Since we’ve implemented a #4DayWeek at @Wildbit in 2017, I’ve talked to dozens of leaders who are intrigued by the idea of a shorter week, but say it would never work for them.

When I ask why, they say things like...
“We’re an agency and our clients expect us to be available all week.”

“We'd have to give everyone a pay cut.”

“My company is too big for this.”

“My company is too small for this.”

“We need to provide customer support all week."
So, let’s talk about it. On September 1st, I’ll be addressing these objections and answering questions about how to run on a 4-day week. And leaders from @twg_wanderlust, @buffer, & @UK_Awin (who’ve made the switch to a shorter week) will join me.
You’ll hear from @meghkeaney (and her small but mighty Wanderlust team), @nmillerbooks (Buffer offers a #4DayWeek AND customer support 7days/w), and Dawn Quigg (who make a 4-day week for > 1,000 employees work!)
What questions do you have for us? We can’t wait to hear them. Come join us:
wildbit.com/people-first/w…

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More from @natalienagele

25 Jun
💥 We announced an exciting change recently at Wildbit: location-agnostic pay. Everyone on the Wildbit team will be paid consistently regardless of where they live, and we’ve benchmarked our compensation to Philadelphia.
We’ve been a remote company from day one, and a software developer in Romania is doing just as exceptional work as someone in Philly. Shouldn’t it be equal pay for equal work? wildbit.com/blog/2021/06/2…
This was something we had hoped to accomplish for many years. And we couldn’t have done it without @leiarollag deep experience. She took an idea—our dream—and modeled the whole thing out to look at real-life scenarios. What would it cost? Who would be affected?
Read 8 tweets
13 May
Spent some time reflecting on everything that happened over at Basecamp, and realizing that it is important to really understand the role of leadership in a situation like this. Especially as we deliberated, and ultimately removed them from @peoplefirstjobs. A thread 👇
I wrote some words on people-first leadership. I'm intentionally not debating the policies themselves, as brilliant folks with direct impact have shared. My stance is squarely in the "it's bullshit" camp, but this isn't about the policies directly. wildbit.com/blog/2021/05/1… Quote: People-first leaders surround themselves with diverse
Because this isn’t about the policies (although I think they’re 💩), it’s about what hangs above them: leadership that is definitely not people-first. Because to be a people-first leader, you must realize that the job is about people, not simply about "getting shit done".
Read 11 tweets
23 Jun 20
After spending >$3M and ~5 years, we will no longer be working on @conveyor. Nobody was fired. Nobody got a pay cut. Nobody failed to raise a Series B. Instead, we set out on a journey together that was made possible by bootstrapping profitably and putting people first. A thread:
Before I dive in, you can read @cnagele’s post on making tough decisions and the lessons learned on the Wildbit blog: wildbit.com/blog/2020/06/2…
First and foremost, I want to thank all the teams that supported us on this wild ride. You gifted us your time, your energy, and your feedback. We learned so much from you all. ❤️
Read 11 tweets
3 Sep 19
Best advice I'd give someone just starting out - pick a product where you can charge enough to build the type of business you want. ARPU influences a lot. In B2B, a seemingly small difference of $25/m vs. $50/m can produce a radically different business, especially as you grow.
Queue the obvious: Lower ARPU means you need more customers to hit desired revenue targets. It's not exponentially harder to find someone to pay $50/m than $25/m, but exponentially harder to acquire double the number of paying customers.
An example - a $1 million SAAS product.
$25/m - ~3,300 paying customers
$50/m - ~1,670 paying customers
Read 7 tweets

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