Zain Kahn Profile picture
Sep 7, 2021 12 tweets 4 min read Read on X
Apple, Nike, Coca Cola.

3 legendary companies. 1 common marketing trait:

Great copywriting.

Here are 10 copywriting tips to help you master marketing:
1. Nail the headline.

5x as many people read the headline vs the rest of the page.

Make your headline:
• Short
• Punchy
• Eye-catching Image
2. Don't sell features. Sell superpowers:

Great copywriting isn't about what your product can do.

It's about what your product can help the reader become.

Example: Nike doesn't sell you sneakers - it sells you greatness. Image
3. Address their concerns:

Every customer has concerns before they buy a product.

Could be price, safety, durability, or privacy.

Address these concerns directly to build trust.

Example:

Apple tackled privacy concerns head-on when launching its new iPhone. Image
4. Make them laugh.

Some people like to think.

But everyone loves to laugh.

Humour makes your product memorable.

Don't be afraid to stand out by mixing in a little humour. Image
5. Incentivize action:

Don't just get them to read.

Get them to take the next step.

Use words that drive action. Image
6. Use numbers.

Be precise. Be specific.

Don't just tell them you're better.

Tell them exactly how much better you are. Image
7. Rhyme:

Rhyme and repetition make a sentence more memorable.

It's why poetry and song lyrics sound so catchy.

Use rhyme and repetition to make your copy unforgettable. Image
8. Sell outcomes instead of features:

Readers don't care about your product features.

They care about what problems your product will solve for them.

Instead of showing them features, show them what success looks like. Image
9. De-risk the decision.

People are often hesitant before making a purchase.

Overcome this hesitation by using social proof:

Share success stories from other happy customers just like them. Image
10. Write a killer call-to-action (CTA):

Great copywriting starts with persuading the reader..

And ends with the reader taking action.

Don't just use any generic CTA.

Use a CTA that aligns with the next steps that you want the reader to take. Image
Now go write some amazing copy 🙌🏼

If you found this thread helpful, please:

- Retweet the first tweet and help others find this thread

- Follow me at @heykahn

I write and share insights about marketing, tech, and psychology.

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More from @heykahn

Jul 11, 2023
Google's new Quantum Computer can complete 47 years of computing tasks in just 6 seconds.

Here's everything you need to know about this groundbreaking new tech and how it could change the world:
1. Quantum computing blows conventional computing out of the water.

It harnesses strange, counterintuitive quantum physics principles to exponentially boost computational power.
Imagine solving complex problems in seconds that conventional supercomputers would take millions of years to crack.

Quantum computing isn't just an upgrade on conventional computing. It's going to redefine what computing can do.
Read 11 tweets
Jul 1, 2023
It's been another wild week in AI:

• Celebs are using AI to create duplicates
• Harvard's new computer science teacher is an AI
• And Apple might be working on a ChatGPT coding competitor

Here are the 5 biggest things that happened in AI this week:
1. Celebs use AI to create their duplicates:

While us mortals dream about delegating our work to AI, celebrities have already cracked the code.

Stars like Brazilian soccer Neymar are signing deals with brands to duplicate their image with AI and use it for commercial purposes.
2. Apple potentially working on ChatGPT coding competitor:

A recently secured patent from Apple suggests that it may be using machine learning technology in its Xcode app to automate code writing, check existing code for bugs, and more.
Read 11 tweets
Jun 19, 2023
McKinsey just released a 68 page report on generative AI.

They predict AI could add up to $4.4 TRILLION to the economy.

Here are 10 key insights from the report everyone should know: Image
Generative AI could add between $2.6 - $4.4 Trillion to the global economy every year: Image
Generative AI could add up to $660 billion in revenues for the consumer packaged goods industry: Image
Read 12 tweets
Jun 18, 2023
I don't blame you if you have a hard time staying on top of all the latest developments in AI.

So here is a quick 2 minute recap of the top 5 things that happened in AI this week:
1. A set of highly anticipated new ChatGPT features were leaked on Reddit

Alleged new features include:

• Profiles
• The ability to upload files
• Workspaces for businesses Image
2. McKinsey predicts AI could add up to $4.4 Trillion to the global economy every year

The report from McKinsey expects 75% of the value of generative AI to fall across 4 areas: Customer operations, marketing and sales, software engineering, and R&D. Image
Read 7 tweets
Jun 6, 2023
Everyone is talking about ChatGPT.

But only 14% of people have used it (according to the latest survey by Pew Research).

If you're one of the 86% who haven't used ChatGPT yet, here are 10 beginner prompts to help you get started:
1. Train ChatGPT to generate prompts for you.

Use this prompt:

"I'm new to using ChatGPT and I am a [insert your profession]. Generate a list of the 10 best prompts that will help me be more productive."
2. Improve your writing by getting specific feedback.

Prompt:

[paste your writing]

"Proofread my writing above. Fix grammar and spelling mistakes. And make suggestions that will improve the clarity of my writing"
Read 12 tweets
May 26, 2023
20 powerful ChatGPT prompts to save you 20 hours a week:
1. Use the 80/20 principle to learn faster:

"I want to learn about [insert topic]. Identify and share the most important 20% of learnings from this topic that will help me understand 80% of it."
2. Improve your writing by getting feedback:

[paste your writing]

"Proofread my writing above. Fix grammar and spelling mistakes. And make suggestions that will improve the clarity of my writing"
Read 22 tweets

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