This is a good message. It makes sense. It’s even relatively persuasive. Unless you have a different mental model. One that says the hospital’s job is to magically serve every individual whenever they need care, and you don’t actually have to know the details of how that happens.
https://twitter.com/maddowblog/status/1440859407479447552
If you have a different mental model that doesn’t include at least some understanding of hospital capacity, then this message may not mean anything to you. It’s not persuasive. It could go by and have no impact on your thinking at all.
Some people won’t update their mental model until they actually go the hospital and can’t get treated. That’s the only way it will become real to them. So there needs to be a different message that might also reach those people. We need lots of messages to reach lots of people.
This is a good example of why I’ve been talking about individualism. If you constantly tell people they only have to care about themselves, you can give them a mental model that says hospital capacity magically expands so they don’t have to care how sick other people are.
If we help people understand the ways in which we are connected, how our individual decisions feed into what we see around us, we will see people making different decisions. But there are many parties who are actively working against people gaining that collective understanding.
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