Ok, whew.
Here is a thread paraphrasing the new E-A-T-related updates from Google at #SearchOn
- Providing relevant and credible information is Google's responsibility
- People turn to Google to find info they can trust
- Misinformation is a growing problem
Here is a thread paraphrasing the new E-A-T-related updates from Google at #SearchOn
- Providing relevant and credible information is Google's responsibility
- People turn to Google to find info they can trust
- Misinformation is a growing problem
- Google's algorithms are designed to reward high-quality content, but for *critical topics* (YMYL), Google elevates authoritativeness to make sure users can find content they can trust.
- Users don't just want quick facts, they want to really understand the information
- Users don't just want quick facts, they want to really understand the information
- Google is continuing to invest in *information literacy features* based on research and best practices from experts (!!!)
- Google's new feature, "About This Source" has been used 400 million times since launch...
- Google's new feature, "About This Source" has been used 400 million times since launch...
- Google will be expanding "About This Source" to include more information about the brand, including *what the site says about itself,* *what others say about the brand,* and any information that Google feels is missing (!!!)
#SearchOn
#SearchOn
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