Coupa is a $16B SaaS success story anyone selling mid-market and enterprise should know more about
They dominated their Web 1.0 predecessor (SAP Ariba) and grew the TAM of their space, Spend Management, 20x
5 Interesting Learnings: ⬇️⬇️⬇️⬇️⬇️
#1. Network effects are real in many spaces in SaaS, like Spend Management
Coupa now manages $2.5T in spend management over 7 million suppliers. Could you switch to another vendor? Yes. Would you want to? No. Imagine how many vendor relationships that would be to switch over
#2. 80% of implementations led by partners, with 5,000 trained partner consultants
The really big deals & even smaller ones are deployed by partners. 80% of deals. The “biggies” are Accenture, KPMG, and Deloitte. But Coupa has implementation partners across all segments
3. Even at $700m in ARR, Coupa has only closed 2,000 of 100,000 target customers. 2%.
There’s just so much room to run in SaaS now. Even at $700m ARR, they’ve just scratched surface. Cloud is huge. This is why all the SaaS leaders seem to have almost unlimited room for growth
4. Serves both mid-market >and< enterprise at the same time. ARR per deal has gone up every quarter.
Coupa shows you can do both even in a complex offering, and has driven up ACVs in the mid-market in particular. You don't have to only go enterprise with a rich solution.
5. Slowly becoming a fintech.
Coupa isn’t as much a fintech as SMB players like Bill.com, but it’s getting there with Coupa Pay. Coupa plans the majority of its customers to be running payments through their platform in 10 years. Today, about 12% do.
A deeper dive here on Coupa at $700m ARR, growing a stunning 40% (!), here:
Today, Thiel, Sacks and Page prepare to leave California tomorrow.
- Offices opened in Miami and Austin — today by Thiel
- Driver’s Licenses Changed
- Homes already owned
California has approximately 255 billionaires — about a quarter of the U.S. total. The tax was estimated to raise $100B from ~200 of them.
But as they scatter to Miami, Austin, and beyond, that number could shrink fast.
It has already begun.
The one-time wealth tax revenue is just the headline number. The real damage may be ongoing — and much larger:
1. Annual Income Tax Loss
California’s top 1% pays roughly 50% of all state income tax revenue. Billionaires and their associated entities contribute disproportionately.
•If even 20-30 billionaires permanently relocate, California loses their annual income tax — estimated at $500M-$2B per year, ongoing
•The Legislative Analyst’s Office acknowledged this: the state could lose “hundreds of millions of dollars per year” in income taxes
2. Capital Gains Leakage
When billionaires sell stock, California gets 13.3% of the gains if they’re residents. If they’ve relocated:
•Larry Page alone could generate $10B+ in capital gains over the next decade from Alphabet stock sales — that’s $1.3B to California if he stays, $0 if he’s in Florida
•Multiply across 50 relocating billionaires and you’re looking at $5-15B in lost cap gains revenue over 10 years
3. Business Formation & Job Creation
•VCs who relocate will deploy capital elsewhere
•Startups follow the money — Miami and Austin are already competing for deal flow
•The “next Google” may incorporate in Texas instead of Delaware/California
4. Real Estate & Local Economy
•Ultra-luxury real estate in Palo Alto, Atherton, Pacific Heights takes a hit
•Property tax revenue declines
•High-end services (private aviation, wealth management, luxury retail) see reduced demand
The SEIU-UHW designed this tax to raise $100B for healthcare.
But the retroactive January 1, 2026 trigger — meant to prevent escape — has instead created an emergency evacuation incentive.
By making the deadline tomorrow rather than November 2026, they’ve ensured that:
1.Every billionaire is making this decision right now, tonight
2.Those who can move, will move — they have 11 months to establish residency before the vote
3.The exodus happens regardless of whether the measure passes
As Chamath put it: “That one bill, this proposed billionaire tax, has single-handedly changed the trajectory of the California economy by $100 to $200 billion over the next five to 10 years.”
Even if the measure fails at the ballot, damage is done.
Billionaires now know California views their wealth as something to be seized in a crisis. Many won’t wait around for the next “emergency tax.”
Bottom Line
- Expected one-time revenue: $50-70B (not $100B)
- Expected ongoing annual revenue loss: $1-3B/year
- 10-year net fiscal position: Likely positive but far below projections, possibly break-even or negative when accounting for secondary effects
Strategic outcome: California signals it’s willing to tax wealth retroactively — a message that will influence billionaire residency decisions for a generation.
ICONIQ's latest State of Software 2025 report is out.
Buried in 73 pages are some great data on just how AI is changing B2B software
Here are my Top 10 Learnings: 🧵
#1. AI Companies Burn More Cash — But Also Have Better Capital Efficiency. It’s Not a Paradox But … It’s Complicated.
This one breaks your brain at first: AI-native companies under $100M ARR have a median FCF margin of -126% (they’re burning cash at 126% of revenue). That’s more than double the -56% for non-AI companies.
Yet their burn multiple—the key metric for capital efficiency—is actually better: 0.4x versus 1.8x for non-AI companies.
Translation: AI companies are burning more absolute dollars, but they’re generating new ARR so much faster that each dollar burned produces more revenue growth. They can afford to burn harder because the growth rates are exponential rather than linear.
This suggests we need entirely different frameworks for evaluating AI-native businesses. Traditional SaaS metrics around payback periods and magic numbers may not capture what’s really happening when you can scale revenue 3x faster than historical benchmarks.
#2. GTM for AI Products Is Flipped: 55% of High-Growth Teams Are in Post-Sales
Traditional SaaS companies put 55% of their GTM headcount in sales roles.
For high-growth AI-native companies, that ratio is flipped: 47% in sales, but 31% in post-sales (versus just 23% for traditional SaaS).
AI leaders have sales teams. They are just much smaller. And much more of that budget is going to FDEs, SEs, and post-sales.
So today’s been a time of introspection and reflection. I have learned a lot becoming a ‘vibe coder’ and it has been addictive. For real.
My #1 learning is an old one, re-learned: Building Great Software is Still Hard.
Getting going is easier than ever. 🧵
On the dev tools side, I’ve asked all the best CTOs in my portfolio how much they really benefit from Cursor, Claude Code, et. al.
The consistent answer: net net, no one is giving back their Claude Code. No one. But net net, alone, it lets folks move about 20%-40% faster.
Why? These tools (all really Anthropic LLMs) help everyone do routine work faster, and in fact, some of the best devs I talk to can do 90% of most of their routine work in prompts.
But what about the hard stuff? The stuff that hasn’t been done before? The novel stuff?
What about the planning? The thinking?
What about code reviews and checking the work?
That all takes time.
So net net many are seeing a 20%-40% real productivity boost from Claude Code et. al. Much higher for routine stuff, but net net of all of the job — that’s where it seems to land today.
On the platform side, the B2C side, Replit+Loveable etc., this tools are magical. Magical. Maybe more than magical.
If you want to build a POC or prototype, it’s all magic, really.
But in the end, if you want to built true commercial grade apps, then they are … just tools.
Flawed tools, magical tools, but tools. At least today.
You can now think up an app and see it prototyped in < 20 minutes. Longer if you want all the buttons to work, but still.
But getting to >great< software? That’s in its own ways is hard as ever. Even if the tools are so much cooler, faster, and slicker.
Now it gets a little crazier. Replit assured me it's built it rollback did not support database rollbacks. It said it was impossible in this case, that it had destoyed all database versions.
It turns out Replit was wrong, and the rollback did work. JFC.
Replit went rogue again, lied, and then said we couldn't roll back.
But we could. I'm still processing all this.
Is it OK there are NO guardrails to deleting a production database?
Why did Replit "lie"? Also, why did it not know about how this feature worked?
Look, no matter what, deleting a >production< database is NOT OK.
But Replit lied / was wrong, and I just rolled back. And it >seems< OK.
I'm not even out of bed yet and I'm already planning my day on @Replit.
Today is AI Day, to really add AI to our algo.
I'm excited. And yet ... yesterday was full of lies and deceit.
@Replit Ok I have 2 main goals today:
1. Keep working on minimizing rogue changes, lies, code overwrites, and making up fake data
2. Get our AI working
Now, yesterday was crazy. Until 9pm or so, I wasn't sure we made any progress at all.
Because Replie was lying and being deceptive all day. It kept covering up bugs and issues by creating fake data, fake reports, and worse of all, lying about our unit test.
We built detailed unit tests to test system performance. When the data came back and less than half were functioning, did Replie want to fix them?
No. Instead, it lied. It made up a report than almost all systems were working.