Thread by @shreyans512

Celebs teaching courses? Celebs recording personalized videos? 2-minute video call with celebs?

These are bad ideas, right? Celebs don't have time for this kind of stuff. Plus, their fans won't pay for these things.

So why are Masterclass and Cameo so successful?🤔

A thread👇

Both of them are multi-billion dollar startups💰💰

Both of them have millions of dollars in revenue💸💸

Both of them have hundreds of celebrities on their platform💎

On Masterclass, celebs teach courses. Like Penn&Teller teach magic. Natalie Portman teaches acting. Dan Brown teaches writing.

On Cameo, you can pay celebs like Kevin O'Leary or Snoop Dogg a few hundred dollars, and they will record a personalized video message for you.

Cameo also launched a new feature last week: you can pay for a 2 minute call with your favourite celeb!

Now the big question: why are they so successful?

2 reasons👇👇

🕹 For celebs, this is an extra income stream. Plus, lots of celebs came on these 2 platforms during the pandemic to make some quick money.

🕹 Fans want a more "personalized connection" with their fav celebs. And fans will pay anything to get this "personalized connection".

With Masterclass, fans can learn from their fav celebs. And with Cameo, fans can get directly talk with their fav celebs.

That's why both these companies are so successful and grow even bigger in the future🚀🚀

Follow @shreyans512 for more insights like this🙌

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