David (TalkingCents) Profile picture
Aug 23, 2021 โ€ข 20 tweets โ€ข 7 min read โ€ข Read on X
You are losing money in the bank

Find out why ๐Ÿ‘‡๐Ÿฝ

- Thread -
1/
We always hear people talking about inflation and interest rates.

But how does it affect me and the economy?

Letโ€™s take a look
2/
Bank Deposit rate

This is the rate banks give you for depositing your money with them.

Itโ€™s a liability to them, but a method for them to borrow
(cost of liability)

They are effectively paying you 3.79% to borrow your money and their cost is getting cheaper.
3/
Bank deposit rate (10 years)

Looks like it has fallen through the roof. Falling from 7% to 3.79% in 2 years.

It also hasnโ€™t translated to any economic growth and is punishing those nearing retirement.
4/
Prime lending rate

This is the rate banks lend to us.
(7%)

Most of the time they will only give their most credit worthy customers the prime rate (7%)

Many of us would probably pay much more, possibly prime +2. It all depends on our personal credit risk profile.
5/
Banking Profits

Net interest Income (NII) is the difference between the borrowing cost and the lending costs.

(Lending cost - borrowing costs)

7% - 3.79%
= 3.21%

Notice how banks donโ€™t lose money, but you do - welcome to the working class.
6/
Inflation rate

Over the last year the inflation rate has been rising, which makes sense because in 2020 the velocity of money slowed down.

Latest CPI data put inflation at 4.6%.

Inflation = 4.6%
Deposit Rate = 3.79%
(You lose)

Forcing you to take risks, to stimulate.
7/
Velocity of Money

Is a measure of the number of times that the average unit of currency is used to purchase goods/services within a given period

Simply put, its how many times money changes hands

The speed of money exchange is one of the variables that determine inflation
8/
Velocity (2)

Velocity of money =
GDP รท money supply

If velocity is slowing down, inflationary pressures will slow down, too. One way to do this is to cut the money supply.

โ€ขTaxes
โ€ขIncrease interest rates

Austerity ๐Ÿฅด

Here is a simple example of understanding it๐Ÿ‘‡๐Ÿฝ
9/
Back to Inflation (10 years)

South Africaโ€™s inflation rate has been drifting downwards. And currently we are over shooting the average inflation rate.

Consistent inflation will lead the SARB to act and hike rates, because their mandate is to protect the currency.
10/
Inflationary pressures

The SARB and the governor @KganyagoLesetja look for second-round effects of inflation before responding

These are indirect effects of higher energy prices, itโ€™s when businesses pass on the higher cost of production to their consumers.

๐Ÿ‘‡๐Ÿฝ
11/
What does this mean?

Well, to me it means government and SARB is going to be doing more of what they have done - Austerity

There will be no meaningful growth because they are scared of inflation. Any signs of it they will protect the currency

The economy is Flat Lining๐Ÿ‘‡๐Ÿฝ
12/
Notice how government and SARBโ€™s policies have delivered NO growth over the last 13 years,

Our GDP is still below that of 2008, and they still want to do whatโ€™s not working.

โ€œInsanity is doing the same thing over and over and expecting a different resultโ€ - Einstein on SA
13/
Why am I losing money?

Inflation=4.6%
Deposit rate= 3.79%

Thatโ€™s a loss of 0.81% in purchasing power if you keep money in the bank

Retirees/savers are being punished the hardest

They are being forced to search for yield and take on more risk at an older age. #Bitcoin
14/
The actions of SARB and government have been futile

Itโ€™s made servicing our debt cheaper, but increasing costs elsewhere have sucked that excess disposable income up.

Also, as debt is serviced thatโ€™s money that leaves the system which in effect brings down inflation.
15/
Interest rate cuts have done nothing, because as government gives with the right hand they take away with the left hand.

Their economic policies have stunned economic growth and their policies are absorbing capital out of the system. #stupidity
16/
Without inflation we cannot have meaningful growth. There is something wrong at the moment.

A dichotomy - monetary and fiscal policy arenโ€™t aligned. The real gate keepers arenโ€™t here to give us our freedom. We are the working class, remember that.

Learn to play the game.
If you enjoyed this thread follow me @talkcentss for more economic analysis.

You can expect:

โ€ข Investment ideas
โ€ข Trading tips
โ€ข 10x investment ideas
โ€ข Property threads
Or you can be like 1000 other people who get the best premium content absolutely free every Monday.

Sign up now, it only takes a few seconds๐Ÿ‘‡๐Ÿฝ

davidketh.substack.com/p/talkcents
โ€ข Thread Summary

- Slowing economy
- SA loves austerity
- Forced to take risks
- No economic growth
- SARB protects currency
- Losing money in the banks
- Gatekeepers are keeping us poor

โ€ข โ€ข โ€ข

Missing some Tweet in this thread? You can try to force a refresh
ใ€€

Keep Current with David (TalkingCents)

David (TalkingCents) Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @talkcentss

May 9
๐—ง๐—ต๐—ฒ ๐—–๐—ฎ๐˜€๐—ต๐—ณ๐—น๐—ผ๐˜„ ๐—ฆ๐˜๐—ฎ๐˜๐—ฒ๐—บ๐—ฒ๐—ป๐˜

This is the part where many of us get confused when reading financial statements.

But not anymore๐Ÿ”ป Image
*** Catch up ***

Here is a basic understanding of the three most common financial statements.

Start with this thread before continuing ๐Ÿ”ป
1/ The Cashflow Statement

Is an important tool used to manage the finances of a business by tracking the cash flow of an organization.

Itโ€™s divided into 3 Parts:

โ–ช๏ธOperating activities
โ–ช๏ธInvesting activities
โ–ช๏ธFinancing activities Image
Read 13 tweets
May 5
๐—™๐—ถ๐—ป๐—ฎ๐—ป๐—ฐ๐—ถ๐—ฎ๐—น ๐—ฆ๐˜๐—ฎ๐˜๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€ ๐—˜๐˜…๐—ฝ๐—น๐—ฎ๐—ถ๐—ป๐—ฒ๐—ฑ

โ–ช๏ธCashflow Statement
โ–ช๏ธIncome Statement
โ–ช๏ธBalance Sheet

Beginners guide ๐Ÿ”ป Image
1/ ๐—œ๐—ป๐˜๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜๐—ถ๐—ผ๐—ป

๐—”๐—ฐ๐—ฐ๐—ผ๐˜‚๐—ป๐˜๐—ถ๐—ป๐—ด records information related to a businessโ€™s transactions,

It provides a summary of statements reflecting the financial performance of an entity. Think of it as the ๐—น๐—ฎ๐—ป๐—ด๐˜‚๐—ฎ๐—ด๐—ฒ ๐—ผ๐—ณ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€.

Letโ€™s take a look ๐Ÿ”ป
2/ ๐—ง๐—ต๐—ฒ ๐—–๐—ฎ๐˜€๐—ต๐—ณ๐—น๐—ผ๐˜„ ๐—ฆ๐˜๐—ฎ๐˜๐—ฒ๐—บ๐—ฒ๐—ป๐˜

The Cashflow statement shows:

โ–ช๏ธSources
(where money came from)

โ–ช๏ธUses
(how the money was used)

It ๐˜๐—ฟ๐—ฎ๐—ฐ๐—ธ๐˜€ ๐˜๐—ต๐—ฒ ๐—ฐ๐—ฎ๐˜€๐—ต ๐—บ๐—ผ๐˜ƒ๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€ of a business (Money in, and money out) Image
Read 12 tweets
Mar 25
๐—ง๐—ต๐—ฒ ๐—ฆ๐—ผ๐˜‚๐˜๐—ต ๐—”๐—ณ๐—ฟ๐—ถ๐—ฐ๐—ฎ๐—ป ๐—ฅ๐—ฒ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ฒ ๐—•๐—ฎ๐—ป๐—ธ

National Treasury ( NT ) plans to use the ๐˜‚๐—ป๐—ฟ๐—ฒ๐—ฎ๐—น๐—ถ๐˜‡๐—ฒ๐—ฑ ๐—ด๐—ฎ๐—ถ๐—ป๐˜€ from the Gold and Foreign Exchange Contingency Reserve Account ( GFECRA )

They call it โ€˜๐—ช๐—ฎ๐˜๐—ฒ๐—ฟ๐—ณ๐—ฎ๐—น๐—นโ€™ arrangement

Learn more ๐Ÿ”ป
Image
Image
** Glossary **

โ–ช๏ธNational Treasury
โ–ช๏ธGFECRA

National Treasury is one of many departments of the South African Government

The Treasury falls within the portfolio of the Minister of Finance, and the role of NT is to manage the Governmentโ€™s Finances.

The South African Revenue Service (SARS) and Statistics South Africa also fall under this wing.

โ€”โ€”โ€”โ€”โ€”โ€”-

The Gold and Foreign Exchange Contingency Reserve Account is a tool used to safeguard the country's financial stability.

This accountโ€™s purpose is in its name, it holds the reserves of gold and foreign currencies South Africa has built up.
1/ The Waterfall Arrangement

๐—ฆ๐—ถ๐—ป๐—ฐ๐—ฒ ๐˜๐—ต๐—ฒ ๐—บ๐—ผ๐—ป๐—ฒ๐˜† ๐˜๐—ต๐—ฎ๐˜ ๐˜„๐—ฒ๐—ป๐˜ ๐—ถ๐—ป๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—š๐—™๐—˜๐—–๐—ฅ๐—” ๐˜„๐—ฒ๐—ป๐˜ ๐—ถ๐—ป *๐˜‚๐—ป๐˜€๐—ฒ๐˜๐˜๐—น๐—ฒ๐—ฑ, it means it has grown larger over the years due to currency depreciation.

( remember this, cause this will be important later on )

โ€”โ€”โ€”โ€”โ€”

Going forward, the funds from the GFECRA will now be distributed into 3 pools, ๐˜„๐—ต๐—ถ๐—ฐ๐—ต ๐˜„๐—ถ๐—น๐—น ๐—ฏ๐—ฒ ๐—ธ๐—ป๐—ผ๐˜„๐—ป ๐—ฎ๐˜€ ๐˜๐—ต๐—ฒ ๐—ช๐—ฎ๐˜๐—ฒ๐—ฟ๐—ณ๐—ฎ๐—น๐—น ๐—ฎ๐—ฟ๐—ฟ๐—ฎ๐—ป๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜.

The three pools are:

(1) GFECRA Buffer Account
(2) SARBโ€™s Contingency Reserve
(3) National Treasury

โ€”โ€”โ€”โ€”โ€”-

๐—™๐—ผ๐—ผ๐˜๐—ป๐—ผ๐˜๐—ฒ:

*Unsettled funds going into ๐—š๐—™๐—˜๐—–๐—ฅ๐—”, means funds that entered into the account and had no purpose, they werenโ€™t allocated or spent to anything specific.

*Picture just for visualization purposes to show the 3 Pools ( Waterfall arrangement)Image
Read 14 tweets
Mar 19
๐—•๐—ฟ๐—ฒ๐˜„๐—ฒ๐—ฑ ๐˜๐—ผ ๐—Ÿ๐—ฎ๐˜€๐˜

The Beer with the Longest and Proudest Heritage in South Africa

๐—ง๐—ต๐—ฒ ๐——๐—ฎ๐—ฟ๐—ธ ๐—ฆ๐—ฒ๐—ฐ๐—ฟ๐—ฒ๐˜๐˜€ ๐—ก๐—ผ ๐—ข๐—ป๐—ฒ ๐—ง๐—ผ๐—น๐—ฑ ๐—ฌ๐—ผ๐˜‚

Read more ๐Ÿ”ป
Image
Image
1/ History

๐—Ÿ๐—ฒ๐˜โ€™๐˜€ ๐—ฐ๐—ฟ๐—ฎ๐—ฐ๐—ธ ๐˜๐—ต๐—ถ๐˜€ ๐—ผ๐—ฝ๐—ฒ๐—ปโ€ฆ.. ๐Ÿบ

The story dates back to 1886 and can be traced to the days of the Johannesburg Gold rush.

Here is how a man with a small brewery in Northern Natal led to the historic legacy of the South African Breweries (SAB)
โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”

๐—ง๐—ต๐—ฒ ๐˜€๐˜๐—ผ๐—ฟ๐˜† ๐—ผ๐—ณ ๐—–๐—ต๐—ฎ๐—ฟ๐—น๐—ฒ๐˜€ ๐—š๐—น๐—ฎ๐˜€๐˜€โ€ฆ..

Charles Glass, British-Born-Brewer, established Glass & Co in 1864, which ended up giving birth to a global powerhouse in the later years.

As time passed, he saw a money making opportunity in the market, to provide miners with beer in the Witwatersrand Reef (๐—ฎ๐—น๐˜€๐—ผ ๐—ธ๐—ป๐—ผ๐˜„๐—ป ๐—ฎ๐˜€ ๐˜๐—ต๐—ฒ ๐—ฅ๐—ฎ๐—ป๐—ฑ).

โ€”โ€”โ€”โ€”โ€”
*๐šƒ๐š‘๐šŽ ๐š๐š˜๐š•๐š ๐š›๐šž๐šœ๐š‘ ๐š๐š‘๐šŠ๐š ๐š‹๐šŽ๐š๐šŠ๐š— ๐š’๐š— ๐Ÿท๐Ÿพ๐Ÿพ๐Ÿผ ๐š’๐šœ ๐š ๐š‘๐šŠ๐š ๐š•๐šŽ๐š ๐š๐š˜ ๐š๐š‘๐šŽ ๐šŽ๐šœ๐š๐šŠ๐š‹๐š•๐š’๐šœ๐š‘๐š–๐šŽ๐š—๐š ๐š˜๐š ๐™น๐š˜๐š‘๐šŠ๐š—๐š—๐šŽ๐šœ๐š‹๐šž๐š›๐š*
โ€”โ€”โ€”โ€”โ€”

The beer soon became a hit that Charles and his wife, Lisa, decided to set up their brewery in the business centre of the town to capture the influx of fortune seekers coming to Witwatersrand Reef.

The phrase โ€œ๐——๐˜‚๐—ฟ๐—ถ๐—ป๐—ด ๐—ฎ ๐—ด๐—ผ๐—น๐—ฑ ๐—ฟ๐˜‚๐˜€๐—ต, ๐˜€๐—ฒ๐—น๐—น ๐—ฏ๐—ฒ๐—ฒ๐—ฟ๐˜€โ€, seems more appropriate hereโ€.

His beer brew took some time to gain traction, it was only when Charles Glassโ€™s new beer, ๐—–๐—ฎ๐˜€๐˜๐—น๐—ฒ ๐—•๐—ฒ๐—ฒ๐—ฟ, was introduced that he won the miners over and secured the market.

It was in 1884 that Castleโ€™s famous label, ๐˜๐—ต๐—ฒ ๐˜๐—ต๐—ฟ๐—ฒ๐—ฒ-๐˜๐˜‚๐—ฟ๐—ฟ๐—ฒ๐˜๐—ฒ๐—ฑ ๐—ณ๐—ผ๐—ฟ๐˜๐—ฟ๐—ฒ๐˜€๐˜€, ๐˜„๐—ฎ๐˜€ ๐—ถ๐—ป๐˜๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐—ฒ๐—ฑ.

โ€”โ€”โ€”โ€”โ€”โ€”
*๐˜๐˜ฆ ๐˜ช๐˜ฎ๐˜ฑ๐˜ฐ๐˜ณ๐˜ต๐˜ฆ๐˜ฅ ๐˜ฉ๐˜ช๐˜ด ๐˜ฌ๐˜ฆ๐˜บ ๐˜ช๐˜ฏ๐˜จ๐˜ณ๐˜ฆ๐˜ฅ๐˜ช๐˜ฆ๐˜ฏ๐˜ต๐˜ด ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ ๐˜Œ๐˜ฏ๐˜จ๐˜ญ๐˜ข๐˜ฏ๐˜ฅ ๐˜ต๐˜ฐ ๐˜ฌ๐˜ฆ๐˜ฆ๐˜ฑ ๐˜ถ๐˜ฑ ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜ฅ๐˜ฆ๐˜ฎ๐˜ข๐˜ฏ๐˜ฅ*
โ€”โ€”โ€”โ€”โ€”โ€”

As a result of his success with Castle Beer, he renamed his business to โ€œ๐—–๐—ฎ๐˜€๐˜๐—น๐—ฒ ๐—•๐—ฟ๐—ฒ๐˜„๐—ฒ๐—ฟ๐˜†โ€ and focused on distribution, to expand.

๐—–๐—ฎ๐—ฝ๐˜๐˜‚๐—ฟ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—ฎ๐˜๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป ๐—ผ๐—ณ ๐—ผ๐˜๐—ต๐—ฒ๐—ฟ๐˜€โ€ฆ..

Other brewing companies grew interested in Charles Success, and soon realized the market was MASSIVE in the Witwatersrand.

Because of this astonishing growth, Frederick Mead, another brewer from Pietermaritzburg, negotiated to purchase Castle Brewery in
July of 1892.

Frederick Meadโ€™s brewing empire combined with Castle brewery ๐˜๐—ผ ๐—ณ๐—ผ๐—ฟ๐—บ ๐˜๐—ต๐—ฒ ๐—ฆ๐—ผ๐˜‚๐˜๐—ต ๐—”๐—ณ๐—ฟ๐—ถ๐—ฐ๐—ฎ๐—ป ๐—•๐—ฟ๐—ฒ๐˜„๐—ฒ๐—ฟ๐—ถ๐—ฒ๐˜€ (๐—ฆ๐—”๐—•) ๐—ถ๐—ป ๐Ÿญ๐Ÿด๐Ÿต๐Ÿฑ.Image
Image
2/ ๐—–๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜๐—ฒ๐—ฑ ๐—›๐—ถ๐˜€๐˜๐—ผ๐—ฟ๐˜†

Because of the extraordinary quantities of gold that had been extracted from the Witwatersrand rocks,

๐˜๐—ต๐—ฒ ๐—ฆ๐—ผ๐˜‚๐˜๐—ต ๐—”๐—ณ๐—ฟ๐—ถ๐—ฐ๐—ฎ๐—ป ๐—ฐ๐˜‚๐—ฟ๐—ฟ๐—ฒ๐—ป๐—ฐ๐˜† ๐˜„๐—ฎ๐˜€ ๐—ป๐—ฎ๐—บ๐—ฒ๐—ฑ ๐˜๐—ต๐—ฒ ๐—ฅ๐—ฎ๐—ป๐—ฑ ๐—ถ๐—ป ๐Ÿญ๐Ÿต๐Ÿฒ๐Ÿญ upon the declaration of the republic

Learn more here:

The History of the South African Reserve Bank ๐Ÿ‘‡๐Ÿฝ
Read 8 tweets
Mar 15
๐—ฆ๐—ผ๐˜‚๐˜๐—ต ๐—”๐—ณ๐—ฟ๐—ถ๐—ฐ๐—ฎโ€™๐˜€ ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—ผ๐˜„๐—ป
๐—ช๐—ฎ๐—ฟ๐—ฟ๐—ฒ๐—ป ๐—•๐˜‚๐—ณ๐—ณ๐—ฒ๐˜

Meet the 100-year-old business tycoon who operated under the radar

A true Legend in the Baking ๐Ÿ”ป Image
1/ History

๐—ง๐—ต๐—ฒ ๐˜€๐˜๐—ผ๐—ฟ๐˜† ๐˜€๐˜๐—ฎ๐—ฟ๐˜๐˜€ ๐—ถ๐—ป ๐Ÿญ๐Ÿด๐Ÿฑ๐Ÿญโ€ฆ.. โœ๐Ÿผ

John Frederick Baumann migrates from England to South Africa,

here he starts a grocery and bread bakery in the old British Colony of Natal (KwaZulu Natal)

๐—™๐—ฟ๐—ผ๐—บ ๐—ต๐—ฒ๐—ฟ๐—ฒโ€ฆ..

He manages to convince his nephew, John Michael Leonard Baumann to migrate to South Africa

J. M. L. Baumann arrives in Durban in 1881 and joins his uncle's bakery and grocery business.

๐—๐˜‚๐˜€๐˜ ๐—ฎ ๐—ณ๐—ฒ๐˜„ ๐˜†๐—ฒ๐—ฎ๐—ฟ๐˜€ ๐—น๐—ฎ๐˜๐—ฒ๐—ฟโ€ฆโ€ฆ

The lease on their premise expires, and J. M. L. Baumann purchases the bakery operations from his uncle

๐—•๐—ฒ๐˜๐˜„๐—ฒ๐—ฒ๐—ป ๐Ÿญ๐Ÿด๐Ÿด๐Ÿฑ - ๐Ÿญ๐Ÿด๐Ÿต๐Ÿฑ, he (J.M.L) constructs a small building and starts to buy biscuit machinery, to make more โ€œ๐š๐šŠ๐š—๐šŒ๐šข ๐š‹๐š’๐šœ๐šŒ๐šž๐š’๐š๐šœโ€ such as, ginger nuts and marie biscuits.

๐—ช๐—ผ๐—ฟ๐—น๐—ฑ ๐—ช๐—ฎ๐—ฟ ๐Ÿญ ๐—ธ๐—ถ๐—ฐ๐—ธ๐˜€ ๐—ผ๐—ณ๐—ณโ€ฆ.

The company starts to falter because of the anti-German riots, which leads to the bakery and shop being burnt to the ground, ๐—ผ๐—ป ๐˜๐—ผ๐—ฝ ๐—ผ๐—ณ ๐˜๐—ต๐—ถ๐˜€, there are massive supply disruptions across the country during the Great Depression

๐—›๐—ผ๐˜„๐—ฒ๐˜ƒ๐—ฒ๐—ฟ,
a couple of things worked out in their favor.

(I) The factory manages to survive the anti-German riots of 1915, mainly because it was producing biscuits for the army, so the factory was put under government protection to prevent further damage.

(ii) the company's name changes from Baumann's (German) to ๐—•๐—ฎ๐—ธ๐—ฒ๐—ฟ๐˜€ ๐—Ÿ๐—ถ๐—บ๐—ถ๐˜๐—ฒ๐—ฑ, thus giving birth to the iconic brand we now know today.

The famous Bakerโ€™s mascot makes its first appearance on the packaging in 1923.Image
Image
Image
2/ The Following Chapter

The Family business is passed down from generation to generation, an epitome, of generational wealth.

๐—ง๐—ต๐—ฒ ๐—ฆ๐—ผ๐˜‚๐˜๐—ต ๐—”๐—ณ๐—ฟ๐—ถ๐—ฐ๐—ฎ๐—ป ๐—ช๐—ฎ๐—ฟ๐—ฟ๐—ฒ๐—ป ๐—•๐˜‚๐—ณ๐—ณ๐—ฒ๐˜ ๐—ถ๐˜€ ๐—ฏ๐—ผ๐—ฟ๐—ปโ€ฆโ€ฆ.

In fact, he was born on a farm in Empangeni, in KwaZulu Natal. Image
Read 9 tweets
Mar 14
๐——๐—ถ๐—ฑ ๐—ฌ๐—ผ๐˜‚ ๐—ž๐—ป๐—ผ๐˜„:

A Famous South African Brand was used as a currency

โ€œ๐—ก๐—ผ ๐—ฐ๐—ต๐—ฎ๐—ป๐—ด๐—ฒ, ๐˜๐—ฎ๐—ธ๐—ฒ ๐—–๐—ต๐—ฎ๐—ฝ๐—ฝ๐—ถ๐—ฒ๐˜€โ€

Read more ๐Ÿ”ป Image
1/ History

๐—ง๐—ต๐—ฒ ๐˜€๐˜๐—ผ๐—ฟ๐˜† ๐˜€๐˜๐—ฎ๐—ฟ๐˜๐˜€โ€ฆโ€ฆโœ๐Ÿผ

A young man finishes school and needs a job, just as many do, he finds the most convenient job available, which is at the ๐—–๐—ต๐—ฎ๐—ฝ๐—ฒ๐—น๐—ฎ๐˜ ๐—ฆ๐˜„๐—ฒ๐—ฒ๐˜ ๐—™๐—ฎ๐—ฐ๐˜๐—ผ๐—ฟ๐˜†, just down the road from his house in Troyeville, Johannesburg.

๐— ๐—ฒ๐—ฒ๐˜ ๐—”๐—ฟ๐˜๐—ต๐˜‚๐—ฟ ๐—š๐—ถ๐—ป๐˜€๐—ฏ๐—ฒ๐—ฟ๐—ด

The creator of the iconic
๐—–๐—ต๐—ฎ๐—ฝ๐—ฝ๐—ถ๐—ฒ๐˜€ ๐—•๐˜‚๐—ฏ๐—ฏ๐—น๐—ฒ๐—ด๐˜‚๐—บ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ was inspired when the Chapelat Confectionary Company found themselves losing their biggest client at the time โ€“ OK Bazaars

This pressure led Arthur Ginsberg to come up with the ๐—–๐—ต๐—ฎ๐—ฝ๐—ฝ๐—ถ๐—ฒ๐˜€ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—ถ๐—ป ๐Ÿญ๐Ÿต๐Ÿฐ๐Ÿด. The idea was sparked by looking at a competitorโ€™s product.

Wicks bubble gum, at the time, was selling gum for a penny each, and Arthur believed he could sell two for a penny โ€“๐—ด๐—ถ๐˜ƒ๐—ถ๐—ป๐—ด ๐—ฏ๐—ถ๐—ฟ๐˜๐—ต ๐˜๐—ผ ๐—–๐—ต๐—ฎ๐—ฝ๐—ฝ๐—ถ๐—ฒ๐˜€.

*The Chapelat Sweet Factory is what gave him the inspiration and it is where โ€œchappiesโ€ derived its name from.Image
Image
Image
๐—œ๐—ป ๐˜๐—ต๐—ฒ ๐—˜๐—ฎ๐—ฟ๐—น๐˜† ๐Ÿญ๐Ÿต๐Ÿฑ๐Ÿฌ๐˜€โ€ฆโ€ฆ

Arthur had been made head of marketing and sales at Chapelat Confectionary Company, even though he spent many years studying at night to complete a BComm degree at Wits University.

He was truly passionate about marketing and advertising.

๐—š๐—ฟ๐—ผ๐˜„๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—–๐—ต๐—ฎ๐—ฝ๐—ฝ๐—ถ๐—ฒ๐˜€ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑโ€ฆ..

The only thing that was left to do was to market Chappies, this is where Arthur Ginsberg proved to be a mastermind.

He focused on making chappies attractive to children by having the famous โ€œ๐——๐—ถ๐—ฑ ๐˜†๐—ผ๐˜‚ ๐—ธ๐—ป๐—ผ๐˜„โ€ questions on the inside of each wrapper.

๐——๐—ถ๐—ฑ ๐˜†๐—ผ๐˜‚ ๐—ธ๐—ป๐—ผ๐˜„:

A cartoon chipmunk was inserted under โ€œChappiesโ€ on the wrapper.

Management felt that rural black children who possibly couldnโ€™t read needed to be able distinguish the real Chappies from any substitutes on the market, and the chipmunk was that distinctive feature.

*The wrapper still contains the famous chipmunk today.Image
Image
Image
Read 8 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us!

:(