Thread by @jason_kint

👋🏽 @nickclegg @andymstone, your BS blog post yesterday attacking GREAT journalism led to this newsletter gem going out to nearly every major marketer. Carolyn Everson would have advised you it would backfire with advertisers who trust WSJ but she is no longer there to protect. /1

I mean this is about as scorching as I’ve ever seen. “Thoroughly corrupt” and “rotten to the core” doesn’t seem like a good place for a brand to me. I mean @AdContrarian writes and I quote, “Dude, your company is a shit factory and you are a clown.” /2

Here is the full newsletter. Just take it from me, MPK may all read Stratechery and whatever else makes them feel ok but this newsletter gets read widely by CMOs and is a disaster coupled with WSJ headlines all week. Cover-ups always end up bad. /3
createsend.com/t/d-DCAA738102…

this is, of course, on top of the calls for criminal charges on cable TV yesterday. /4

https://twitter.com/jason_kint/status/1439362396968132610

Anyway, the whole fight back approach Mark and close advisors pushed for just wasn’t right for the moment. Especially against a series led by a journalist whose last major investigation contributed to Paul Manafort’s prison time. My two cents. Take it or leave it. /5

https://twitter.com/jason_kint/status/1439331429935198208

and apologies for the language in my feed. I try to avoid it and keep this PG here but sometimes a quote is a quote and the most accurate description of the situation. /6