This older French couple live out in the country and ❤️ to play piano.

They're also Bottom-of-the-Funnel COVID conspiracy customers: They've spent €1k to fund an investigative documentary on how global elites engineered COVID to control the people. Cha-ching!
PHEW! A stunning exchange:

Aude (@WTFake_): Do you think it's normal that @CarrefourFrance is funding disinformation sites?"

@CarrefourFrance exec: "I don't know what disinformation is and I don't know what you're talking about."

Someone should bring him up to speed?
This is the guy making the COVID conspiracy doc at one of his movie screenings. He tells the audience that 5,000 people contributed to the making of the film.

That's all you need, 5000 suckers who are down the rabbit hole and willing to pay anything for validation.
The founder/CEO of @Tipeee_Officiel (a French version of Patreon) are speaking too fast for me.

But they're facilitating tons of $$$ to conspiracy theorists across France so I can only imagine they're saying stupid shit here to try and smooth things over.
How do I go back to a time when I never watched Jim Hoft work out?
Jim Hoft (Gateway Pundit) says he considers Fox News a competitor. His website gets 2.5M visitors a day while Fox gets 2M viewers a night (depending on the show).

He receives 50M views per month and claims his numbers are going up while Fox's go down.
Gateway Pundit guy lives like this while 30,000 journalists are out of jobs and the news industry is in collapse.
This guy's name is "Jez" and his job is to follow Jim Hoft around the house and do things for him like change the channel and turn machines on and off.
Interviewer: "Would you say your work is based on facts?"
Jim Hoft: "Yes, but we're also opinion so we have facts and opinion, and our opinions are true."

oh my god ffs
Hoo boy, @WTFake_ is a firecracker:

Interviewer: "We checked a few stories on your site that say masks are totally ineffective, that Joe Biden's calling for jihad. Est-ce que c'est vrai? C'est correct?"

Jim Hoft: "Yes, I personally believe masks DO protect you...(cont'd)
"...and regarding your question about Joe Biden, I have no recollection of what Joe Biden says about Muslim people." 💀
After the Charlottesville rally, Jim Hoft published stories claiming the car attacker was this guy. It was obviously not, but the lies have wreaked havoc on his life - he had to seek police protection & suffers from depression.
Joel (pictured here) says Jim Hoft isn't afraid of repercussions. He made a shitton of money off his lies, while Joel is now forever associated with a crime he never committed.
*hands over a photo of Joel*

INTERVIEWER: "Do you know who this is?"
HOFT *quietly panicking*: "Ummm no...remind me..?"
INTERVIEWER: "You wrote an article saying this anti-Trump protester was the car attacker, Joel Vangheluwe."
HOFT: "Ohh yeah yeah yeahhh"
INTERVIEWER: Do you understand the impact of making false allegations?"
HOFT: Certainly I do, and we paid him of course and made a pretty big apology..right?"
INTERVIEWER: "Do you consider yourself to be in the business of disinformation?"
HOFT: *pauses* Uh no, not at all. There's no law against this, right? People have a right to say what they want, w/o being shut down by Google & FB. I'm not a NAZI...
HOFT (cont'd, and now extremely animated): "If we lose our freedom of speech, we lose what America stands for. At Gateway Pundit, we're at the tip of the spear [unintelligible to me]...KISS MY ASS, that's what I say!"
He ends the interview and ambles up the stairs calling for Jez lmao
Shortly after the interview, Gateway Pundit publishes a hit piece on @WTFake_ calling her a "pretty French honeypot" sent by the "globalists."

Lmao go straight to horny jail, Jim Hoft.
How much does Jim Hoft earn? One expert believes Gateway Pundit earns $200k a month through advertising revenues alone.

And let's get real. GP does not attract 50M visitors or views or whatever per month - much of his revenues are likely the result of *whispers* fraud.
THE EXPERT (Laurent Nicolas): These sites don't deserve advertising at all. They harm our politics, elections, the markets and the brands that end up associated with these sites."

(I think...he talked too fast)
Oh, actually he said: "Misinformation is a major societal problem that impacts public politics, élections and the ad buying market would do well to understand the negative effect they have on society by financing these sites."

Thank goodness for my translator @ToniCowanBrown!
Lmao they've brought a folder full of shitty ad placements to @PublicisGroupe, a global agency that works w/ F500 clients.

The rep leafs through them and says, let me put this in perspective. We serve millions of impressions and you've handed me this dinky little folder.
INTERVIEWER: Yeah..but there's prob more right?

@PublicisGroupe REP: "OK you dumb fucks. We serve billions of impressions everyday & unfortunately ads are going to end up in bad places. There is no such thing as zero risk in digital advertising. The system's not infallible."
.@PublicisGroupe REP (cont'd): "See, we use something called Newsguard to keep our ads off bad sites."
INTERVIEWER: OK, well @NewsGuardRating marked GW as bad, but your clients' ads are still on there..?
REP: *realizes she's fucked*
REP: "I gotta go"
OMG HOLY SHIT IT'S ME, WE HAVE REACHED THE ME PART
ME: "I went to Breitbart and hovered on the ads to see who was serving them and it was all @Google."
Omg my nails look so good
Really pleased to see @OpIndia_com making a cameo here. @GoogleAds is hands down THE biggest monetizer of this Indian hate site.
ME: I told @GoogleAds they were monetizing MyMilitia(.)com for months before the J6 riots. It wasn't until AFTER the attack that they demonetized the site.

P.S. I also related this story in my speech to the EU Parliament in April - it's a marker of how dangerous Google is.
INTERVIEWER: Could @Google decide to just stop financing these websites?
ME: Yeah, they could put an end to the entire disinformation economy tomorrow...if they wanted to.
INTERVIEWER: You send a metric shit ton of ad money to disinfo outlets. How do you explain that?
@Google REP: See, there's no real definition of misinformation... *unintelligible* *something about crossing the line* *goes on forever*
I am fucking obsessed with @WTFake_'s signature tactic of printing out ad placements and confronting PR reps with it. I can hear the internal screaming from 3000 miles away
*INTERNAL SCREAMING*
I legitimately cannot understand a word of what he's saying right now - this is BUSINESS French - but his heart rate has gone up, his voice has gotten higher and he looks panicked
Holy fucking shit! Some other @Google guy butts in and says - I think - "this interview is over"...and our sweaty friend gets up and leaves! This interview IS OVER!
We have moved on to this fella and I'm not sure who he is or what he's saying. I'm a little winded now. I think what's happening is, he made a ton of money off disinfo and is bragging about it, and the reporter is just letting him dig himself into a hole.
OK, that's the end, folks. This documentary is INCREDIBLE. Bold, gripping, entertaining. The documentary that finally demonetized Gateway Pundit!

If you're not in France, set your VPN to France and watch here:
francetvinfo.fr/replay-magazin…

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More from @nandoodles

15 Sep
NEW: Gateway Pundit's disinformation is still pulling in ad revenues via a dark pool sales house called LiftableMedia(.)com.

Liftable is a front for multiple disinformation outlets – and it's how GP continues to monetize without raising red flags w/ major adtech co's. ImageImage
Liftable Media, a little media house that describes itself as a company that seeks to "drive positive cultural change." For most advertisers, this looks fine! Image
Most advertisers (+ agencies, DSPs, SSPs) are unlikely to look closer.

If they did, they would learn that the same guy who runs Liftable Media also runs Western Journal, widely known to be a disinformation outlet. ImageImageImage
Read 15 tweets
13 Sep
The biggest threat to news media ecosystem isn't just disinformation outlets — it's the thousands (millions?) of content farms that don't serve ANY audience at all and exist solely to scoop up ad dollars.

That's the business @Outbrain and @taboola are in. morningbrew.com/marketing/stor…
Content farms = domains that collate, plagiarize and regurgitate highly viral content around the web - particularly brand safe topics that ensure access to blue chip advertisers.

This is how sites like MyHealthGazette(.)com successfully siphon off ad $$.
It's SUCH an upsettingly perverse system. While news outlets cover you know, the news, these sites pump out blog posts like these. They're harmless & "brand safe" but nobody actually reads them.

Who gets the ads? They do...while news outlets get blocked. Image
Read 8 tweets
23 Aug
NEW: @OpenWebHQ says they're ending partnerships with 50 disinformation sites by the end of August. Wow :)
Now let's get to the details. @OpenWebHQ says they've made *$500,000* from monetizing disinformation. That's a fuckload of money for a co that recruited new clients by telling them they'd keep their ads off disinformation.

Will they be issuing refunds?
To put this in perspective, @OpenWebHQ makes $500,000 lying their asses off to their customers and "making mistakes."

I make $0 causing a huge ruckus on Twitter protecting their clients.
Read 4 tweets
23 Aug
NEW: I get that all eyes are on Facebook right now, but let me explain why we need to be talking about @PubMatic too.

When FB helps disinfo articles go viral, it sends ungodly amounts of traffic to those website. That’s where platforms like @pubmatic cash in.
.@PubMatic invests a lot in TELLING their clients they’re keeping their ads off disinfo.

But in reality, they’re direct partners w/ Epoch Times, an outlet so toxic even FB cut its advertising privileges last year.

And I assure you - this is no accident.
Last May, I flagged up Epoch Times as a disinformation outlet for @pubmatic.

Here’s their Director of Imventory confirming the partnership and walking me through his brand safety process - which is a Google search and him concluding “eh, it’s not so bad.”
Read 9 tweets
19 Aug
I've just deleted the following tweets bc I came across a something fishy: @OpenWebHQ has not actually cut ties w/ these outlets. They have simply removed them from their public sellers.json directory - and are continuing to partner w/ them in the dark.

HO-LEE SHIT.
I'm actually fucking floored right now. Lifezette is nowhere to be found on @OpenWebHQ's sellers.json directory *anymore* - trust me it was there before - but here they are serving @PooPourri ads.

Oh my god. This is...extremely bad????
It seems like they handpicked who to continue working with under the radar bc they're definitely not on Revolver(.)News anymore.

Guess they decided this website was a bit too much for them, but Lifezette, SteveGruber(.)com, RobManness(.)com and all the rest can stay...
Read 5 tweets
18 Aug
NEW: Last wk, we outed @kargo for partnering w/ dark pool sales houses like @NextMillMedia and misleading advertisers about it.

Both co's have stayed quiet, but today I've obtained a list that shows a flurry of activity behind the scenes — incl. dropping dozens of disinfo sites.
1. @kargo appears to have dropped The Post Millennial, a disinformation outlet run by Andy Ngo, a violent and Islamophobic right-wing extremist. Hard to state how dangerous this individual is.

Kargo was paying him ad revenues until last week.
2. But as we've prev. stated @kargo mostly works w/ "respectable" middlemen who manage the dirty stuff for them. Faced w/ scrutiny, it looks like Kargo has now dropped:
@NextMillMedia
@publisherfirst
Aditude.io
PublisherDesk.com
@playwire
Read 12 tweets

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