You've def heard of "The Hero's Journey", the narrative structure dating back to Homer's Odyssey in ~7th century BC.
A great way to learn the framework is comparing scene-by-scene images from 2 modern classics of the story type: "Star Wars" and "The Matrix". #TheMatrix
THREAD🧵
0/ The "Hero's Journey" was coined by Joseph Campbell, an American literary prof.
He studied ancient myths and found many shared a similar character arc (AKA the "monomyth").
It follows 12 stages, with a hero venturing from an "ordinary world" to a "special world" and back.
1/ Ordinary world
The hero's normal life before the adventure begins:
◻️ Luke Skywalker lives on a farm in Tatooine
◻️ Neo is a corporate slave in The Matrix
2/ Call to adventure
The hero is faced with an event, conflict, problem, or challenge that starts the adventure:
◻️ R2D2 flashes a hologram of Princess Leia asking Obi-Wan for help
◻️ Neo is sent a message to "follow the white rabbit"
3/ Refusal of the call
The hero refuses the adventure because of hesitation, fears, insecurity or other:
◻️ Luke tells Obi-Wan he has to stay on Tatooine farm to help his aunt and uncle
◻️ When agents come to his office, Neo can escape by climbing out a window (but wimps out)
4/ Meeting the mentor
The hero encounters a mentor that can give them advice, wisdom, information, or items that preps them for journey:
◻️ Luke's aunt and uncle murdered by stormtroopers, he agrees to have Obi-wan train him
◻️ Neo meets Morpheus, who soon trains him
5/ Crossing the threshold
The hero leaves the ordinary world for the first time and crosses the threshold into adventure:
◻️ Luke follows Obi-wan to the Mos Eisley spaceport (a "wretched hive of scum and villainy", Luke is no longer safe)
◻️ Neo takes red pill and leaves Matrix
6/ Test, Allies, Enemies
The hero learns the rules of the new world and endures tests, meets friends, and confronts enemies:
◻️ Luke meets Han Solo / Chewy, starts journey
◻️ Neo meets the team on the Nebuchadnezzar Ship, learns about the "real world"
7/ The Approach
The initial plan to take on the central conflict begins, but setbacks occur that cause the hero to try a new approach:
◻️ Luke to meet Rebels on Alderaan, but the planet is destroyed
◻️ Neo meets The Oracle, who says he's *not* The One
8/ The Ordeal
Things go wrong and a new conflict is introduced, incl. a potential life or death situation:
◻️ Luke and Co. save Leia but Obi-Wan sacrifices himself to Vader
◻️ Morpheus is abducted during an ambush. Neo and Trinity return to save him.
9/ Seizing the Sword
After surviving The Ordeal, the hero gains a reward (knowledge, physical item) to take on to the biggest conflict:
◻️ Luke saves Princess Leia and has Death Star plans
◻️ Neo saves Morpheus and has confidence he is The One after fighting Agent Smith
10/ The Road Back
The hero sees the light at the end of the tunnel, but they are about to face even more tests and challenges:
◻️ Luke and Co. bring Death Star plans to rebel base and are chased by the Empire
◻️ Cypher betrays team and Neo is unable to exit The Matrix
11/ The climax.
The hero faces a final test, using everything they have learned to prevail:
◻️ Luke, Co. and rebels take on the Death Star (Luke uses the force to aim the kill shot)
◻️ Neo is killed by agents, resurrected by Trinity..he's The One and stops bullets
12/ Return With Elixir
The hero brings their knowledge or the “elixir” back to the ordinary world.
◻️Luke is a f*cking Jedi and gets a fat medal for it
◻️Neo can f*cking fly, is The One and is gonna cause some havoc in The Matrix
13/ Star Wars' creator George Lucas credits "The Hero's Journey" for improving his original script.
Prior to applying the framework, Star Wars was "a Saturday morning space movie" according to composer John Williams.
Lucas went on his hero's journey, too (naming hero "Luke").
14/ If you enjoyed that, I write interesting threads like this 1-2x a week.
Matt Damon and Ben Affleck on Rogan taking about how Netflix has changed filmmaking.
A major considerations is dealing with distracted viewers. To keep them tuned in, “you re-iterate the plot 3-4x in the dialogue because people are on their phones.”
Then, in action films, you change the ordering of climatic fights.
In traditional action films, you’d have “three set pieces” in every act (I, II, III) and each would “ramp up” (spend the big money on third set piece).
But streaming has to hook viewers within 5 minute, so the incentive is to put a major battle or action sequence much earlier.
Also, the directors have less incentive to make a film look great because so many people watch on laptops and phones.
They do say that streaming allows for more bets on risky projects since the theatre economics are geared towards IP, sequels and super-heroes.
Example: an independent film with a $25m budget would spend $25m on marketing (1:1 ratio). But since it splits box office with the theatre, the film needs to make $100m (1/2 of which is $50m) just to break even.
They’re realistic about the state of film and call it a supply-demand issue. If the demand is for at-home viewing (eg. Netflix 300m+ subs), then filmmaking approach will change to feed the algo.
When there’s demand for theatre, Damon will go team up with Christopher Nolan to make “The Odyssey”.
A similar dynamic is happening to streaming TV shows. The incentives for story arc, dialogue and character types warped thr medium.
The Economist has a great piece on strategy sportsbetting apps use to throttle smart bettors:
▫️Skilled players are “sharps” and given “stake restrictions” if they play too well (bets are capped).
▫️Rest of players called “Square”.
▫️In 2025, 4.3% of active UK accounts had a “stake factor” below the maximum bet allowance of 100%.
▫️Sportsbook will take bets with a profit margin as low as 4.5%.
▫️If they are able to do good “player-profiling” and keep the “sharps” from playing, the profit margin can reach 10-20%.
▫️As important as keeping out “sharps” is hooking “whales”, the deep-pocketed players that are willing to keep playing (and losing) large sums.
▫️Some “whales” are actually “sharps” in disguise, though. They’ll lose a bunch of bets to lull the sportsbook then put down a massive bet when they have an edge.
▫️While there is a risk of a “whale” being a “sharp”, the value of a real “whale” is so high that sportsbook will take the risk
▫️“In March 2024 PointsBet, raised its share of online sports-gambling revenue in New Jersey from 11% to 24% after wooing a single cash-spouting customer away from DraftKings.” (I can confirm that this wasn’t me).
▫️How sportsbook profile players:
> Playing on Mobile is a good sign (where majority of people play)
> Playing on PCs is a bad sign (it’s easier to compare odds and run models)
> E-wallets are a red flag (sportsbooks prefer debit direct deposit that can attach a player to a single account; e-wallet is more anonymized and players can move cash between sportsbook more quickly to shop for the best odds)
> Women bettors are a red flag (most bettors are men and “sharps” often use women to place bets)
▫️First wagers are a major tells (typical bettors go after top leagues — NFL, NBA, EPL — and do so near the start of the game).
▫️Popular bets for “squares”: who will win, scoring margins and how star player will perform (also, they love multi-leg parlays).
▫️“Sharps” go after less popular leagues and place bets as soon as odds are published, when they are most mispriced. They also go after less popular bets such as “pts in Q3” or stats from a random player (“Sharps” rarely do parlays and don’t withdrawal winnings often).
▫️One gambling consultant tells The Economist that “By the time a customer places his first bet, [sportsbooks] are 80-90% certain they know the lifetime value of the account.”
▫️”Sportsbooks look at a player’s ‘closing-line value’ — a measure that compares the odds at which he bets with those available right before a match begins. If it is consistently ahead of the market over his first ten wagers, he is highly likely to beat the book in the long run.”
▫️Sportsbook mathematically monitor players and creates a new risk score every 6-8 hours (risk score = estimate of probability that customers will wind up unprofitable).
▫️E-wallet users, women and bets over $100 are flagged. These suspicious bettors are given 30% of maximum bet (and proven sharps only allowed 1%).
▫️High-skilled players will often get a “beard” to bet on their behalf. Most sportsbooks ban this practice but it is widespread.
▫️Safest “beards” are close friends and relatives because you can mostly rely on them to pay out any winnings. The “beards” try to look like degens (playing at 3am, bet non-stop and doing ridiculous parlays) before placing a winning bet.
▫️The most effective strategy for “sharps” is “whale-flipping”. Find a losing gambler, then ask to put a (likely) large winning bet amongst their pool of guaranteed losers.
▫️Once “sharps” max out the people they can use as “beards”, they tap professional networks called “movers”. These “movers” employ a bunch of “mules” who can put down bets on the behalf of the network. Low-end movers charge 10-20% while high-end movers charge 50% of winnings.
On a related note, I wrote on how slot machines make $10B+ a year in Las Vegas (~70% of all casino gaming revenue).
The history, psychology and design of the device…which went from a throwaway game to the industry’s “cash cow” and “gambling’s crack cocaine.”readtrung.com/p/the-ludicrou…
Satya Nadella on why Microsoft Excel has been so durable after 40 years:
> the power of lists and tables
> the malleability of the software (“a blinking canvas”)
> spreadsheet software is Turing complete (“I can make it do everything”)
> it’s the world’s most approachable programming environment (“you get into it without even thinking your programming”)
The invention of bánh mì is a combination of climate, trade and urban layout of Saigon in late-19th century designed by French colonist.
When the French captured the area in 1859, most economic activity in the region took place along the Saigon river.
The population built makeshift homes tightly bundled by the river banks. Outgrowth from this eventually lead to narrow alleyways between many buildings that is trademark of the city (the Khmer named the region Prey Nokor then French renamed it Saigon and then it was renamed to Ho Chi Minh City in 1976 after end of Vietnam War).
Over decades, the French created European street grids and built wide Paris-type boulevards in the city to funnel commerce to larger markets (also make the city easier to administer).
It was at these markets that French baguettes were introduced and traded.
Bánh mì bread is known for being flaky and crispy on the outside while fluffier on inside (so god damn good).
Two features of Saigon helped create this texture:
▫️Climate: The heat and humidity in Southeast Asia leads dough to ferment faster, which creates air pockets in bread (light and fluffy).
▫️Ingredient: Wide availability of rice meant locals added rice flour to wheat flour imports (which were quite expensive). Rice flour is more resistant to moisture and creates a drier, crispier crust.
Fast forward to the 1930s: the French-designed street layout is largely complete. Now, the city centre has wide boulevards intersected by countless narrow alleyways.
The design was ideal for street vendor carts. These businesses were inspired by shophosue of colonial architecture to sell all types of goods as chaotic traffic rushed by.
Vietnam has some of the most slapping rice and soup dishes, but many people on the move in the mornings wanted something more portable and edible by hand.
Bánh mì was traditionally upper class fare but it met the need for on-the-go food.
Just fill the bread with some Vietnamese ingredients (braised pork, pickled vegetable, Vietnamese coriander, chilies) along with French goodies (pate).
Pair it with cà phê sữa đá (aka coffee with condensed milk aka caffeinated crack) and you’re laughing.
Haven’t lived in Saigon for 10+ years but ate a banh mi every other day when I did.
While there, I also sold a comedy script to Fox (pitch: “The Fugitive meets Harold & Kumar set in Southeast Asia”).