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Google SearchLiaison Profile picture
@searchliaison
Sep 29, 2021 • 10 tweets • 6 min read • Read on X
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Here’s a recap of the many ways we are making @Google Search more helpful and useful, as shared today at #SearchOn 2021. If you missed it, the recording is here: searchon.withgoogle.com and our blog post is here: blog.google/products/searc…
Using our AI system known as MUM – short for Multitask Unified Mode – we’ll make it possible in the coming months to combine words and images using Google Lens to better find what you’re looking for, such as [socks with this pattern]. Learn more:
blog.google/products/searc…
Also using MUM, in the coming weeks, we are launching a feature that identifies related topics in a video, even if those aren’t explicitly mentioned. Learn more:
blog.google/products/searc…
“Things to know” is a new feature launching in coming months allowing you to explore topics by seeing related subtopics. For example, acrylic painting shows subtopic of “Using household items” & selecting that connects you to helpful content on the web:
blog.google/products/searc…
“Refine this search” and “Broaden this search” are new features also launching in the coming months and are ways to effectively allow you to refine or broaden a search. Think of it as pinch-or-zoom for your query. Learn more:
blog.google/products/searc…
Also in the coming weeks, our “About The Result” panel will further aid information literacy by showing more information to what we already display, such as how a site describes itself and content about a site from across the web. Learn more: blog.google/products/searc…
Available now in the US, Search has a new look for topics where people are looking for visual inspiration, such as “Halloween decorating ideas” or “puddle pouring ideas." Learn more:
blog.google/products/searc…
Is that product in stock at your local store? People often want to know, and beginning today, we’re making it even easier to discover using an “in stock” filter for stores near you. Learn more: blog.google/products/shopp…
For shopping queries, Google Lens will make it easier to instantly shop what you see on a page from the Google app on iOS and from Google Chrome, coming soon. Learn more: blog.google/products/shopp…
Our “Shopping Graph” database of more than 24 billion listings is also powering a more browseable shopping experience in Google Search, beginning today. Learn more: blog.google/products/shopp…

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More from @searchliaison

Google SearchLiaison Profile picture
Nov 16, 2023
Last week, I gave a presentation about Google Search results not being perfect, how we update to improve those results, and how our guidance to creators needs to improve. In this thread, I’ll share my slides and commentary for those who weren’t able to attend my talk…
Google’s results aren’t perfect. We do make mistakes. We don’t always get it right. We’ll never get everything right. But what we can do is keep working to show the most helpful content that we can. More here: blog.google/products/searc…

Google is not perfect We make mistakes We don’t always get it right
Google will never get everything right But we’ll keep working to show the most helpful content we can
Our helpful content system is an example of improving Google Search:
It launched last year with the goal to ensure people see more original, helpful content created for people. In Sept, we improved the system. That sparked some creator questions & concerns developers.google.com/search/docs/ap…
Helpful content system (and guidance) rolled out last year But impact (and questions/concerns) spiked after latest Sept. update…
Read 24 tweets
Google SearchLiaison Profile picture
Jan 12, 2023
@blairmacgregor @JohnMu As said before when asked about AI, content created primarily for search engine rankings, however it is done, is against our guidance. If content is helpful & created for people first, that's not an issue.


wired.com/story/ai-gener…
developers.google.com/search/docs/es… ImageImageImage
@blairmacgregor @JohnMu Our guidance about creating helpful, people-first content is here:
developers.google.com/search/docs/fu…

That's key to being successful with our helpful content system -- and if it's not helpful content, the system catches that. More here:
developers.google.com/search/updates…
@blairmacgregor @JohnMu Our spam policies also address spammy automatically-generated content, where we will take action if content is "generated through automated processes without regard for quality or user experience" developers.google.com/search/docs/es… Image
Read 4 tweets
Google SearchLiaison Profile picture
Sep 28, 2022
Today at Search On, we discussed how Google is advancing visual search to be far more natural than ever before, and we're how helping people navigate information more intuitively. Here's a closer look at some of what we shared....
blog.google/products/searc…
Multisearch with Google Lens in the Google app lets you use a picture and add text to it to find relevant results for previously unaskable questions. It’s now available in English globally & coming to over 70 languages in the next few months. blog.google/products/searc…
“Multisearch near me” is coming to the US in English this fall. This is where multisearch works for “near me” queries. Use a picture of your favorite food dish or product you’re interested in, add “near me” and find local providers. blog.google/products/searc…
Read 7 tweets
Google SearchLiaison Profile picture
Sep 28, 2022
Today, Google Search announced new features & tools to transform your shopping search experience. First up, in the US, use “shop” ahead of whatever item you’re interested in & you'll get a visual feed of products, research tools & nearby inventory: blog.google/products/shopp…
"Shop the look" is coming this fall on Google Search in the US. Say you’re looking for a new fall wardrobe staple, like a bomber jacket. The tool will show you images of jackets & complementary pieces, plus options for where to buy them: blog.google/products/shopp…
Trending products is a new feature coming to Google Search in the US this fall to show you products that are popular right now within a category — helping you discover the latest models, styles and brands. blog.google/products/shopp…
Read 7 tweets
Google SearchLiaison Profile picture
Sep 28, 2022
Today, we're rolling out the “Results about you” tool for Google Search, making it easy to request the removal of search results that lead to content with personally identifying information, such as your personal phone number, home address or email address…
The tool is available from the Google app and the web beginning today, in the US for English to start (we’re looking to expand the tool globally in the future). Click the three dots next to any result to open the “About this results” panel, then use the “Remove result” option...
The tool also makes it easier to find info about requesting removals for other types of personal information, such as the sharing of non-consensual explicit images, content on sites with exploitive removal practices and more as explained here: support.google.com/websearch/trou…
Read 5 tweets
Google SearchLiaison Profile picture
Aug 11, 2022
Google's "About this result" feature will soon show how widely a source is circulated, reviews about a source, whether a company is owned by another, or even if our systems can’t find much info about a source, helpful context in evaluating information: blog.google/products/searc…
Since launching last year, "About this result" has been used more than 2.4 billion times. It's now launched to the Google App & later this year goes beyond English to support Portuguese, French, Italian, German, Dutch, Spanish, Japanese & Indonesian: blog.google/products/searc…
Callouts that sometimes highlight facts in featured snippets have been improved by using our AI-system called MUM. It now understands consensus, when multiple high-quality sources agree on the same fact. blog.google/products/searc…
Read 5 tweets

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