Thread by @SimonHoiberg

This week was interesting - cause I sold my very first info product 🤩

I made +$7,134.78

How?

Let's break down the strategy, the expenses, and the effort spent on this product 👇🧵

First, let's get a financial overview.

💳 Expenses

🔹 E-book creation:
- Book cover: $47,-
- Proofreading: $52,-

🔹 Marketing:
- Promoted post on IG: $182,-
- Paid ads: $100,-

💰 Revenue

🔸 Sales: $7,134.78,-
🔹 Stripe Fees + taxes: $272,-

💸 Net Profit: $6,482,-

Secondly, let's get an overview of the time spent.

📖 Writing the e-book:
16 hours.

🌍 Website + Stripe integration
10 hours.

📧 Creating email drips:
4 hours.

📣 Creating promotional content:
6 hours.

⏱️ Additional marketing efforts:
4 hours.

Total time spent:
40 hours.

As you may have noticed, I ended up spending more time on marketing and distribution than I did writing the actual e-book.

Why? 👇

This is partly because I followed @dvassallo's advice: "Pick a topic where the e-book writes itself".

And because every successful product launch requires a solid marketing effort.

❌ This is where most e-book authors I've seen get it wrong!

When you're done creating your e-book, you need to do more than just tweeting about it.

Make a sales strategy.

🔸 What are your acquisition channel(s)
🔸 How will you use it to generate sales?
🔸 How much do you expect to convert from each? (make reasonable assumptions).

Some strategies include creating initial hype around the product (doing a pre-launch), and some include re-targeting qualified leads.

But you need to plan, prepare and execute on this. It's not enough to just randomly tweet about the launch.

You need to consider how you'll present your offer.

For me, video always works the best.
That's why you always see a promo video from me when I launch something new 🚀

https://twitter.com/SimonHoiberg/status/1439852233563197440

For others, written posts do better.
Depends on you, and depends on your audience.

Another thing to consider is discounted offers.

Give people something that's hard to say no to.
Create urgency.

These considerations are important and determining for your success!

So, you're probably thinking: "Can I go ahead and do the same, and also make $7K in one week?"

Yes! You can 🔥

But as it usually is, things don't come as easy as they may seem.

There's some hidden information here 👇

I spent +1 year building a huge audience around JavaScript.

In fact, I've been sharing 4 JavaScript tips *every week* for the past year.

This helped me build up authority and trust.

My first e-book was free!

It resulted in +200 ⭐⭐⭐⭐⭐ reviews and +10,000 downloads!

Not only did this establish additional trust and authority - it also provided me with 10K emails to retarget with the second e-book 🚀

Thanks for the insight, @tom_hirst!

I spent 40 hours creating, marketing, and distributing an e-book that generated more than $7K worth of revenue in the first week.

It may sound impressive.
But when you count it all up, it's much, much more than 40 hours spent.

However - the authority, network, and community I've invested time in still remains.

And it keeps giving, as long as I keep giving 🧡
(Which I will!)

Start building an audience today 🔥
It is SUCH a valuable asset, regardless of where you're going and what you're gonna do.