THIS THREAD WILL MAKE YOU MONEY.

I'm bringing you the best BFCM tips.

// THREAD //

P.S. This thread will be updated ongoing,

So make sure to bookmark this thread as you don't want to miss these free tips. Image
Tip 1:

Determine the Right Incentives.

Especially in the months leading up to your biggest promotion period, it’s helpful to understand which incentive types work best for your consumers

Try running tests which show similar values of discounts in different formats.
Tip 1 continued:

If your AOV is $50, try running a 10% off coupon against a $5 off coupon.

Try offering tiered incentives to see if you can drive up AOV:

10% off orders $60 and less

15% off orders $61-$99

20% off orders over $100
Tip 1 continued:

Assess results of whether your tests were successful in increasing AOV, or if one type of discount is more effective at driving conversions
Tip 2:

From @heydeetee

Don't sleep on plain text emails.

Personalization in email marketing is a smart move and nothing says personal like a plain text email.

Find a way to incorporate them into your campaigns.
Tip 2.5:

Join 50+ World-Class DTC Marketers, Agency Owners, And Founders As They Share Their Best Kept Secrets ... For Free!

blackfridaysummit.com
Tip 3:

From @daverodenbaugh

At the end of the shipping deadlines, all you have left to promote and get to someone on time is gift cards. Starting around Dec 15, make sure you switch up your flows to start doing this.
Tip 4:

From @daverodenbaugh

Day after Xmas is a great time to send promos about gift cards!

Subject lines like:

Didn't get what your want?

Santa missed your house this year?

or similar work well bc everyone is back on their phones looking for something to buy/substitute
Tip 5

From @daverodenbaugh

A great offer to help increase AOV and LTV:

Buy one, gift one!

One for you and one for someone on your list.

Sounds better than the standard BOGO offer
Tip 5.5:

Tickets for the Black Friday Summit are live!

50 DTC marketers & founders as they share their best BFCM secrets FOR FREE: blackfridaysummit.com

Speakers like
@mrsharma, @social_savannah, @EggrolI, @lovevalgeisler, @iamshackelford.

Join my cohost @robwritescopy & I
Tip 6:

From @daverodenbaugh

Use emojis to stand out in crowded inboxes from BFCM.

The favorite one I've seen is this one: Image
Tip 7:

From @daverodenbaugh

Do a product drop on BFCM instead of just a promotion.

@bandholz from @Beardbrand did that and the exclusivity drove his customers wild: Image
Tip 8:

From @CalvinMomentum

eCommerce brand owners should create a private Facebook group in September. Then they invite the high-engaged segments to join this group starting in October.

Content for the emails:
- Tell your customers: “Your inbox will be flooded with emails in
Tip 8 continued:

From @CalvinMomentum

the upcoming months. We want to make sure you’ll receive the best personalized deals. Join this Facebook group to get exclusive access.”

- Tell your customers: “We’ll feel guilty if we can’t have these top-notch items in your. Join this
Tip 8 continued:

FB group so you’ll be the 1st to know about our best discounts.”

Tip: Use urgency & say that only the first 1k members will be accepted. If you’re too late, you’ll have to wait til next year.

Now you have your best customers in a group for the rest of Q4.
Tip 8.5:

I'm hosting the best BFCM virtual summit EVER.

Best part of it?

It's 100% free, 100% live, and 100% online.

Grab your free ticket here: blackfridaysummit.com
Tip 9:

From @Pranowornever

Offer site-wide automatic discounts (no coupon required) and sell the "easy" buying experience in the campaigns...
Tip 10:

From @Pranowornever

Have 2 post-purchase flows ready,

One to offer additional discounts to those who buy once.

And the other to send to repeat buyers.

At the end of both flows - tease the audience for what's to come during the holiday sale...
Tip 11:

From @Pranowornever

Slip a "Thank you" note in the product package with a discount code that's valid throughout the holiday season. Then use that TY note as an anchor in the holiday campaigns sent to those who bought a product during the BFCM sale.
Tip 12:

From @kanika_misra

Use dedicated landing pages for BFCM ad/emails.

Make sure that your messaging/offer in your ads/emails carries over seamlessly to the LPs.

This will create a 1,2-punch for your customers so they can get everything they need & checkout in a snap.
Tip 13:

From @Cody_Wittick

Negotiate deals now or pay 2x the price later.

Think deep and wide for BFCM.

Deep: YouTube integrations

Wide: seeding product with an special unboxing experience
Tip 14:

From @Dennardcrawford

Email tip 🔥

During Black Friday/ Cyber use a conditional split to change up your emails without cloning a new flow. Image

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More from @ecomchasedimond

Jul 6
There are 5 email flows that matter the most for increasing your ecommerce sales:

Let me break it down👇
1. Welcome Sequence:

When someone joins your email list, they’re showing genuine interest in your brand. Your welcome sequence sets the tone for your entire relationship.

Here’s how to nail your welcome sequences:

-Hit ‘send’ instantly: Don’t leave them hanging! Send your welcome email within minutes of sign-up. Thank them sincerely for subscribing and show them you’re a brand worth paying attention to.

-Tell your story: Give them a reason to care. Share a bite-sized version of your brand’s journey – why you started, what problem you’re solving, and what makes you different.

-Set clear expectations: Let subscribers know exactly what’s coming – how often you’ll email (weekly or biweekly?), the type of content they’ll get (exclusive drops, helpful guides, or behind-the-scenes insights?), and how they can adjust preferences.

-Give them a reason to stay: Make their first interaction with your brand rewarding. Offer a juicy incentive – a discount, freebie, or valuable resource –x that makes them think, "Wow, if this is the free stuff, imagine how good the paid stuff is!"Image
Welcome sequence example:

Email 1: Right after signup – Warm welcome + incentive.

Email 2: 2 days later – More about your brand’s mission.

Email 3: 4 days later – Helpful resources or top product picks.
Read 13 tweets
Jun 23
Here are the 3 ways to grow revenue using email marketing:

1) Increase # of customers
2) Increase # of purchases per customer
3) Increase $ per purchase

Here's how you do each (with examples):
First, we want to increase the # of customers.

Because we’re talking about email, the main thing we need to focus on is sending more emails.

Obviously, with a focus on the right emails to the right person at the right time.

Here are 3 emails you can send to accomplish this:
1) Welcome Email:

Structure:

>> Welcome to the family!
>> We are [brand]
>> Tell your brand's story
>> We're giving you [X]% OFF on your first purchase
>> CTA with discount already applied

Send to: anyone who joins your list.

Note: You'll want to build out a series for this.

---

2) Abandoned Checkout Email:

Structure:

>> Quick reminder!
>> You left [products] behind
>> [Breakdown of items left behind]
>> CTA to make a purchase

Send to: people who started their purchase but didn’t complete it.

Note: You'll send a few additional emails if they don't buy.

---

3) Sale Email:

Structure:

>> Sale alert!
>> Save up to X% storewide or on selected products
>> Images of most popular products
>> CTA with discount already applied
>> Sale ends soon, hurry up!

Send to: engaged, non-buyers.
Read 8 tweets
Jun 2
I scaled an email list from 0 to 500k subscribers in 10 months without using paid ads.

Here’s exactly how I did it:

(Steal my playbook)
1. Cold email:

Cold email was our top channel.

We built a tool that aggregated the following data from Instagram:

> Accounts with posts tagged #travel
> Popular travel account followers (e.g. NatGeo)
> Accounts people geotagged with popular traveling destinations (e.g. Bali)

And continued collecting until we hit 5 million addresses.

Once we had the emails, it was time to start sending.

Which meant finding some killer subject lines.

Luckily, we knew everything about these people from their IG profiles, so…

We were able to send highly-personalized subject lines.

For example:

> Your {{hashtag}} photo
> Travel influencer
> Came across your Instagram
> {{username}} <> Email Travel Series

The average open rate?

45-50%.

Meaning out of the 5 million addresses, almost 2.5 million saw our email.

Not bad.

Now we couldn’t just auto-sub these people to the list…

But we could ask them to opt-in to our new community via our broadcasts.

And with our highly-personalized emails based on the data collected, we achieved 10-15% CTRs.

Resulting in 100's of thousands of clicks from roughly 5 million emails sent.

Note:

This result was only possible because of the time we put into segmentation & personalization.
2. Giveaways:

This was another massive channel for us.

We put together some insane travel packages (free airfares, hotel stays, etc.) that lucky subscribers could win via giveaways.

And every time we ran one to our existing audience…

We got 20-40k entries and 5-15k new subscribers.

To achieve these numbers, we also incentivized current subscribers to share the giveaway by giving them additional entries if they did.

And the best part?

The emails were so good & value-packed (we weren’t selling anything yet) that subscribers from the giveaway would stay even after the winner was announced.

Note:

People think giveaways aren’t worth doing as they result in low-quality subs.

But if you target them correctly and send killer emails full of value, they can be extremely effective for almost any ecom brand.
Read 7 tweets
Mar 17
My agency has written 10,000+ pieces of copy.

Our #1 Copywriting Rule:

Never write copy from scratch, always use a framework.

Here are 10 proven copywriting frameworks to write high-converting copy:

(bookmark this thread)
1. Features-Advantages-Benefits

Features: start with what your product can do.

Advantages: explain why it's helpful.

Benefits: elaborate on what it means for the reader.

Example:Image
2. PASTOR

P: Identify the Problem people are having.

A: Amplify the consequences of not solving it.

S: Tell a Story related to the problem.

T: Include Testimonials from happy customers.

O: Present your Offer.

R: Ask for a response.

Example:Image
Read 13 tweets
Feb 24
My agency generated over $200M+ exclusively via email.

To make more $$$ for your clients (and yourself), here are 5 principles of human nature every email copywriter must know:

(#2 is a game-changer)

THREAD
1. Self-interest:

People are inherently selfish - they don’t care about you or your product, they care about what it can do for them.

When writing your emails:

• Make the reader the focus
• Focus on the benefits of the product
• Illustrate clearly how their life will improve
2. Curiosity:

Our innate need to close loops & make sense of the world has been the driving force of human behavior since the dawn of time.

Unfortunately, most email copywriters fail to use it properly and lose 80% of their readers before the CTA.

To use curiosity properly, here are 2 psychological triggers you can apply today:

A) Challenging beliefs

When you challenge a common belief, you create disorder in the reader's mind which keeps their attention as they search for the explanation.

For example:

People believe that being intelligent gives them an advantage when it comes to making money.

So a subject line like “Why people with 85 IQ are making double your income” would probably crush because it directly violates what they believe to be true.

B) Creating an “information gap”

Compartmentalization is the enemy of great copy.

If the reader thinks they know what you’re going to say, they won’t click the email let alone keep reading.

To avoid this, create information gaps in your SL & body copy.
Read 7 tweets
Feb 4
AI just cooked ad agencies.

Coca-Cola spent $300K on 3 agencies for their Christmas AI ad.

Someone copied it with 90% accuracy for Pepsi with $400 and AI tools.

A step-by-step formula to create any ad using AI 🧵
Before I tell you the exact steps, let me show you how good AI ads have become.

These were created using , where the AI helps you create ads from scratch and get 90% to the finish line.

Watch for yourself: Icon.me
If you want to copy it scene-by-scene, here's how to do it.

Step 1: Screenshot ALL the scenes in the ad.

Watch the video and take screenshots of particular scenes.

Like this one scene: Image
Read 19 tweets

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