It makes me smile when a product manager tells me they need a full time researcher before they can do any research.
I look them in the eyes and say “you’re a full time user researcher.”
All PMs are user researchers.
Maybe not a good one.
However, they can become a better one.
I look them in the eyes and say “you’re a full time user researcher.”
All PMs are user researchers.
Maybe not a good one.
However, they can become a better one.
User research is what PMs do.
They identify what users and customers need. Why the product doesn’t do that yet. What needs to change to make the user’s life better.
It’s the most important part of their job.
They identify what users and customers need. Why the product doesn’t do that yet. What needs to change to make the user’s life better.
It’s the most important part of their job.
The great user research a PM has, the better their product will be. We’ve got 40 years of product management history to prove this.
It’s too bad the PM literature ignores this fact that user research is critical to great PM work.
It would make their jobs so much easier.
It’s too bad the PM literature ignores this fact that user research is critical to great PM work.
It would make their jobs so much easier.
Too many PMs spend so much time compensating because they don’t have a great, solid, research-informed understanding of their customers and users.
All that time would be better spent growing their understanding.
It would make their jobs so much easier.
All that time would be better spent growing their understanding.
It would make their jobs so much easier.
I love it when a PM says they need a researcher.
It’s because I can give them two incredibly valuable gifts.
The gift of knowledge and the gift of time.
It one of the most awesome parts of my job.
It’s because I can give them two incredibly valuable gifts.
The gift of knowledge and the gift of time.
It one of the most awesome parts of my job.
It’s true that research done poorly can hurt the product and it takes skill to do research well.
However, the PM is already making critical product decisions with the research they have, often of poor quality.
For many, from where they are today, the only direction is up.
However, the PM is already making critical product decisions with the research they have, often of poor quality.
For many, from where they are today, the only direction is up.
https://twitter.com/j3_ssc/status/1442026982489747460
PMs haven’t cornered the market on asking poorly-formed research questions. I’ve seen “trained” UX researchers do this too.
Research is a set of learned skills. PMs can learn them just like everyone else.
We have to see that possibility to open the gateway to better research.
Research is a set of learned skills. PMs can learn them just like everyone else.
We have to see that possibility to open the gateway to better research.
https://twitter.com/suckyux1/status/1442143501689425920
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