Natalie Nagele Profile picture
Mom of 2 little girls. Married to @cnagele, running @wildbit together.
Aug 23, 2021 5 tweets 3 min read
Since we’ve implemented a #4DayWeek at @Wildbit in 2017, I’ve talked to dozens of leaders who are intrigued by the idea of a shorter week, but say it would never work for them.

When I ask why, they say things like... “We’re an agency and our clients expect us to be available all week.”

“We'd have to give everyone a pay cut.”

“My company is too big for this.”

“My company is too small for this.”

“We need to provide customer support all week."
Jun 25, 2021 8 tweets 3 min read
💥 We announced an exciting change recently at Wildbit: location-agnostic pay. Everyone on the Wildbit team will be paid consistently regardless of where they live, and we’ve benchmarked our compensation to Philadelphia. We’ve been a remote company from day one, and a software developer in Romania is doing just as exceptional work as someone in Philly. Shouldn’t it be equal pay for equal work? wildbit.com/blog/2021/06/2…
May 13, 2021 11 tweets 4 min read
Spent some time reflecting on everything that happened over at Basecamp, and realizing that it is important to really understand the role of leadership in a situation like this. Especially as we deliberated, and ultimately removed them from @peoplefirstjobs. A thread 👇 I wrote some words on people-first leadership. I'm intentionally not debating the policies themselves, as brilliant folks with direct impact have shared. My stance is squarely in the "it's bullshit" camp, but this isn't about the policies directly. wildbit.com/blog/2021/05/1… Quote: People-first leaders surround themselves with diverse
Jun 23, 2020 11 tweets 5 min read
After spending >$3M and ~5 years, we will no longer be working on @conveyor. Nobody was fired. Nobody got a pay cut. Nobody failed to raise a Series B. Instead, we set out on a journey together that was made possible by bootstrapping profitably and putting people first. A thread: Before I dive in, you can read @cnagele’s post on making tough decisions and the lessons learned on the Wildbit blog: wildbit.com/blog/2020/06/2…
Sep 3, 2019 7 tweets 1 min read
Best advice I'd give someone just starting out - pick a product where you can charge enough to build the type of business you want. ARPU influences a lot. In B2B, a seemingly small difference of $25/m vs. $50/m can produce a radically different business, especially as you grow. Queue the obvious: Lower ARPU means you need more customers to hit desired revenue targets. It's not exponentially harder to find someone to pay $50/m than $25/m, but exponentially harder to acquire double the number of paying customers.