Blockchains are a poor choice for solving p2p messaging, identity, and generalized computation. Urbit takes a completely different approach in its design which addresses these issues from the ground up.

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medium.com/dcspark/why-ur…
Urbit provides the first sensible approach to decentralized messaging by throwing out the concept of a middleman storing or relaying your messages. Every message is p2p and fully encrypted end-to-end.
Your Urbit identity isn't merely a crypto keypair, but is instead a human readable name and avatar tied to an NFT that you own. This makes your Urbit truly yours, and provides an inherent anti-spam mechanism without requiring transaction fees for every message you send.
Many of the most promising pieces of blockchain projects are build out the off-chain experience. From rollups, sidechains, to state channels, a lot of untapped potential remains to be unlocked by moving more of the complex on-chain computation and messaging off-chain.
Currently developers have to build the entire off-chain stack themselves, and fall into recreating the same primitives again and again while having no interoperability between each other at all. These solutions effectively exist in their own universes unable to communicate.
Urbit solves off-chain messaging, identity, and computation all in one, thereby providing the optimal platform for these solutions to thrive. We at dcSpark see the potential of what Urbit can become, and as such are at the forefront of pushing the ecosystem forward.

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