Brian Feroldi Profile picture
Aug 25, 2021 16 tweets 9 min read Read on X
I asked, “What are the first metrics that you look at when evaluating a new stock?”

I received 322 replies

Here are 10 great metrics to look at first (and how to find them):
1/ Market Capitalization

Why: Shows the current size/scale of the business

Where: @YahooFinance (image), @theTIKR , @KoyfinCharts ...etc
2/ Sales Growth Rate

Why: Shows the business model works & current growth rate

Where: @stockcardhq (image), SEC filings, @theTIKR...etc
3/ Free Cash Flow

Why: Is business generating cash or burning cash?

Where: @YahooFinance (image), SEC Filings, @stockrow1...etc
4/ Returns on capital (ROE, ROIC, ROA)

Why: Shows capital efficiency of business

Where: @stockrow1 (image) , @ycharts , @YahooFinance...etc
5/ Margins

Why: Shows current profit profile of products, spending rates, & potential for operating leverage

Where: @ycharts (image), @theTIKR, @stockrow1...etc
6/ Total Addressable Market

Why: Shows market size & long-term growth potential of business

Where: Investor presentation (images from $FVRR), 10k, @Gartner_inc
7/ Long-term (5-year+) Stock Performance vs. market

Why: Has the stock created or destroyed value so far?

Where: @ycharts (image), @YahooFinance, @stockrow1....etc
8/ Current Valuation (Price to sales / Price to earnings)

Why: How expensive is the stock?

Where: @YahooFinance (image), @stockcardhq, @KoyfinCharts...etc
9/ Mission Statement

Why: Why does this company exist??? What is it trying to do?

Where: Investor Relations Page ( $SHOP image), 10K, Glassdoor, company presentation
10/ Inside Ownership

Why: Do insiders have skin in the game?

Where: SEC Filings (Proxy statement -- form DEF 14A -- search “ownership” -- image shows @elonmusk ownership of $TSLA )
I received a TON of great replies to this thread

but this one by @OphirGottlieb stood out:

Enjoy this thread?

Follow me @BrianFeroldi

I tweet about money, personal finance, & investing
Want to learn more about how to find & use these metrics?

@brian_stoffel_ and I teach people how to invest on my YouTube Channel

Subscribe here: youtube.com/brianferoldiyt…
You can read all of the answers to the thread here:

Summary:

1: Market Cap
2: Sales Growth
3: FCF
4: Returns on Capital
5: Margins
6: TAM
7: Stock Performance
8: Current Valuation
9: Mission Statement
10: Inside Ownership

• • •

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More from @BrianFeroldi

Aug 13
The Rule of 72 is the MOST IMPORTANT "mental math trick" for investors to know.

Here's how it works:
Humans tend to think *linearly*.

When we see a curve, we mentally approximate it by a straight line.

This helps us cope with changes in the world around us. Image
But in finance/investing, we need to think *exponentially*.

Money compounds.

Growth doesn't happen at a constant pace; it *accelerates* over time.
Read 16 tweets
Aug 12
Tom Engle has lived off of his portfolio for 40 years (!!!)

How? He's an incredible investor with a BRILLIANT cash management strategy.

Here's exactly how it works (step by step): Image
Let's say Tom's portfolio is worth $100,000 in the middle of a bull market.

Tom is happy with this number and wants to protect it.

He mentally calls this $100,000 his "protected value."

All his cash management decisions are based on this number. Image
Tom always keeps an eye on the macro and has a feel for if the market is:

▪️Under-valued
▪️Fairly-valued
▪️Over-valued

Tom keeps ~12% of his "protected value" in cash in a fairly-valued market.

That's $12,000 Image
Read 19 tweets
May 17
8 visuals every investor should memorize:

1: In the long run, stocks win: Image
2: You make far more money by holding through bull markets that you lose by holding through bear markets. Image
3: Investors are their own worst enemy.

Why do they underperform?

Their behavior. Image
Read 9 tweets
May 16
My worst investing decisions ever all contain the same word:

Sell

But that doesn't mean I "buy and forget"

Here are the exact reasons I will exit an investment: Image
1: Thesis Busted

Translation: I was wrong

This could be because:
▪️Brand deteriorated
▪️Management isn't executing
▪️I misjudged the moat
▪️Rising competition

If the original reasons I bought are no longer valid, I admit defeat and move on
2: Accounting Irregularities

If I can't trust the numbers, I'm out.

Accounting Irregularities = You are dead to me forever
Read 14 tweets
May 12
How to analyze an income statement, FAST.

Study these 7 infographics:

1: Income Statement Overview Image
2: Three Types of Analysis Image
3: Net Income vs Free Cash Flow Image
Read 8 tweets
May 11
The most powerful investing principles I've ever learned are counterintuitive.

That’s logical - if they were intuitive, I wouldn't need to learn them.

Here are 7 counterintuitive investing principles I had to learn the hard with (with visuals) Image
1: Don’t haggle

If a stock is trading at $21, I used to set a limit order for $20.50

But my orders usually didn't fill.

Haggling caused me not to BUY a few mega-winners.

Which is FAR MORE costly than slightly overpaying. Image
Think of it this way:

If stock checks all your boxes and goes from $20 to $200

Does it matter if you got in at $19.56 or $21.25?

If you think a stock has 10x potential from today's price, don’t haggle over pennies.

Just buy it.
Read 18 tweets

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