Most startups fail because they build something nobody wants.

I've been there.

I use 4 MVP methods to launch successful products FAST!

Here's how it works: 1. The Zappos Way

When Nick Swinmurn had the idea for Zappos, he didn't have any inventory.

So, he created a website with pictures of shoes from local stores.

ChatGPT is revolutionizing SEO!

Let's take a deep dive on why ChatGPT is the new SEO superpower.

9 ways to make the most of ChatGPT for SEO 🧵 1/ Research keywords

ChatGPT is trained on data before 2021. So, it may not have accurate estimates on volume, difficulty etc.

But it can help you:
- brainstorm seed list of keywords
- find related keywords
- give a broad estimate on how difficult it is to rank on a keyword

Marketing lessons you won't find in any textbook!

21 principles on how you should THINK about marketing 🧵 1) Marketing starts right when you’ve figured out what problem your startup will solve.

Begin by talking about the problem, and possible solutions on:
1. Communities you’re part of
2. Social media
3. Newsletter

An SEO guide for developers:
• written in plain English
• with a "JavaScript blog" example

Let's dive into the basics! 🧵 1/ Marketing your JavaScript blog

Let’s say you’re a JavaScript developer and run an online blog where you write JS articles.

Your reader ⇒ Anyone who’s learning JavaScript OR practising it and has specific queries.

Goal ⇒ Increase the number of readers to your blog.

I've grown my startups from 0 to 1.5 million/month SEO traffic. All in-house.

Here's what I learned: 1/ SEO takes time to show results. So, be patient.

It takes at least 3-6 months to buildd a decent domain authority and the same amount of time to see your first blog ranking in top 10.

So, keep that timeline in mind when expecting results.

(contd.)

Marketing can MAKE or BREAK your startup!

Over 5 years of bootstrapping my startup, I picked up 21 principles that show how you should THINK about marketing.

Today, I am sharing it with you 🧵 In the thread below, I cover my experience across these marketing topics:
1) Product or startup launches
2) SEO
3) Social Media
4) Newsletters
5) Community

Meanwhile, if you'd like to check my startup:
flexiple.com

SEO is one of the MOST reliable marketing channels!

We scaled our startups to 1.5M visits/month, and it continues to drive our revenue.

But to crack SEO, you first need the RIGHT MINDSET.

Over 5 years, I've accumulated 11 key learnings that will help you buildd this mindset 🧵 1/ SEO takes time to show results. So, be patient.

It takes at least 3-6 months to buildd a decent domain authority and the same amount of time to see your first blog ranking in top 10.

So, keep that timeline in mind when expecting results.

(contd.)

If you want to be good at marketing your startup, you have to be great at writing.

I absolutely disliked writing. But now, I write regularly across newsletters, blogs & social media.

Here's how you can overcome the fear of writing & publish consistently 🧵 Structure:
0/ My 5-stage Process
1/ Reading
2/ Documenting
3/ Writing
4/ Editing
5/ Publishing

Thread continues below.

Meanwhile, if you'd like to check my startup:
flexiple.com

Our startups get 1.5M monthly SEO traffic!

We write quality content & do amazing optimisations. But that's not it.

We also have a solid marketing strategy for link building.

Today I am sharing 5 frameworks we use for internal linking 🧵 Before you jump into the thread, check out the FREE course I've created.

Teaches you like you were a 5-year old. Yup, it's that simple :)

Subscribe below to get it on 4th April:
buildd.co/courses/startu…

Canva, Adobe, Zapier have all mastered SEO & scaled to millions of monthly visitors!

I created 7 such case studies so you can implement the learnings to grow your startup with SEO 🚀

Includes our own case study of scaling to 1M+/mo :)

A masterclass in SEO 🧵` 1/ Canva's SEO strategy that powers 70M+ traffic

No startup does SEO like Canva!

They get 73M monthly traffic & have 13M backlinks.

buildd.co/marketing/canv…

In the initial days of our startup, I had no clue about SEO.

5 years later, SEO is a crucial part of our marketing strategy.

I've built a robust 33-step SEO checklist based on my learnings.

Today, I am sharing it with you 🧵 33-step checklist over 6 categories:
1) Setting up (1-6)
2) Keyword research (7-14)
3) Content creation (15-18)
4) Publishing (19-23)
5) Technical details (24-29)
6) Link building (30-33)

Meanwhile, if you'd like to check out my startup:
flexiple.com

I have been writing newsletters for 3 years now.

They have been key to my startup's marketing & revenue growth.

Based on 3 years of learnings, here are 15 useful & non-obvious tips on how to run & market your newsletter. 🧵 1/ Define a clear goal for your newsletter - what value will your subscribers get?

Examples:

• Insightful content to make you better at remote work. One original article every Wednesday.

• Maker Mind is your weekly dose of mindful productivity.

My startups get 1 million+/month organic traffic.

SEO is key to our marketing strategy, and I recommend the same for others.

But I always get asked, "SEO tools are expensive, are there low-cost options?"

So I'm sharing my list of 25 FREE SEO tools, curated over last 4 years 🧵 25 tools over 5 categories:
1) Keyword Ideas
2) Keyword Research
3) Writing
4) On-page SEO
5) Tracking

Structure:
1) Use for
2) How to use
3) Website

Meanwhile, if you'd like to check out my startup
flexiple.com

Marketing is key to your product's success. However, you must always aim to build a great product.

I've been writing software & building products for 10+ years. For past 5 years, I've done it for my own startup, growing to $3million+ revenue.

Here are my top 27 product tips 🧵 27 tips split across 4 sections:
1) Product Mindset (1-6)
2) Product Building (7-16)
3) Competition (17-19)
4) Product Management (20-27)

Meanwhile, if you'd like to check out my startup:
flexiple.com

I've done a 2-year MBA from the top business school in India. But I've learnt 10x about marketing while growing my startup to $3 million+ revenue in 4 years.

I regularly share my learnings & experiences in marketing my startup.

Here's a list of my top 13 marketing threads 🧵 Topics covered over 13 threads:
• Launching your Startup
• Building an Audience
• Marketing Lessons
• Online Channels
• $0 Marketing
• Newsletters
• SEO

Bookmark. Grab a coffee. Get reading!

Meanwhile, if you'd like to check my startup:
flexiple.com

I run 4 newsletters with 6000+ subscribers.

It has helped in marketing my startup, and growing to $3mn+ revenue.

But when I started in 2018, I had 0 online presence.

I went from 0 to 1259 subscribers. In a week. Without writing a word of content.

Full story of how I did it 🧵 1/ Deciding what to write

I had been writing software for 6 years & building products for my own startup for 3 years. I thought people might be interested to read my take on how to build tech products.

As a first, I wrote down topics for 10-12 issues of this newsletter.

My startup has grown from 0 to $3 million+ revenue without spending $$ on paid ads.

I have done $0 or low budget marketing, using online channels effectively to market my products.

Here's a list of 10 such channels. A mega thread on my learnings over 4 years 🧵 10 channels over next 23 tweets:
1. Newsletter
2. SEO Blog
3. Guest Blog
4. Twitter
5. LinkedIn
6. Product Hunt
7. Hacker News
8. Reddit
9. Communities
10. Social Groups

Bookmark, grab a coffee & get reading!

Meanwhile, if you'd like to check my startup
flexiple.com

Email newsletters are evergreen.

I write & manage 4 newsletters with 6000+ subscribers. They have been a critical element of my startup's marketing & revenue growth.

Here's everything you need to know about running a newsletter and how to build an effective strategy 🧵 This framework is divided into X sections:
1) Why newsletters (1-2)
2) Define goals & theme (3-4)
3) Writing & tracking (5-6)
4) Distribution (7-12)

Meanwhile, if you'd like to check out my startup 👇

flexiple.com

My startups get 750K/month organic traffic and SEO has been a major reason for our growth to $3 million+ revenue.

I honestly can't imagine a startup marketing plan that doesn't have SEO focus.

So here's my 30-step SEO strategy for startups based on 4 years of learnings 🧵 This framework has 6 sections:
1) The Right Mindset (1-5)
2) Correct Setup (6-10)
3) Website Authority (11-14)
4) Keyword Research (15-22)
5) Content Creation (23-26)
6) Optimisations (27-30)

Let's dive in!

Meanwhile, if you'd like to check my startup 👇
flexiple.com

Our Startup, Flexiple, is now a $2 million+ business and in our early years, Google sheets was our MVP.

We generated $100,000 revenue and got great validation just using sheets!

Here are 8 things to keep in mind while you build your startup's MVP 🧵 MVPs don't need to be products.

A landing page, email newsletter, demo video — all qualify as startup MVPs.

(1/8)

Consistency is so underrated.

Most startup or marketing initiatives fail due to lack of consistent behaviour or routines, despite the best of intentions.

A short personal story 👇 In 2018, we realised that we needed to put serious effort on content creation & publish tech blogs.

My natural instinct was to say, 'Let me start by writing tech blogs myself. I know tech & I can write, so this shouldn't be so tough'.