First of all, no shade to Cawood or the marketing manager at Zippia who wrote up this content, because as a marketing piece, it’s successful! zippia.com/advice/states-…
Cawood's viral post cited the source, and in the marketing world, perfect content is the enemy of good content.
The consequences for being wrong are low; it’s not covid data. But the flaws in methodology show why scientific research needs peer review (and why ANY news about a study that hasn’t been peer reviewed should give you pause).
🚩 #1: Undefined terms
This map is pretty. But look closely and there aren’t any numbers on our key. What does “most” mean? Players? Games? Hours? Is it just Dungeons and Dragons, or is it all tabletop RPGs?
The first line of the piece says “there are an estimated 13.7 million D&D players” without a citation
If I fire up Microsoft Edge and Bing “number of D&D players,” the top result is a 2yr-old article of napkin math based on 2018 data from Roll20
(yes Google's #1 result matches)
Meanwhile in 2018, @NathanBStewart estimated 12 to 15 million Dungeons & Dragons players in North America alone, and a 2019 infographic cited "40 million fans around the world." I trust his estimate a little more, even if "fan" is an unclear term. seattletimes.com/life/lifestyle…
🚩 #2: Methodology
Okay, lots here. “very comfortable” using 1yr of “search volume as a proxy for users.” Proxies are OK with appropriate controls, but this one isn't. And wait, what’s this?
“The 15 most common DND classes." Hmm. We’ll get back to that. First, Google Trends.
a-HA. Google Trends finally defines that ambiguous "Most" for us: it's a PERCENTAGE, not a count. So we’re seeing the states where the greatest percentage of searches are about D&D.
Not the states with the most searches about D&D.
That's why this piece says Utah, Idaho, Alaska, and Montana are D&D hotspots, and Texas and California are tabletop wastelands.
New York City has over 8 million people with competing searches. That’s why NY is dead last. The percentage of searches about D&D is smallest there.
🚩 #3: Contradictory data
The election haruspices at 538 crunched D&D Beyond data back in 2017. Top ten combos: 1. Human fighter (bo-RING) 2. Elf ranger (hi Legolas)
3 – 8. yet more humans and elves 9. Dwarf cleric 10. Tiefling warlock
Yet Zippia's piece also uses Google Trends data to guess each state's favorite class:
· Monk: favorite in 20 states
· Druid: 9 states
· Ranger: 9 states
· Paladin: 3 states
· Artificer, barbarian, bard, cleric, fighter, rogue, wizard: 1 state each
· No state likes sorcerer 😢
This brings me to 🚩 #4: expert opinion
Have an expert gut-check your data. The piece mentioned "the top 15 classes." Even accounting D&D Beyond's 12 base classes, artificer, and @MatthewMercer’s Blood Hunter, what's the 15th class in our data?
Monk and ranger aren’t exactly beloved by the community. So we know we should double-check the data and our assumptions about it.
Could it be that more people search monk, druid, and ranger because those classes’ mechanics are more complex and less understood?
NOW LET’S GET POLITICAL.
You might be going “wow, is percentage a flawed measurement? We’re putting our finger on the scales to favor sparsely-populated states like Utah, Idaho, and Montana.”
Yeah. This same problem exists with the STRENGTH OF YOUR VOTE.
When Vox’s @imilhiser looked at 2020 census data, he found California has 68× more people than Wyoming. Yet both contribute 2 senators to the US Congress.
He also found that in the Senate, Democrats represent 41.5 million more people than Republicans. vox.com/2020/11/6/2155…
It's a percentage problem.
California's senators represent 18.6 million people each, while Wyoming's senators represent only 284,000 people each.
And I lived in DC for 10 years, their 700k residents have 0 senators representing them. Zippia left DC off completely!
DC elects a "shadow delegation" (yes it's really called that) of senators and representatives whose hypothetical votes count the moment #DCStatehood happens
In conclusion, 1) learn how to read data to become a better, more informed citizen
2) the Electoral College allots power disproportionately
2) if you're a group of Mormons playing a kung fu campaign, start live streaming.
This thread took off but I made some small oopsies. It’s @imillhiser with a double-L, and my conclusion goes 1, 2, 2. “Write drunk; edit sober.”
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I don't begrudge Roll20 for making me buy again. They deserve a share for supporting 5e games in their product.
But if I pay for a subscription to a hypothetical WotC VTT and it doesn't let me validate my physical purchase for a free digital copy, that's a big pain point.
I've already spent $100 on two copies of Xanathar's Guide. I'm not buying it a third time.
After 8 years, 3,300 hours, and tons of laughter and memories, I like Roll20's ecosystem. If I switch, I "lose" the purchases I've already made. Switching would HURT.
I am losing my mind over a @Cornell chemistry professor and former department chair with 69k followers advocating for a livestock de-worming drug as a Covid-19 treatment. The FDA released a statement saying don’t take this
A thread full of anti-science quotes of his 🧵
Do not take ivermectin. It is not an antiviral. Animal ivermectin is not the same as human ivermectin. fda.gov/consumers/cons…
Pharmacies have restricted sales of ivermectin because they don’t want to be held legally liable for off-label use of a medicine.
David’s out here retweeting Steve Bannon’s conspiracy that restricting treatments is a way for Big Pharma to sell more vaccines.
PSA: People who are smart at one thing mistakenly believe that they’re smart at everything.
Dave’s bio says “Prof of Organic Chemistry @Cornell. Libertarian.” His feed’s full of anti-vax rhetoric but it’s clear he doesn’t understand social media or propaganda. A thread 🧵
Dave’s sharing without verifying. @EM_RESUS's post is real, but when I searched for the copycats… I only saw people talking about this screenshot. Two possible explanations:
1) Twitter’s doing good moderating and taking them down 2) this screenshot is fake
Either way, Dave’s implication of conspiracy is disproven. So why might bots copy this?
Sam’s post is credible, concise, timely, emotional. Importantly, “I just left the ER” suggests credibility without vettable credentials. Is the speaker a nurse? Doctor? Patient?
If you were celebrating @StormyDaniels for clowning on Trump, I hope you’re as supportive of the content creators that OnlyFans are kicking out.
They’re the OnlyReason CEO Tim Stokely can claim a $1B valuation as it goes looking for new sugar dadd—er, investors.
Thread. 🧵
At least OnlyFans turns a profit! They took a 20% cut of $2 billion in sales last year. That’s more than Uber can say. Uber has to use a dodgy accounting to pretend to be profitable. bloomberg.com/news/articles/…
Sequel time! So you want to clean up your privacy online. Here's how.
Each choice is a tradeoff between privacy and convenience, and the tarnish of capitalism is everywhere. (Speaking of, still waiting on my @Sensodyne_US sponsorship.)
P.S. this is my mom. She's a nurse. 💖🧵
I am a “content designer” (a gag-me industry term that just means writer). I read voraciously on others’ data privacy reporting and I write to make things easy to understand. So I won’t be getting too technical.
First, backstory: cookies. When your device talks to any website, it downloads a tiny file, like the saved file in a video game so it can remember where you left off. Some are useful—”remember I’m logged in”—others just track you for ads.