I've seen more support on my real-life/case study #DigitalPR tips tweet recently & wanted to show you all how it can work for ANY industry! I know my tips showed home client examples but take a look below for how it can work for many industries. Ideas below👇🧵
The majority of these articles weren't digital PR campaigns, but by journalists who sourced the case studies themselves. But they could be! As I explained in my initial thread, there's more than enough happening in the world for you to reach out to
people who haven't been contacted yet. If it relates to your client ask them their story, write a press release about it (and make sure to include exclusive quotes from them), and get your client to provide context, tips and/or advice on this persons story in your press release.
Many journos would be glad to hear these stories as well as what your client has to say about it. There's a big gap in the industry for case study stories🚀 Take a look below at some articles that you could use for inspiration for your future PR for a range of industries 🎉
Jewellery client? 💎 What about finding those heart warming stories like the below unilad.co.uk/life/woman-reu…
Gaming client 🕹 Have a look for some creative people making their own games 👀 thesun.co.uk/tech/11473154/…
Beauty industry💄This is a lovely one for you to read👑 mirror.co.uk/news/real-life…
Money related client?💰The list is endless for money tips but this ones a lovely topical example mirror.co.uk/news/real-life…
Maybe a good one for a fashion client? 🙈👗👚 thesun.co.uk/fabulous/17065…
Travel industry ✈️ Loads of people have crazy experiences that many people would want to read about... unilad.co.uk/life/inside-th…
Automotive client? Check these types of stories out 🚐 metro.co.uk/2021/10/11/cou…
The adult entertainment industry 🍑🍆 could find plenty of news worthy case studies but a more PG story would be... dailystar.co.uk/real-life/blok…
A less PG story... but a very simple one. womenshealthmag.com/sex-and-love/a…
Drink related clients 🍷🍺🏡 you missed out on this one... but take it as inspo dailystar.co.uk/real-life/woma…
Gardening industry? ❤️ this wholesome content is always wanted metro.co.uk/2021/12/15/ret…
Urm I mean you'd need a pretty laid back client but money stories like this are gold for coverage 💨 dailystar.co.uk/real-life/real…
Parenting industry? Billions of amazing hacks from parents to look at 👩👩👦👦 closeronline.co.uk/real-life/news…
Also lots of parenting fails that are just as brilliant stories 🤩 dailystar.co.uk/real-life/mum-…
Food experts 👀 reach out to parents. They have some interesting tips... provide an experts opinion on them. 🍔 thesun.co.uk/fabulous/15970…
Music industry? 🎵 People are always creating music to make people laugh - a great story! indy100.com/viral/cheating…
Or find someone who is using music to make a real difference and is inspiring others - their story should be shared! Help them get their story out❤️ bbc.co.uk/news/av/uk-eng…
Perfect case study for Halloween. A one for many industries 🎃 unilad.co.uk/featured/peopl…
Lawyer/solicitor?🧑⚖️ This would be a great one - who knew banning donkeys from sleeping in baths was necessary ? unilad.co.uk/life/woman-sha…
Kitchen or cleaning client? 👩🍳🔪 Lots of tips to be had metro.co.uk/2021/11/09/wom…
Money, cleaning, relationship & home related topic. The potential for many industries to cover stories like this 🙈 dailystar.co.uk/real-life/my-h…
Another one ideal for wedding related or fashion clients 👰♀️ manchestereveningnews.co.uk/whats-on/shopp…
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