Interesting insights from ~$500,000 of @woodiesnft whitelist pre-sales as we gear up for public passports tomorrow at 9a PDT / 12p EST on WoodiesNFT.com 🧵
First thing that jumps out at me is that our community is global. The US, Canada, UK, Australia, Germany, France, Netherlands, India, Brazil, Malaysia, Spain, Indonesia, Singapore, Turkey, Austria, China, Mexico, Russia, Thailand, Italy, Philippines, Japan, Portugal....
Switzerland, New Zealand, Sweden, Czechia, Belgium, Hong Kong, Argentina, Poland, Colombia, Ireland, Ukraine, Denmark, United Arab Emirates, Norway, South Africa, Romania, Taiwan, Hungary, South Korea, Bulgaria, Croatia, Finland, Vietnam, Pakistan, Saudi Arabia, Serbia, Estonia..
Greece, Guatemala, Israel, Nigeria, Puerto Rico, Uruguay, Belarus, Brunei, Chile, Costa Rica, Cyprus, Egypt, Guam, Iran, Kenya, Latvia, Luxembourg, Morocco, Oman, Slovakia, Sri Lanka, Albania, Azerbaijan, Bahamas, Bahrain, Barbados, Cayman Islands, Cuba, French Polynesia...
Georgia, Kazakhstan, Lithuania, Malta, North Macedonia, Panama, Peru, Syria, Zambia, Zimbabwe.
I'm getting emotional typing all of these here as I think about how many people from different cultures from around the globe where @WoodiesNFT has resonated. ❤️
Top cities by traffic: New York, Los Angeles, Washington, London, Melbourne, Toronto, Sydney, Chicago, Berlin, Vancouver and Paris.
Of those who identified as male or female, here's the breakdown. Though female representation is 20%, they actually have higher engagement rates and times than their male counterparts.
As it pertains to their interests, our biggest cohort are Value Shoppers. Can I be so bold as to convey they see value in this franchise?🙏
#2: Technophiles, no surprise there (wgmi)
#3: Movie Lovers
#4: Music Lovers
#5: Travelers
#6: Shutterbugs
#7: Business Professionals
#8: Luxury Shoppers
#9: Frequenty Diners / Foodies
#10: Sports / Health & Fitness Buffs
Age
#1: 25-34
#2: 18-24
#3: 35-44
Technology | Operating System
#1: iOS
#2: Mac
#3: Windows
#4: Android
#5: Linux
2x as many users on Apple products than the rest of the population, and interesting that iOS (mobile) is 2x Mac (desktop), while Windows (desktop) is 2x Android (mobile).
But I was really surprised to see Chrome & Safari so far ahead of Firefox in 3rd
Not much of a surprise here, the world has gone mobile and that's no different in NFT land. More than half of users are on mobile. (@chriswallace we should probably fix that little whitespace gap on the homepage, sorry about that one my bad)
Let's nerd out now. Look at the rush of events the moment we opened whitelist sales. We still have 5 hours until whitelist redemption closes but I guess people did want to wait to get woodies 😏
I wanted to track specific behaviors so that I can determine where people might be having problems. And full transparency, there were a few - specifically with a few late additions to our whitelist MerkleTree roots causing an issue where proofs weren't matching up...
I was monitoring much of this in real-time, with the team operating almost NASA-like, issuing hot-fixes and regenerating new proofs on the fly (which live in our passport contract). Big shout out and gratitude to our Discord for their patience and answering root cause questions❤️
Back to the behavior data - it's fascinating.
25-34 year olds purchased 2x that of 18-24 & 35-44 year olds combined, though their total number of visits were roughly the same.
There's more insights for sure here, but this thread is getting long and I plan to unpack them after the public sale.
(Tomorrow, 12EST be there)
Finally. @Twitter. By far, is the place where people find us.
K, gotta get back to it. Finishing a new command center control for teammates to be able to help control the process as the public sale goes live.
Visit us at WoodiesNFT.com to see what we're up to, and I hope you'll get yo'self a woodie when you do 😏
☮️❤️🌳
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Can't wait for all the analytics to compile from the @WoodiesNFT public sale today. But holy cow, the system we built far exceeded my expectations 🧵
We were handling a lot of traffic at once, over 4k unique visitors simultaneously at the peak (snapshot from just after that)
Average response time from client request to server response was 83ms, serving 100 requests per second at the peak. Time to first byte on 3G was 0.8s! Total memory usage was 40MB constant.
Today is a big day in many respects - The @Ultra_DAO team just deployed our first contract to power the @WoodiesNFT universe, and for me, the culmination of many weeks of 3am goodnights and 7am good mornings. But, this is just the beginning. We're just getting warmed up.
I’d also like to give a big shout out and thank you to @HardhatHQ, @OpenZeppelin and all the other teams building the foundational frameworks for all of this.
Without these two, there is absolutely ZERO chance we could have pulled off what we did in a month. I just donmt see how this can be done without @HardhatHQ tests and deployment scripts / automation. No way.