I am overlooking 35 accounts right now and I analyzed the best hooks [stop scrollers] in the last 30 days๐ช๐
P.S:
No5 is really interesting ๐
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Hook 1: 52.24%
Product: Ergonomic chair
Visual: A model sitting on a chair and adjusting it
Camera angle: Directly in front of the camera. Office in the background
The main headline in the first frame: The office chair redefined!
Angle: Clear product explanation
Hook 2: 61.09%
Product: Ergonomic chair
Visual: A model is holding his lower back and he is in pain
Camera angle: Directly in front of the camera. Sitting behind the office desk.
The main headline in the first frame: How to fight lower back issues?
Angle: Lower back problems
Hook 3: 52.52%
Product: Supplements that help with anxiety
Visual/camera angle: Selfie style video in a car [not driving]
Main claim: โAbout a month ago I started feeling very low.โ
Angle: Deep explanation of how she felt before using the product
Hook 4: 49.18%
Product: Zero-sugar energy drink
Visual: Open the can on a normal energy drink.
Camera angle: Over the shoulder
The main headline in the first frame: Do you know what is in your energy drink?
Angle: Normal energy drink has too much sugar. Ours is zero-sugar.
Hook 5: 54.94%
Product: Phone charging cable
Visual: A person talking directly to the camera
First text: Woah! Stop scrolling! Are you familiar with this [show a frayed cable]
Angle: UGC mashup with a professional b-roll
Hook 6: 41.57%
Product: Supplement that helps you to sleep better
Visual/camera angle: Top-down camera. Show the product and pour drops into the water.
Main headline: I sleep like a baby thanks to this!
Angle: Simple short โhow-toโ video
Hooks are the most important part of the video.
You need to break through the noise!
Especially with the upcoming Q4.
If you want help to break through the noise. I have a pretty clear idea what is a good hook or not๐
Let me help you!
DMs are open ๐
โข โข โข
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