Bad news: Your cold outreach sucks.
Good news: I can help.
9 cold outreach tips to instantly improve and get better marketing results:
Good news: I can help.
9 cold outreach tips to instantly improve and get better marketing results:
1/ Curate a list of leads.
Pick a couple Twitter accounts in your niche. Look through their followers or people who engage with their content.
(You can do this faster in @sparktoro. You can even get contact info and organize leads in .CSV lists.)
Pick a couple Twitter accounts in your niche. Look through their followers or people who engage with their content.
(You can do this faster in @sparktoro. You can even get contact info and organize leads in .CSV lists.)
2/ Research those leads.
Make sure your request is relevant and appropriate.
Pitching for media coverage? Check if that publication actually covers your niche.
Asking to do a guest post? Verify whether they even publish guest posts.
Invest the time now to get better ROI.
Make sure your request is relevant and appropriate.
Pitching for media coverage? Check if that publication actually covers your niche.
Asking to do a guest post? Verify whether they even publish guest posts.
Invest the time now to get better ROI.
3/ Edit your outreach list.
Your research is done!
Cut down that list to just the most relevant leads. Think of it this way:
50 high-quality leads with a 60% response rate = 30 interested people
100 low-quality leads with a 20% response rate = 20 half-interested people
Your research is done!
Cut down that list to just the most relevant leads. Think of it this way:
50 high-quality leads with a 60% response rate = 30 interested people
100 low-quality leads with a 20% response rate = 20 half-interested people
4/ Clarify your public persona.
Google yourself. Look at the top 2 results. Maybe it's your LinkedIn and Twitter. Check your headline/bio.
• Is it clear who and what you are?
• Does it align with your outreach?
Google yourself. Look at the top 2 results. Maybe it's your LinkedIn and Twitter. Check your headline/bio.
• Is it clear who and what you are?
• Does it align with your outreach?
5/ Start writing a good message.
Speak to a relevant pain point.
Try a tool like @answerthepublic to get a sense of how your target customers describe problems or questions.
Weave those insights into your message.
Speak to a relevant pain point.
Try a tool like @answerthepublic to get a sense of how your target customers describe problems or questions.
Weave those insights into your message.
6/ Don't pitch value. Pitch features AND value.
Write like a human talking to a human. This isn't a landing page.
🚫 We get you to inbox zero in 40% less time.
✅ We're a Gmail plugin that offers templates and automations, so you can save time writing emails.
Write like a human talking to a human. This isn't a landing page.
🚫 We get you to inbox zero in 40% less time.
✅ We're a Gmail plugin that offers templates and automations, so you can save time writing emails.
7/ Be concise.
...a.k.a. tailor your message for the medium.
Twitter DM? Keep it <100 words. People on Twitter aren't reading. They're skimming.
Email? People are primed to read so it can be longer. But try to keep it <200 words, or 1 minute of read time.
...a.k.a. tailor your message for the medium.
Twitter DM? Keep it <100 words. People on Twitter aren't reading. They're skimming.
Email? People are primed to read so it can be longer. But try to keep it <200 words, or 1 minute of read time.
8/ Don't express fandom unless it's genuine.
Smart people see through b.s. quickly.
If you actually are a fan, say so, but be specific. What about their work or expertise do you appreciate?
If you're not a fan, don't bring it up. It's weird.
Smart people see through b.s. quickly.
If you actually are a fan, say so, but be specific. What about their work or expertise do you appreciate?
If you're not a fan, don't bring it up. It's weird.
9/ Send a warm message instead.
The best cold outreach isn't cold.
Talk to them on the timeline. If you have thoughtful back-and-forth, consider a DM or email to finish the convo.
When you DM, they'll think, "I know Ian! He does B2B marketing and has thoughtful replies."
The best cold outreach isn't cold.
Talk to them on the timeline. If you have thoughtful back-and-forth, consider a DM or email to finish the convo.
When you DM, they'll think, "I know Ian! He does B2B marketing and has thoughtful replies."
TL;DR:
• Do your research
• Make a list of relevant people
• Clarify your public persona
• Write a concise message
• Avoid buzzwords
• Build rapport on social media
• Be genuine
Good luck on your cold outreach! You can do this.
• Do your research
• Make a list of relevant people
• Clarify your public persona
• Write a concise message
• Avoid buzzwords
• Build rapport on social media
• Be genuine
Good luck on your cold outreach! You can do this.
Want more advice?
Follow me: @amandanat
...for tweets on marketing, creativity and life.
And tune in Thursday (9/16) for #SparkToroHours where I'll present on cold outreach.
If you can't join, RSVP for the replay!
crowdcast.io/e/sparktoro-of…
Follow me: @amandanat
...for tweets on marketing, creativity and life.
And tune in Thursday (9/16) for #SparkToroHours where I'll present on cold outreach.
If you can't join, RSVP for the replay!
crowdcast.io/e/sparktoro-of…
I expounded on this thread in a post for the SparkToro blog.
Lots of extra cheat codes here:
sparktoro.com/blog/shoot-you…
Lots of extra cheat codes here:
sparktoro.com/blog/shoot-you…
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