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29 Sep, 9 tweets, 5 min read
CEO of @patagonia Ryan Gellert, 49, took reins of the company one year ago.

In an interview with @thisisinsider, Gellert talks about the company’s efforts to fight the climate crisis. ⬇️

businessinsider.com/patagonia-ceo-…
Founded nearly 50 years ago, Patagonia is well known for its commitment to sustainability.

It's also known for its price point. The company is sometimes referred to as “Pata-Gucci.”

businessinsider.com/patagonia-ceo-…
Over the years, Patagonia has pioneered ecological innovations to reduce its carbon footprint; taken activist political stances, even at the expense of its bottom line, and given $145 million to environmental causes.

businessinsider.com/patagonia-ceo-… Graphic featuring a photo o...
Patagonia consistently ranks as one of the most admired brands in America. The company, which has 38 stores and 200 employees, does not disclose its financials — though @Forbes estimates its annual revenue at $800 million.

businessinsider.com/patagonia-ceo-…
The company recently announced it was ending its long tradition of adding corporate logos to its clothing, which some saw as a move to change that image.

But Gellert dismisses that. “We want our products to avoid landfill,” he said.

businessinsider.com/patagonia-ceo-…
Here’s a look at @thisisinisder’s interview with Gellert.

Note: This interview has been condensed and edited.

❓What will it take to solve the monumental challenges we’re facing?

businessinsider.com/patagonia-ceo-… Text graphic that reads, &q...
❓Do you think that’s changing?

businessinsider.com/patagonia-ceo-… Text graphic that reads, &q...
❓Do you consider yourself a left-leaning CEO?

businessinsider.com/patagonia-ceo-… Text graphic that reads, &q...
To read the full interview with Ryan Gellert, subscribe to @thisisinsider. ⬇️

businessinsider.com/patagonia-ceo-…

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