Sahil Bloom Profile picture
Sep 15, 2021 14 tweets 5 min read Read on X
Guerrilla marketing is fascinating.

THREAD: 10 genius guerrilla marketing campaigns (to spark your marketing creativity):
The Blair Witch Project

Prior to its release, the movie's creators released credible-looking "missing" posters to stoke intrigue around the legend.

The Blair Witch Project had a total budget of less than $500,000 and ended up with almost $250 million in box office revenues.
The IHOP Rebrand

The famous pancake chain released a series of videos indicating they were changing their name to IHOB (International House of Burgers).

The ploy worked.

It drove millions of social media impressions and they sold 4x as many burgers in the weeks that followed.
GoldToe Gets Bullish

In the middle of New York Fashion Week, GoldToe underwear put a pair of its (size XXXL) underwear in an unlikely place to steal the spotlight for their 2010 line launch: on the Wall Street Bull.

The campaign went completely viral.

Very bullish.
King Kong’s Beach

In advance of the launch of a new King Kong theme park attraction, Santa Monica residents and tourists woke up one morning to find huge footprints (and a crushed vehicle) in the sand on Santa Monica Beach.

It went wild on social media, with millions of hits.
Fiji Water Photobombs

The Golden Globes are supposed to be about the celebrities on the red carpet—but in 2019, someone else stole the show.

"The Fiji Water Girl"

The woman handing out refreshing Fiji Water strategically photobombed photos and was an instant viral success.
Red Bull Gives You Wings

Red Bull's sponsorship of Felix Baumgartner's record-setting jump was far from cheap, with an estimated price tag of ~$30 million.

But with >45m views, hundreds of millions of impressions, and an estimated $500m in new sales, it was surely a success.
Bounty's Massive Messes

Bounty installed massive messes throughout NYC in a creative awareness campaign.

From an enormous, knocked-over coffee cup to a giant melted popsicle, Bounty's campaign took over social media and cut through all the marketing noise in their category.
The Dracula Billboard

As a promotion for its new Dracula show, BBC put up a billboard with an ingenious, creative twist.

Strategically-placed bloody stakes that transformed the billboard at night—revealing a shadow of Count Dracula himself.
Deadpool Tinder Account

Marvel is known for its marketing genius, and the efforts for the Deadpool launch in 2012 were no exception.

Some Tinder users found the masked character on their list of potential matches.

Swipe right? You were taken to a page to buy tickets.
The Taco Liberty Bell

On April 1, 1996, Taco Bell took out ads in 6 major newspapers to announce an acquisition: The Liberty Bell.

The prank cost Taco Bell $300K, but was estimated to have generated over $25 million in free publicity.

Sales spiked in the weeks that followed.
What is the greatest guerrilla marketing campaign of all time?

I’m going down the rabbit hole…

Join me: Follow along @SahilBloom as I explore my curiosity and share my learnings along the way.
It appears there is a lot of debate over whether all 10 of these qualify as guerrilla marketing — in any case, just enjoy them for whatever they are.
Also, don’t be this cat.

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Sahil Bloom

Sahil Bloom Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @SahilBloom

Mar 4
The 5 Types of Wealth was released one month ago...

I'm utterly blown away by the response:

We’ve crossed 100,000 readers. It was an instant NYT, USA Today, and Sunday Times Bestseller. It’s been a NYT Bestseller every week since release (something only 6% of bestsellers ever achieve).

More importantly, I've heard from readers ages 11 to 100. People from all walks of life. People from all around the world. Aligned around a common idea. A movement.

This movement is my life mission.

A movement to redefine success. To redefine what it means to live a wealthy life. To reject the default and live by design.

Join the movement...

Order now (big 30% sale!): amazon.com/Types-Wealth-T…

P.S. Email your receipt to sahil@sahilbloom.com and I'll send you the 50+ page companion workbook so that you can go deeper on the book's most important exercises.Image
This is a really beautiful review.

A minimalist gives in...

"Within 100 pages I had earmarked so many pages that it felt necessary for me to own my own copy!"

🤯 Image
I’ve gotten a lot of questions about the book and launch.

My perspective is simple:

Step 1: Create a product you’re proud of.

Step 2: Hustle like hell for distribution.

Most people forget Step 1 and aren’t willing to really do what’s necessary for Step 2.
Read 4 tweets
Feb 22
Let’s try something:

If you order a hardcover copy of my book TODAY and DM me the receipt, I’ll send you a personalized video with some topics from the book I think you’ll love.

Order here:

P.S. You’ll also get the 50+ page companion workbook and more. amazon.com/gp/product/059…Image
This crazy, unscalable idea was prompted by a dinner this week with my friend @MarcLore.

He once recorded 1,000+ videos with specific personal names to promote Jet in its early days.

Lesson: You have to do the things others won’t to achieve the outcomes you want. Image
Ok, I’m going to be making a lot of videos…

This may take a day or two. But I promise I’ll get to all of them!

Do things that don’t scale.

🫡🫡🫡
Read 8 tweets
Feb 18
Everyone needs to hear this… Image
For more ideas like this, order my bestselling new book, The 5 Types of Wealth.

Order here:

P.S. Email your receipt to sahil@sahilbloom.com and I'll send you a 50+ page companion workbook, digital community access, and a life planning workshop recording.amazon.com/Types-Wealth-T…
There is no such thing as the clear, linear path to success.

It's a fairy tale that doesn't exist.

The reality:

Long periods of stagnation, where the rewards will feel anything but certain.

Those who can continue to show up every single day will eventually find a way to win.
Read 4 tweets
Feb 13
I've been dreaming of this moment for years...

My book is officially an instant New York Times Bestseller! Image
The book is 30% off on Amazon (and buy one get one 50% off!).

Order here:

Email a copy of your receipt to sahil@sahilbloom.com and I'll send you a 50+ page companion workbook, access to a digital community, and a recording of the launch workshop.amazon.com/gp/product/059…
The best part: I got to share the special moment when I found out the news with my parents, who I flew around with me to enjoy the book tour.

This is what it’s all about.

If you’ve read the prologue, you’ll know why.

Time with the people you love is your most precious asset. Image
Read 6 tweets
Dec 28, 2024
I used to struggle to fall asleep every single night.

The 4-7-8 method fixed it for me:

- 4-second nose inhale
- 7-second hold
- 8-second mouth exhale
- Repeat 3-5x

It works by activating your parasympathetic nervous system, which is responsible for rest and recovery.

Next time you find yourself staring at the ceiling, mind racing, give it a shot.

Screenshot is from my book (in the Physical Wealth Guide section).

Order here: amazon.com/gp/product/059…Image
To be honest, I used to think breathwork was nonsense, but then I tried it, and completely changed my mind.

Kudos to @hubermanlab and others who created content on it that helped me understand the science.

My book shares three breathing practices that help promote a calm state.
Here's the piece in the Physical Wealth Guide that shares the three breathing protocols.

Important to remember that stress is good when managed appropriately.

You want to learn to "turn on" when you need to and then "turn off" when it's recovery time.

Breathwork helps. Image
Read 5 tweets
Dec 21, 2024
How to change your life in 30 days...

The Grow30 Challenge:

(a thread on how it works) Image
It's simple: 5 daily actions for 30 straight days. Image
1. 30 minutes of focus work Image
Read 13 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us!

:(