Finding yourself having to often say no—to your manager, your CEO, your team? Worried about becoming the "no" person?

In this week's post, I share five techniques for saying no effectively. Summary in thread below 🧵
lennysnewsletter.com/p/saying-no
1/ First of all, as a leader on the team (and company), it’s actually OK to be the “no” person. It’s literally your job to create focus and stability for your team and company. I bet your leader (mostly) appreciates you for it, even if it doesn’t feel good.
2/ Still, there’s certainly a skill to saying no, especially when you have to do it often.

Whenever I reflect on a question like this, I flip the script and imagine I’m the other person. As a manager, how would I want my report to deal with my many brilliant ideas I suggest?
3/ Me, I’d want them to:

° Truly listen
° Assume I know what I’m talking about
° Come at it with an attitude of “How could we do this, if we wanted to?” vs. shutting it down
° Be direct and honest about where they see gaps
° Be open-minded to big, radical, scary ideas
4/ Basically, to treat me like an adult.

At the same time, your team has limited resources, and you have limited brain capacity to evaluate every idea. So you’ll be saying no often. It’s important to get good at it.
5/ My advice to you for saying no effectively is to follow this three-step process:

Step 1: Listen, ask questions
Step 2: Form your own point of view
Step 3: Respond constructively
6/ I'll skip over steps 1 and 2 in this thread and jump straight to step 3.

Here are five phrases you can use to say no, effectively.
7/ Option 1: “Yes, but here’s what’ll need to change. Should we move forward?”

Go this route if (1) you actually believe this idea should happen immediately or (2) more to our point, you don’t love the idea and instead want to communicate how painful it’ll be to make it happen.
8/ Option 2: “Yes, but not right now because we should stay focused on X because of XYZ. Do you agree?”

Go this route if you like the idea but it's not worth disrupting work in-flight. The key is to remind your manager of *why* your team is focused on something else right now.
9/ Option 3: “No, but how about we do XYZ instead, which achieves a similar outcome?”

Your manager may have identified a big opportunity but may not have nailed the best way to tackle it. Look for a simpler and even more impactful solution to the opportunity your manager found.
10/ Option 4: “No, but there’s something there. Let’s explore it further. Here’s what I suggest as a next step…”

Use this path sparingly, because it’s the easy way out. Many ideas will be worth exploring, but you have limited time to explore every interesting idea.
11/ Option 5: “No, because it’s a bad idea for reasons XYZ. Do you agree?”

Finally, there are ideas that are just plain bad. They should never be done, and it’s your job to cut them off quickly.
12/ For much more detail on how to execute each of these paths, don't miss the full post lennysnewsletter.com/p/saying-no

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More from @lennysan

27 Sep
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👇 Read on 👇
1/ Negotiation starts earlier than you think

Every recruiter worth their salt will ask about your salary expectations when you first start interviewing. Do not — I repeat, do not — give them a number.

What to do instead: Ask for the range they’re budgeted for the role.
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lennysnewsletter.com/p/getting-more…
1/ Learn the basics

Start by learning the basic terms, technologies, and concepts involved in building product. Investing a few hours here will immediately level up your game.

Here's a lesson plan (links in the full post):
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Leverage the gift right under your nose: the engineers you work with! Guess what, they are experts at the very thing you want to learn. How convenient. And in my experience, most engineers love nothing more than explaining their craft to curious people.
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Based on lessons from @Instacart @OpenTable @Snackpass_ @Caviar @Grubhub and @Peerspace

Read on 👇
1/ How long does it normally take to expand from a single market to a second market?

On average, 8 to 12 months. A few marketplaces, like Caviar and OpenTable, launched their second and third markets at essentially the same time, while Grubhub took three years.
2/ When should you expand to a second (and third) market?

As soon as your first market starts to work.

Expand too early and risk both markets failing. Expand too late and you give your competition a chance to race ahead.
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As a small token of appreciation to my newsletter Slack community (now over 5k strong!), I've created crypto-punk-inspired NFTs of the 40 most helpful and active members from over the past year. Cause why not! Check them out in all of their glory
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For much more, including five takeaways and a bunch of insights from people smarter than I, check out this week's post lennysnewsletter.com/p/gtm-motions
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