There’s an entire category of software disruption that’s possible just by building user experiences that only became possible to deliver in the browser in the past few years. Amazing what was once too expensive performance-wise is now utterly trivial today.
We’re building Box Sign, a native esignature product in Box, and can get away with infinitely better and faster UX than what was possible if we had started 10 years ago due to browser improvements and faster computers.
We can now render nearly any content type directly in your browser (PDF, CAD, Office, video, photoshop, etc.), streamed to you faster than the original asset could be, and with the ability to annotate and interact with on almost any type of file.
And any experience can be turned real-time, interactive, collaborative, offline enabled, responsive, and dynamic. All because of browsers and related innovation over the past decade. 🙏
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Market sizes are often artificially constrained by legacy participants or architectures. When we started Box, most investors could only see how large other players had gotten, as a way of evaluating the market size. But what was missed was that the cloud changed everything.
1. The cloud made software delivery more efficient, 10Xing demand. No longer did you have to install, upgrade, patch, and integrate software and hardware. That decrease in complexity meant any SMB could use enterprise tools, and any enterprise could support more vendors.
2. The cloud made distribution more efficient. When a customer can try a new piece of software with a few clicks in a web browser or a mobile app install, and only pay for what they use (SaaS vs. perpetual licenses), they adopt much more and much faster.