilation information ('scores / signs on the doors') for rooms, buildings, and venues. 3/8
I haven’t transcribed Johnson for a while (too😡) but for the records here are his responses to Susanna Reid's questions about #Elsie, which include placing a definitive-sounding "no" after Reid suggests "you can't say anything to help Elsie, can you."
Part 1: Opening question:
Part 2, in which Johnson produces incomplete responses, cut off and abandoned sentences, rushed-through turns, deviations, and stated intentions - but does not provide examples of what Elsie "should cut back on".
Part 3, in which Reid repeats her initial question (at line 47); Johnson repeats his earlier answer (line 49); resists addressing Reid's factual challenges, and ends up placing that "no" at line 65 - he can't say anything to help Elsie because "we" are focusing on supply.
What can we learn from the #language of “living with covid”?
We wrote about the origins of “living with it”; how it became associated with Covid-19, and how – like other idiomatic phrases – it closes down discussion (“just live with it!”)
2. We searched on @LexisNexisUK for the first use, first use in association with Covid-19, and frequency of use, of twelve variations of ‘living with it’ and ‘learning to live with it’, up to the start of 2022.
It’s clear that ‘live/living’ outpaced ‘learn/learning’ versions.
3. Here are some examples from Lexis Nexis.
For each iteration of the phrase, we looked at the date and quote of the first (non-covid) mention; number of hits/mentions (to end December 2021); first Covid-19 mention, and an exemplar recent Covid-19 mention.
What evidence is there that “using these 8 common phrases” will “ruin your credibility”?
Answer: Not much.
Why do we create and perpetuate #communication myths? Communication is important, and we don't see enough of how it works “in the wild.”
🧵Thread 1/12
The thread is informed by research in conversation analysis #EMCA
There are other research methods for investigating communication, but not all look at actual humans producing, for instance, those “8 common phrases” in social interaction.
That’s what this thread will do. 2/12
The thread gives examples of the “8 common phrases” being used.
As @DerekEdwards23 says, if data-free assertions (advice, theories, models) don’t account for actual interaction, there’s a problem.
Judge for yourself whether the phrases undermine speaker credibility. 3/12
After last week's focus on the science of mechanical and natural #ventilation, today's @IndependentSage briefing focused on its translation into a non-technical #communication#messaging 'proof of concept' scheme.
3. NB. Ventilation is complex - as is making decisions about the behavioural mitigations needed following the assessment of any given space - so any such scheme must be underpinned by ventilation and aerosol expertise ...