I am overlooking 35 accounts right now and I analyzed the best hooks [stop scrollers] in the last 30 days๐Ÿ’ช๐Ÿ‘‡

P.S:
No5 is really interesting ๐Ÿ™‚

๐Ÿ‘‡
Hook 1: 52.24%

Product: Ergonomic chair
Visual: A model sitting on a chair and adjusting it
Camera angle: Directly in front of the camera. Office in the background
The main headline in the first frame: The office chair redefined!
Angle: Clear product explanation
Hook 2: 61.09%

Product: Ergonomic chair
Visual: A model is holding his lower back and he is in pain
Camera angle: Directly in front of the camera. Sitting behind the office desk.
The main headline in the first frame: How to fight lower back issues?
Angle: Lower back problems
Hook 3: 52.52%

Product: Supplements that help with anxiety
Visual/camera angle: Selfie style video in a car [not driving]
Main claim: โ€œAbout a month ago I started feeling very low.โ€
Angle: Deep explanation of how she felt before using the product
Hook 4: 49.18%

Product: Zero-sugar energy drink
Visual: Open the can on a normal energy drink.
Camera angle: Over the shoulder
The main headline in the first frame: Do you know what is in your energy drink?
Angle: Normal energy drink has too much sugar. Ours is zero-sugar.
Hook 5: 54.94%

Product: Phone charging cable
Visual: A person talking directly to the camera
First text: Woah! Stop scrolling! Are you familiar with this [show a frayed cable]
Angle: UGC mashup with a professional b-roll
Hook 6: 41.57%

Product: Supplement that helps you to sleep better
Visual/camera angle: Top-down camera. Show the product and pour drops into the water.
Main headline: I sleep like a baby thanks to this!
Angle: Simple short โ€œhow-toโ€ video
Hooks are the most important part of the video.
You need to break through the noise!

Especially with the upcoming Q4.

If you want help to break through the noise. I have a pretty clear idea what is a good hook or not๐Ÿ™‚

Let me help you!
DMs are open ๐Ÿ™‚

โ€ข โ€ข โ€ข

Missing some Tweet in this thread? You can try to force a refresh
ใ€€

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More from @anzedetn

15 Nov
Creative is your targeting. And gives you SCALE.

But what does that mean?

Let me explain...

People respond differently to different motivations, messages.

Here are 6 ways how you can SCALE through creatives๐Ÿ‘‡
[no 5 is my favourite!!]

Short ๐Ÿงต
๐Ÿ‘‡๐Ÿ‘‡
1/6
Make different creative styles. Not just UGC vs Explainer ad but also:

๐Ÿ‘‰Image ads
๐Ÿ‘‰Long form videos
๐Ÿ‘‰Short form videos [boomerangs, quick animations]
๐Ÿ‘‰Carousels

FB knows who buys through image ads or through UGC video.
And algo will deliver that way

Next is...๐Ÿ‘‡
2/6
Different angles. Different motivators.

It can be some value prop.

It can be FOMO.

It can be a special offer.

It can be some emotion.

It can be social proof.

[read more]๐Ÿ‘‡
Read 8 tweets
27 May
1/
Creative strategy is a must for every brand.

Online or offline.

This is going to be a long thread but I hope I can give you some value in how I do it.

This is my approach: ๐Ÿ‘‡๐Ÿ‘‡
1. Deep research.

The goal is to understand your target personaโ€™s desires, needs, values, and problems.

Look at the competitors, amazon testimonials, Reddit comments, website, get info from your client.
2. Once you get that 360 views of your brand and your target personas.

Then you need to connect this learning with psychology triggers.

Look at life force 8 and Maslow's hierarchy of needs.

Here is the example:
Read 15 tweets

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