Thread by @hrishiptweets

I run 4 newsletters with 6000+ subscribers.

It has helped in marketing my startup, and growing to $3mn+ revenue.

But when I started in 2018, I had 0 online presence.

I went from 0 to 1259 subscribers. In a week. Without writing a word of content.

Full story of how I did it 🧵

1/ Deciding what to write

I had been writing software for 6 years & building products for my own startup for 3 years. I thought people might be interested to read my take on how to build tech products.

As a first, I wrote down topics for 10-12 issues of this newsletter.

2/ Getting public validation

I had no validation if people would want to read my newsletter. I didn't want to end up writing 5-10k words & not having anyone to read it.

So I put up a public post announcing that I am starting a newsletter & a glimpse of what to expect.

3/ Choosing the platform

This was fairly straightforward. I wasn't very active on social media in 2018 & LinkedIn was the only place where I had connects. So it was the natural choice.

4/ Anatomy of the post - Hook

I chose Uber as an example since their engineering was being praised a lot then & the company was wildly popular.

My opening line was fairly simple & contained both my key words i.e. 'Uber' & 'Engineering'

5/ Anatomy of the post - Engagement

I asked people to show interest by commenting on the post, which in turn helped with the reach.

6/ Anatomy of the post - Showing what's next

To pique curiosity & also to show what to expect, I shared the exact topics I would be writing about in the upcoming issues.

7/ Distribution on other channels

The moment I got initial validation, I decided to put up the same post on Facebook groups too.

There was 0 additional effort & I got a bunch of additional subscribers.

I regularly share content around products, marketing & startups, so consider:
1) Retweeting the first tweet
2) Following me :)

https://twitter.com/hrishiptweets/status/1442711659433250816