Thread by @hwbhatti

I attribute 90% of my luck to cold emails.

I've used cold emails to:

• Find jobs
• Raise money
• Close deals

Here's my framework 🧵

1. Make it short and easy to read.

In school, you are rewarded for using big words and sounding smart.

In the real world, people value short and simple writing.

You don't get a response if you don't respect their time.

2. The 'hook' matters.

Grab their attention with a catchy subject line.

It doesn't matter how good the content is if no one opens it.

Make the hook specific, personable, and catchy.

3. Now it's time to shine.

Your email has been opened.

Get your message across in as few words as possible.

• Be specific and personable

• Don't add fluff

• Add value

• Make the ask easy to complete

4. Don't expect every first email to get a response.

People are busy and sometimes the timing is not right.

Always follow-up after a few days.

I am surprised how many people do not follow-up.

They just give up after trying once.

Don't give up!

5. Have a story.

Interesting people get a lot of cold emails.

They can't respond to everyone.

But they want to.

Have a compelling and interesting story.

Show you're credible.

Give them a reason to get back to you.

6. I moved back to Canada in 2017.

I cold emailed @professor_ajay.

He connected me with the CDL team.

CDL was an inflection point for me.

I learned a ton, built a network, and co-founded a company.

You never know what door a cold email may open.

So always take your shot!

If you found this thread useful:

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I share insights on building start-ups, personal growth, and tech.