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Official tweets from Google's public liaison of search, @dannysullivan, sharing insights on how Google search works.
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Aug 11 5 tweets 3 min read
Google's "About this result" feature will soon show how widely a source is circulated, reviews about a source, whether a company is owned by another, or even if our systems can’t find much info about a source, helpful context in evaluating information: blog.google/products/searc… Since launching last year, "About this result" has been used more than 2.4 billion times. It's now launched to the Google App & later this year goes beyond English to support Portuguese, French, Italian, German, Dutch, Spanish, Japanese & Indonesian: blog.google/products/searc…
Sep 29, 2021 10 tweets 6 min read
Here’s a recap of the many ways we are making @Google Search more helpful and useful, as shared today at #SearchOn 2021. If you missed it, the recording is here: searchon.withgoogle.com and our blog post is here: blog.google/products/searc… Using our AI system known as MUM – short for Multitask Unified Mode – we’ll make it possible in the coming months to combine words and images using Google Lens to better find what you’re looking for, such as [socks with this pattern]. Learn more:
blog.google/products/searc…
Feb 11, 2021 4 tweets 2 min read
Have you ever searched for something in Google Images and sometimes found the results dominated by the same image? To help, we made an improvement to Image Search to reduce duplicate images, so that we can display others that are relevant yet visually distinct.... There are also times when a query can relate to different things. For example, [jaguar] could mean either the animal or the car. Sometimes, one meaning can dominate image results. Our improvement works to show images for alternative meanings, when that seems helpful....
Oct 20, 2020 6 tweets 2 min read
Last week, we shared about how we will soon identify individual passages of a web page to better understand how relevant a page is to a search. This will be a global change improving 7% of queries:
blog.google/products/searc…

In this thread, more about how it works…. Image Typically, we evaluate all content on a web page to determine if it is relevant to a query. But sometimes web pages can be very long, or on multiple topics, which might dilute how parts of a page are relevant for particular queries….
Oct 1, 2020 6 tweets 1 min read
We are currently working to resolve two separate indexing issues that have impacted some URLs. One is with mobile-indexing. The other is with canonicalization, how we detect and handle duplicate content. In either case, pages might not be indexed.... If a previously indexed page has gone, it might be the mobile-indexing issue, where we’re failing to select any page at all to index. If the canonical issue is involved, URL Inspector may show the URL as a duplicate & the Google-selected canonical will be different from it….
Sep 25, 2020 5 tweets 2 min read
It was noticed today hateful memes appear in image results for “jewish baby strollers.” We apologize. These don’t reflect our opinions. We try to show content matching all key terms searched for, as people normally want. But for “data voids” like this, it can be problematic... For “baby strollers”, there’s lots of helpful content. For this, there’s not. That’s not surprising. It’s not likely a topic normally searched for, nor an actual product that’s marketed. There’s a “void” of good content to surface that matches what was asked for…
Aug 14, 2020 7 tweets 2 min read
When searching on Google, by default we automatically also search for any synonyms & related words to what was entered, as this is often helpful. Yesterday, our systems that do this raised concerns we were intentionally making some ideological statement. This was not the case…. If Google only returned documents that contained the exact words entered in a search, we would miss displaying relevant content. For example, “change” as used by a searcher might fail to match documents that talk about “replace” or “exchange” or “adjust” as written by a creator… Image
Jun 14, 2020 13 tweets 4 min read
We’re aware an image for Sir Winston Churchill is missing from his Knowledge Graph entry on Google. We apologise for any concern. This was not purposeful & will be resolved. Images in such panels are automatically created & updated. During an update, they can briefly disappear…. If a Knowledge Graph image is missing due to an update, the subject will be named but lack an image in anything automatically generated from the Knowledge Graph. This is why Churchill’s image (but not his name) is missing from some lists. It is temporary & will be resolved….
May 4, 2020 6 tweets 2 min read
Google Search has never seen as many searches for a single topic continue over a sustained period as is happening now with COVID-19. Many searches are for news about what’s happening in local areas, such as sheltering updates or the latest on testing. Here’s how we’re helping…. What is local news content? It can be material produced by publishers like local newspapers, that we understand specifically serve particular cities or regions. It can also be content we identify as relevant to a particular area, even if written by those outside the area....
Apr 6, 2020 11 tweets 4 min read
Over the past few weeks, a number of resources have been made available from Google Search for sites & organizations dealing with COVID-19 / coronavirus responses. Here’s a recap ranging from implementing temporary hours to special announcements to posting virtual events & more… Business hours & temporary closures -
Review the guidance from @GoogleMyBiz on how to change your business hours or indicate temporary closures or how to create COVID-19 / coronavirus posts:
support.google.com/business/answe…
Jan 30, 2020 5 tweets 2 min read
Today we launched an SOS Alert for searches at Google related to the 2019 Novel Coronavirus. We do these regularly for crisis events around the world where public safety might be at risk . Here’s a refresher on what you’ll find.... Image You know an alert is active because of the SOS Alert header that appears at the top of the page. You can use the sharing icon on the right-side of the header to generate a link to share the Google search page with the special alert information with others.... Image
Jan 23, 2020 7 tweets 2 min read
If a web page listing is elevated into the featured snippet position, we no longer repeat it in the first page of results. This declutters the results & helps users locate relevant information more easily. Featured snippets count as one of the ten web page listings we show.... This change launched yesterday for 100% of our search results globally. There’s no change to the overall set of web results we are showing. There are still ten unique listings, as before. Deduplicating simply means we’re no longer showing any of those unique listings twice....
Jan 16, 2020 7 tweets 3 min read
Yesterday, a concern was raised that calorie information was required for recipes to be included in or to rank well for Google Search. This is not the case. Moreover, structured data like this has no impact on ranking in web search. This thread has more we hope eases concerns... Content owners can provide structured data as an *optional* way to enhance their web page listings. It has no impact on ranking. Using it may simply help pages that already rank well appear more attractive to potential visitors: developers.google.com/search/docs/gu…
Jan 13, 2020 4 tweets 2 min read
Last year, our search results on mobile gained a new look. That’s now rolling out to desktop results this week, presenting site domain names and brand icons prominently, along with a bolded “Ad” label for ads. Here’s a mockup: Image The format puts a site’s brand front & center, helping searchers better understand where information is coming from, more easily scan results & decide what to explore. Learn more about the new look in our post from last year, when it launched on mobile: blog.google/products/searc…
Dec 9, 2019 5 tweets 1 min read
BERT, our new way for Google Search to better understand language, is now rolling out to over 70 languages worldwide. It initially launched in Oct. for US English. You can read more about BERT below & a full list of languages is in this thread....
blog.google/products/searc… BERT is rolling out for: Afrikaans, Albanian, Amharic, Arabic, Armenian, Azeri, Basque, Belarusian, Bulgarian, Catalan, Chinese (Simplified & Taiwan), Croatian, Czech, Danish, Dutch, English, Estonian, Farsi, Finnish, French, Galician, Georgian, German, Greek, Gujarati.... (MORE)
Dec 2, 2019 5 tweets 2 min read
In early November, we began making use of neural matching as part of the process of generating local search results. Neural matching allows us to better understand how words are related to concepts, as explained more here: The use of neural matching means that Google can do a better job going beyond the exact words in business name or description to understand conceptually how it might be related to the words searchers use and their intents...
Nov 12, 2019 4 tweets 2 min read
Some have asked if we had an update to Google Search last week. We did, actually several updates, just as we have several updates in any given week on a regular basis. In this thread, a reminder of when and why we give specific guidance about particular updates.... Sometimes, a particular update might be broadly noticeable. We share about those when we feel there is actionable guidance for content owners. For example, when our Speed Update happened, we gave months of advanced notice and advice….
webmasters.googleblog.com/2018/01/using-…
Jun 6, 2019 4 tweets 1 min read
Have you ever done a search and gotten many listings all from the same site in the top results? We've heard your feedback about this and wanting more variety. A new change now launching in Google Search is designed to provide more site diversity in our results…. This site diversity change means that you usually won't see more than two listings from the same site in our top results. However, we may still show more than two in cases where our systems determine it’s especially relevant to do so for a particular search….
Apr 9, 2019 15 tweets 5 min read
For many searches, surfacing fresh information often ensures the best relevancy. However, sometimes people want to find older yet also relevant information. Our tools have long made this possible. Now we’re testing new before: and after: commands to make this even easier.... Google's long rewarded fresh content for queries where users likely want it. We discussed “query deserves freshness” in 2007:
nytimes.com/2007/06/03/bus…

We shared building on it in 2011:
googleblog.blogspot.com/2011/11/giving…

For most queries, it works well. But what if you want older info?....
Apr 7, 2019 5 tweets 2 min read
We're aware of indexing issues that impacted some sites beginning on Friday. We believe the issues are mostly resolved and don't require any special efforts on the part of site owners. We'll provide another update when the issues are considered fully resolved. We are still resolving the indexing issue that has impacted some pages. We've made further improvements and hope any remaining issues will be done within the next 12-24 hours. Will provide a further update when the issue is fully resolved.
Mar 21, 2019 5 tweets 1 min read
We’ve had some questions about how neural matching differs from RankBrain. In short: RankBrain helps us better relate pages to concepts; Neural matching helps us better relate words to searches… RankBrain is an AI-based system Google began using in 2016 to understand how pages are related to concepts. It means we can better return relevant pages even if they don’t contain the exact words used in a search, by understanding the page is related to other words & concepts...