Real-life focused press releases are something I've been working on the last few months for DPR & rolled out my findings to the wider team here at Evolved. It was something I was going to speak about at Brighton SEO this year but unfortunately got double booked with a wedding🧵
So I figured I'd share a few of my tips over on Twitter. 👩🏼💻
But first what is a real life focused digital pr piece? Here's some of mine:
But first what is a real life focused digital pr piece? Here's some of mine:
This was the first one. I spotted Mels bathroom on my Twitter and thought how can I make this a story for my bathroom client? And worked it all out from there 🧜♀️
housebeautiful.com/uk/renovate/ho…
housebeautiful.com/uk/renovate/ho…
So you get the gist of it...
Real life journalists seem to value 4 things!
1️⃣ Good before & after imagery
2️⃣ Interesting quotes from the individual
3️⃣ A strong monetary value hook
4️⃣ Expert commentary
Real life journalists seem to value 4 things!
1️⃣ Good before & after imagery
2️⃣ Interesting quotes from the individual
3️⃣ A strong monetary value hook
4️⃣ Expert commentary
My Tips:
🔎 Follow aggregator accounts and use hashtag searches on social media to identify potential influencers
📸 9 times out 10 they'll have an Instagram account linked on their social media. If they have their email attached to this perfect! If not don't be scared to DM!
🔎 Follow aggregator accounts and use hashtag searches on social media to identify potential influencers
📸 9 times out 10 they'll have an Instagram account linked on their social media. If they have their email attached to this perfect! If not don't be scared to DM!
🔢 Don't focus on how many followers they have. This is usually irrelevant. It's what they've done that counts most!
✍️ Ask how they would like to be credited. Our aim is a link but what do they get out of this partnership? Usually they'll want to focus on their social media
✍️ Ask how they would like to be credited. Our aim is a link but what do they get out of this partnership? Usually they'll want to focus on their social media
💰It's free PR for them at the end of the day. They're doing us a great favour by supplying us with imagery and quotes but make sure to explain the benefits to them too to avoid awkward conversations about payment. Explain you'll be putting time into a press release and pitching
📰 Some journos may approach them after outreach to get an exclusive with them. I ask all quotes to be exclusive to our client, encourage the influencer to send any enquiries on to myself & usually ask for 2 weeks to run the story before they go with anyone else
🚨 Writing the press release 🚨
After doing a lot of these types of campaigns I have found a structure that works great for me!
🗞Headline is usually along the lines of "Mum of 2 Transforms X for £x"
💁🏼♀️ Lead with the persons story. Tell them a bit about them.
After doing a lot of these types of campaigns I have found a structure that works great for me!
🗞Headline is usually along the lines of "Mum of 2 Transforms X for £x"
💁🏼♀️ Lead with the persons story. Tell them a bit about them.
🗯 Next their quotes! With these I'll usually pop relevant before and after images
🛍 Get the look! Journos love a breakdown of costs and links to the items.
📌 Now it's time to mention your client. What do they think about the story? What are their tips and advice?
🛍 Get the look! Journos love a breakdown of costs and links to the items.
📌 Now it's time to mention your client. What do they think about the story? What are their tips and advice?
I've focused most of mine on home transformation stories over the last couple months. But now I'm working on a couple of new industry clients I've got some more ideas in the bag and can't wait to see how they pan out!😄🤍
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