So grateful to @rufaro_maz for coming through and facilitate today first session. Fundamentals of Marketing #usawaclp #uiclp #femaleleaders
Knowing who you are and who your customers, clients beneficiaries are that is where marketing starts. @rufaro_maz #usawaclp #uiclp #femaleleaders
How are you packaging your message or your programs
There are principles that function in marketing and defining these things as an organization is the important part
@rufaro_maz #usawaclp #uiclp #femaleleaders
We have the internal environment
The external environment.

What makes our programs unique and how do we show the impact there of. Before we create a marketing mix these are the things we need to be aware of
@rufaro_maz #usawaclp #uiclp #femaleleaders
Understanding the environment is key and being a leader in your organization one has to be able to read and create strategy that will be dynamic to grow and sustain the organization
@rufaro_maz #usawaclp #uiclp #femaleleaders
If you are not precise about what you are and what you building. Then people will define and confine you to their agenda... finding yourself is the key most important thing.
@rufaro_maz #usawaclp #uiclp #femaleleaders
Know who your market is and how they prefer to be communicated with.
@rufaro_maz #usawaclp #uiclp #femaleleaders
You want your customers or beneficiaries to be able to communicate back with you. Tats is key abs important to get that feedback. @rufaro_maz #usawaclp #uiclp #femaleleaders

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More from @UsawaInstitute

15 Sep
Today session is being facilitated by @ShraddhaPatnala talking about low cost advocacy plans
#usawclp #uiclp Image
Understanding where you want to go truly helps you figure out how and what you build in your advocacy campaigns
@ShraddhaPatnala
#usawclp #uiclp #femaleleaders Image
The more we sit down and research and define who we want to do the advocacy before we start matters a lot..

@ShraddhaPatnala
#usawclp #uiclp #femaleleaders Image
Read 6 tweets
11 Sep
How do we Monitor and Evaluate our social impact business and non profit programs with @merchoks1
#usawaclp #uiclp
We are all running programs and social impact business and the one thing we want is effectiveness... M & E is there to measure that’s effectiveness as you are implementing your programs @merchoks1
#usawaclp #uiclp #womenleaders
M & E helps you to evaluate, adjust and implement things along the process. Projects fail at times because we can not evaluate or measure that effectiveness
@merchoks1
#usawaclp #uiclp #femaleleader
Read 7 tweets
11 Sep
What are the policies and legal frameworks that are set for people working with vulnerable groups and children @lucychivasa
#usawaclp #uiclp #womenleaders
There are several frameworks that deal with the children, women and vulnerable groups. It’s paramount that you understand your constitution and know what it says about the policies around your work
@lucychivasa
#usawaclp #uiclp #womenleaders
So they are policies both local and international, the constitution and then they are frameworks and agreement that government has signed and adopted. It’s important that we know these instruments
@lucychivasa
#usawaclp #uiclp #womenleaders
Read 7 tweets
4 Sep
For the doubles Header second session we are having Communication For Non Profits with @dube_earl #usawaclp #uiclp #femaleleaders
If you don’t have a relationship with your audience then you need to make sure you know HOW to speak to them
@dube_earl #usawaclp #uiclp #femaleleaders
Communication is a process.
You send and receive feedback.
Even in-spite of all this noise

@dube_earl #usawaclp #uiclp #femaleleaders
Read 10 tweets
1 Sep
Today session is on Building Social Capital For Community Development with @plotmhako From @jibilika and @EargroundZw Image
Social capital you can buy and transact with it.. social capital is a currency that you need to learn to build into
@plotmhako
#usawaclp #uiclp #womenleaders
How can our organization exits outside us and also without us being there...
@plotmhako
#usawaclp #uiclp #womenleaders
Read 9 tweets
28 Aug
Second session with @annahruwanika Financing For non Profits & Social enterprises #usawaclp #uiclp
@annahruwanika session.

How can we prepare ourselves for get financing. #usawaclp #uiclp
Formalizing our non profits and social impact programs, getting our board systems and structures in places and our registration papers makes us more ready to access funding
@annahruwanika #usawaclp #uiclp
Read 9 tweets

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