1/ How to Use Meetup . com, LinkedIn & YouTube to buy owner-isn't-even-thinking-about-selling, no-broker-anywhere-in-sight rental properties.
No cold calling. No direct mail. No brokers (because even the owners aren't thinking about selling yet).
No cold calling. No direct mail. No brokers (because even the owners aren't thinking about selling yet).
2/ This is a true content marketing strategy so it does require the production of significant amounts of content.
It also works best with owners of multiple SFR rentals and small MF (2-20 units) owners.
However, you build an incredible moat & a marketing machine w/momentum.
It also works best with owners of multiple SFR rentals and small MF (2-20 units) owners.
However, you build an incredible moat & a marketing machine w/momentum.
3/ I think we can all agree that there are a lot of issues in the SFR & small MF rental space:
- Covid fallout
- migrations/changing tenant demographics
- managing rehabs
- tenant recruitment & screening
- pricing
that property owners and operators are facing.
- Covid fallout
- migrations/changing tenant demographics
- managing rehabs
- tenant recruitment & screening
- pricing
that property owners and operators are facing.
4/ This means that there's a need for regular and reliable education of property owners.
If you think 'sure, but others are already doing it' you need to understand that you don't need an audience of thousands for this to make a huge impact on your acquisitions business.
If you think 'sure, but others are already doing it' you need to understand that you don't need an audience of thousands for this to make a huge impact on your acquisitions business.
5/ You can be one of many educators (alongside BP, your REIA, etc.).
So what are you going to do:
Organize a series of say 6 meetups (on meetup . com) once a month for 6 months. You & others will do 45 min seminars on the most important topics that rental property owners face.
So what are you going to do:
Organize a series of say 6 meetups (on meetup . com) once a month for 6 months. You & others will do 45 min seminars on the most important topics that rental property owners face.
6/ Let's say for example you'll address:
- dealing with existing non-performing tenants
- refinancing
- selling
- managing rehabs
- recruiting/screening tenants
- professionalizing one's rental business
- dealing with existing non-performing tenants
- refinancing
- selling
- managing rehabs
- recruiting/screening tenants
- professionalizing one's rental business
7/ Now your business will sponsor this meetup.
Using LinkedIn and/or your existing network recruit other sponsors who will cover the cost of renting a space / a VA/intern to organize the event series / a graphics designer / refreshments etc.
Think lawyers, PMs, CPAs, etc.
Using LinkedIn and/or your existing network recruit other sponsors who will cover the cost of renting a space / a VA/intern to organize the event series / a graphics designer / refreshments etc.
Think lawyers, PMs, CPAs, etc.
8/ Don't organize this under your firm's name and don't sponsor this just by yourself.
Be involved, but make the event series it's own thing.
You'll get way more of a networking effect and more credibility that way.
Be involved, but make the event series it's own thing.
You'll get way more of a networking effect and more credibility that way.
9/ Now have a VA/intern:
- get a list of all 2+ unit properties in your county (this doesn't exist everywhere but usually), enrich that information with ownership & contact data & reach out
- use LinkedIn together with FB groups/BiggerPockets/etc. to recruit attendees
- get a list of all 2+ unit properties in your county (this doesn't exist everywhere but usually), enrich that information with ownership & contact data & reach out
- use LinkedIn together with FB groups/BiggerPockets/etc. to recruit attendees
10/ The cold outreach should be simply:
- "Hi, we're doing this education series and though it might be a great fit for you. Sign up here to register or get more info."
- "Hi, we're doing this education series and though it might be a great fit for you. Sign up here to register or get more info."
11/ People will now have opted into your mailing list.
Some will of course come to the in-person seminars, but many will not.
For these people you'll have video recordings, transcripts of the events and written summaries.
Share the videos in the YouTube channel.
Some will of course come to the in-person seminars, but many will not.
For these people you'll have video recordings, transcripts of the events and written summaries.
Share the videos in the YouTube channel.
12/ You're now communicating with hundreds of local rental property owners about the challenges they're facing.
You are adding value to their businesses and building trust.
Who do you think they'll ask for help when they're facing hard times? When they're ready to exit?
You are adding value to their businesses and building trust.
Who do you think they'll ask for help when they're facing hard times? When they're ready to exit?
13/ Make sure you get good recordings of your live sessions so now you have a little series on YouTube you can share with landlords who hear about what you're doing a year from now. Have some blog posts and transcripts made from those.
You now have the basis for great SEO.
You now have the basis for great SEO.
14/ You can work with an intern/VA for all of this, but you can also hire a video producer, SEO expert, etc. - you can make this as professional as you like.
If you have sponsors (as discussed earlier) you have the budget for this.
If you have sponsors (as discussed earlier) you have the budget for this.
15/ Do this well and you now have a little rental property owner-facing media channel that put you in front of local rental owners who are facing challenges
and who better to buy rental properties from than this particular target audience?
and who better to buy rental properties from than this particular target audience?
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