It’s almost always simple (if you already know the answer), but never easy (because it involves convincing other people).
https://twitter.com/johncutlefish/status/1436859207467237380
The hardest thing in tech isn’t knowing the right thing to do. It’s figuring out how to get people to do it (and follow through with conviction)
Doing the right thing usually means doing something different to what you’re currently doing. This involves both risk and effort on the part of others, for often limited personal reward.
Teams get very resilient to change. I was talking to one person who went through 4 re-orgs last year. At some point you just stop listening to the company rhetoric, knuckle down and do whatever you need to do to get through the day.
The company constantly changes the rules, tweaks the strategy and moves the goalposts while the team are on the field desperately trying to retain possession of the ball so as not to look incompetent at their next performance review.
They know the striker is always going to be the one who gets the promotion because they’ve structurally been set up for success. So most people just want to play a safe passing game and avoid giving the ball away.
Apologies for the accidental sports analogy. If you know me you’ll know this is totally out of character. I blame Ted Lasso. Am going to have a lie down now.
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