If you're job hunting...

Here are 6 quick ways to instantly improve your resume: 1/ Tailor your resume to the job.

Go line by line in that job description.

Rewrite your resume to ensure your experience matches up with each job responsibility.

(Obviously, tell the truth.)

It's labor-intensive but you'll 10x your chances of landing an interview.

5 realizations about self-care that I'm taking with me into 2023.

Maybe they'll help you too... 1/ If you struggle with saying "no"...

Ask yourself: If I had the time right now, would I say yes?

If it's a no now, it'll be a no later.

Politely decline and save everyone the hassle.

A truly great gift must have at least one of these qualities:

• Recipient needs it but would never think to buy it
• You've tried the product so you know it's good
• It's new and novel to the recipient

Need ideas? I got you.

10 underrated food & drink holiday gifts: Soup and cookie box from Spoonful of Comfort

Why: Delicious food and wrapped beautifully. It even comes with a nice ladle.

Who for: Out-of-state friends. Loved ones who are sick. New parents who need their meals covered.

I once scored a media placement that led to 1,600 new customers.

A huge marketing win.

And it didn't cost me a penny.

Here’s what I did and how you can do it too: I was doing PR for a DTC snack startup called NatureBox.

No resources. Just me and my journalism experience.

I had to meet all 3 goals:

• Increase brand awareness
• Generate buzz for social proof
• Get new customers

Gulp.

Going to block out a week for some deep re-learning in marketing.

Here are the 3 resources I have on deck: 1/ Book: "A Customer-Led Approach to Driving Predictable, Recurring Revenue"

By: @ggiiaa and @ClaireSuellen

Early access to this book (plus resources & community membership) ends Oct. 28.

V. important to me because I run marketing for a SaaS company.

forgetthefunnel.com/customer-led-g…

830 million LinkedIn users
430 million Reddit users
238 million Twitter users

Your marketing doesn’t need to reach all of them.

In fact, it shouldn’t.

How to find the right customers, readers, listeners, and social followers: Twitter Advanced Search:

Filter hashtag or user data by number of RTs or Likes:

#skincare min_retweets:500
@amandanat min_faves:300

(Try the Twemex extension to see Likes directly on people's profiles)

I'm a marketing executive.

But it's my third career. I was also a test kitchen cook. And prior to that, a journalist.

Here's my best advice for marketers and for those aiming to transform their careers.

A thread of threads: Encouraging words and savvy tips for those looking for career guidance:

https://twitter.com/amandanat/status/1530569840997457920

It's a tough world out there for creators...

Over half of Google searches end without a click.

And social media platforms ding you for linking out.

What to do?

Beat the platforms at their own game.

Make Zero-Click Content.

Here's how: Zero-Click Content:

It offers valuable, standalone insights — with no need to click.

Clicking may be additive, but it’s not required.

People often ask me what platform to use for their newsletter.

And then the question of "rent vs. own" comes up.

A quick thread on how I think about it: If you haven't published anything yet, you should choose whatever will be easiest for you.

And it's probably Substack.

(I know, blog/owned land maximalists are cringing.)

Constraints breed creativity.

Here are the constraints I give myself as a copywriter...

7 rules for better copywriting: 1/ One call-to-action.

What is the ONE action you want readers to take?

Buy your product? Register for your webinar?

Pick one.

Any more than that and you'll muddy up your message.

Don't be greedy.

Recession or not, a lot of businesses are planning for it.

Here are 2 frameworks to keep your team laser focused: 1/ Common Currency

For: Revenue-driven teams

What is: Pick 1 north star and make sure everything you do leads to it.

Choose your common currency.

(h/t @kaylee_edmo)

The best marketing ideas don't happen in that monthly strategy meeting.

They come from moments of scrappiness. Or serendipity.

Here are 16 ways to generate those creative ideas: 1/ Make a Twitter List for inspiration.

• 20 people you admire in your niche.

• 10 people in your target audience.

• 5 people you can see yourself mentoring.

Your feed becomes equally aspirational and actionable.

Better ideas will come to you naturally.

The most beautiful excerpts about hope, pain, strength, and self-love that I've ever read...

And they all came from one book: "When we force our truths and stories into hiding, secrets can become their own trauma, their own prison."

You're always thinking about how to serve your customers.

But there's an even bigger audience you're ignoring.

Here's who they are: 1) Amplifiers: people who can amplify your brand/content.

2) Attendees: people who consume or pay attention to your content.

Beyond customers, they include:

• Peers
• Creators
• Journalists
• Investors
• ...and more.

A letter to my younger self...

10 things I wish I knew 10 years ago: 1/ Know when to say "no."

Whatever that request is, pretend you have time for it right now.

Would you do it?

If it's a "no" now, it'll be a "no" later.

Politely (and directly) decline and save everyone the trouble.

Most people think events or podcasts need famous guests.

But they're wrong.

Here are the 3 types of guest speakers you actually need: 1/ Your Goal: Drive awareness

Guest type: Industry innovator

A founder or true thought leader in a niche.

Examples:

• @dremilyanhalt: Psychologist who normalizes mental fitness.

• @wes_kao: Reinventing cohort-based courses.

• @Codie_Sanchez: Unsexy ways to build wealth.

If you find yourself at the edge of a career transition...

Here's the career advice that took me 10 years to learn: 1/ When people believe in you — believe them.

Was a friend eager to refer you for that job?

Did a colleague compliment you on a project you led?

Did someone reply to your newsletter to say they love your writing?

Keep a swipe file of these kindnesses. Let them fuel you.

Interesting content isn't good enough.

You need to prove why people should trust you.

5 ways to elevate your content by demonstrating credibility: 1/ Share your methodology

Did you survey 500 people in your industry?

Conduct 100 hours of research?

Walk readers through your process. Show them that you did the work for them.

Prove why they should trust you.

Examples: @wirecutter; @BuzzSumo

Millions of blog posts are published every day.

How do you stand out from the noise?

Try product-led content.

Here are 3 frameworks: 1/ Solve common problems.

• What is a problem your customer has?
• How do you solve it?
• How does your product fit in?

Readers should be able to solve the problem without using your product.

But it's better if they do.

Great for: Awareness

Examples: SparkToro; Synthesis

Employer health programs.

How to run them without being creepy or problematic: It's tough to get employees to join a health/wellness program.

And it's expensive:

• software
• tools or devices in bulk
• day-to-day program management

You have to put up $$$, and you want to make sure it's worth it.

So you offer an incentive...

Your homepage isn't just an opportunity for conversions.

It's for brand-building too.

5 tips to instantly improve your landing page: 1/ Address a pain point in your headline & sub-headline.

What's a problem your customers have?

Consider what's...

• Urgent
• Painful
• Highly specific

Then write something that directly speaks to that problem.

Examples: Loom; Earlybird; Forget the Funnel