At the end of the shipping deadlines, all you have left to promote and get to someone on time is gift cards. Starting around Dec 15, make sure you switch up your flows to start doing this.
eCommerce brand owners should create a private Facebook group in September. Then they invite the high-engaged segments to join this group starting in October.
Content for the emails:
- Tell your customers: “Your inbox will be flooded with emails in
Slip a "Thank you" note in the product package with a discount code that's valid throughout the holiday season. Then use that TY note as an anchor in the holiday campaigns sent to those who bought a product during the BFCM sale.
My agency has generated $150M+ for clients with copywriting.
At this point, we've turned copywriting into a science.
Here's the proven 7-step framework we use to write high-converting copy.
(Steal this)
1. Headline:
Your headline is your first, and possibly only, chance to capture a reader's attention.
There are a few ways to do that:
- Incorporate Compelling Data: Numbers and statistics can provide undeniable evidence of your message’s value.
- Make an Audacious Claim: Bold statements provoke curiosity and challenge conventional thinking.
- Highlight Clear Benefits: Clearly articulate how your offering improves the reader’s life or solves a problem.
- Tease Your Audience: Create intrigue that compels readers to delve deeper into your content.
- Promise a Desirable Outcome: Assure readers of the tangible results they can expect.
Example: "Boost Your Revenue by 50%: Uncover the 5 Marketing Secrets Every Top CEO Knows"
2. Lead:
Once your headline has grabbed their attention, the next challenge is to keep your readers engaged and scrolling for more.
Here's how to do that:
- Tell a Story: Narratives create a personal connection and keep readers hooked.
- Demonstrate a Solution: Show readers how they can achieve a specific goal or solve a problem.
- Pose and Answer a Question: Engage curiosity by raising a question and then providing the answer.
- Highlight a Problem: Emphasize a common issue that your reader may face and needs solving.
- Reveal a Secret: Offer exclusive knowledge or insights that promise value.
Example: "When I first started in digital marketing, I was overwhelmed and directionless. That's when I stumbled upon a little-known strategy that changed everything. Today, I want to share this secret that skyrocketed my career and how it can do the same for you."