Thread by @UsawaInstitute

So grateful to @rufaro_maz for coming through and facilitate today first session. Fundamentals of Marketing #usawaclp #uiclp #femaleleaders

Knowing who you are and who your customers, clients beneficiaries are that is where marketing starts. @rufaro_maz #usawaclp #uiclp #femaleleaders

How are you packaging your message or your programs
There are principles that function in marketing and defining these things as an organization is the important part
@rufaro_maz #usawaclp #uiclp #femaleleaders

We have the internal environment
The external environment.

What makes our programs unique and how do we show the impact there of. Before we create a marketing mix these are the things we need to be aware of
@rufaro_maz #usawaclp #uiclp #femaleleaders

Understanding the environment is key and being a leader in your organization one has to be able to read and create strategy that will be dynamic to grow and sustain the organization
@rufaro_maz #usawaclp #uiclp #femaleleaders

If you are not precise about what you are and what you building. Then people will define and confine you to their agenda... finding yourself is the key most important thing.
@rufaro_maz #usawaclp #uiclp #femaleleaders

Know who your market is and how they prefer to be communicated with.
@rufaro_maz #usawaclp #uiclp #femaleleaders

You want your customers or beneficiaries to be able to communicate back with you. Tats is key abs important to get that feedback. @rufaro_maz #usawaclp #uiclp #femaleleaders

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