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29 Sep, 5 tweets, 2 min read
BMW plans to offer a Remote Software Upgrade (RSU) for the iX next March, which will add Maneuver Assistant to the iX, allowing it to self-retrace a route of up to 200 meters previously recorded by the driver

200 meters? 🤨
The assistant is intended for the last few meters into or out of tight parking spaces or on the lot Image
BMW also wants to offer the so-called "Functions on Demand" for the first time, i.e. to enable HW already installed in the vehicle for subsequently offered SW functions. In the iX, these include active cruise control with stop-and-go function & steering and lane departure warning
I counted 22 sensors in the BMW iX, most is ultrasonic and radar ImageImage
It looks like BMWs focus is to drive revenue with smaller and billable on demand software functionality that enables only a fraction of what a holistic system provides

Nothing that comes close to ADAS or even autonomous driving Image

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More from @alex_avoigt

Alex Profile picture
1 Oct
According to BI sources Herbert Diess and Brand CEO Ralf Brandstätter called Thursday all 120 top managers in Wolfsburg together for a crisis meeting

Diess stated that compared to Tesla and Chinese manufacturers VW is too expensive, slow and with low productivity not competitive
Now it is a matter of taking up the "fight against Grünheide" Diess said according to BI sources

If everything remains as it is, Diess insists, VW will no longer be competitive

Diess "We have a great responsibility for this site. We have to embrace the new competition."
CEO Brandstätter stated

'It is urgently necessary that a new course is set in Wolfsburg. Future competition with Tesla's new Gigafactory will be brutal. The electric car pioneer sets new standards in car production (...)'
Read 8 tweets
Alex Profile picture
30 Sep
Audi Marketing Head Wortmann

"In the future, the combustion engine will no longer play a major role in brand communication. We have to convince people that electromobility is the right way to go."

How about changing the company instead of the communication?
When asked about the Audi Motto "Vorsprung durch Technik" (ahead through technology)

Wortmann replied "We have thought about if we want to keep it"
The Audi Marketing head continued

"But the claim is 50 years old, historically charged. Now we're adapting that in marketing. It used to be about higher, faster, further. Today it's about sustainability and contributing to society. Technology is about solving problems."
Read 5 tweets
Alex Profile picture
29 Sep
Corruption and bribery come in various forms, and the auto industry is doing both with the mainstream media

Read and listen to fully independent blogs and journalism if you want the truth
Special thanks to @FullyChargedDan and for publishing a critical article that some other media outlets I offered it to didn't want to publish.
If you want to know the truth about automakers and vehicle reviews, turn to proven independent bloggers, journalists and YouTubers and help this emerging industry become an independent voice in a sea of corruption e.g. with your contribution as a Patreon.
Read 6 tweets
Alex Profile picture
18 Aug
An ID 3 caught fire on Saturday in Groningen NL. The driver took the charging plug out of the car and it started smoking. She quickly got her child out of the car & got herself to safety but the flames spread quickly

Note that EVs burn less often than ICE
Even though we haven't learned why the e-tron GT burned down while charging in Munich lately or the Taycan burned down while charging in the US, I find it somehow suspicious that VW Group vehicles seem to prefer to burn when plugged into a charger 😕
VW Speaker "We cannot make a statement on the cause of this fire until we have thoroughly investigated the vehicle and the circumstances"

We never learned why the Taycan burned in the USA or the e-tron in Munich.

Why should we learn why the ID.3 burned in the Netherlands? 🙄
Read 4 tweets
Alex Profile picture
28 Jul
VW CEO Herbert Diess in a today talk-show

"Tesla has not made any money for over 15 years except with certificate trading"
To be fair Diess, understands the CO2 certificate trading correctly as a measure to shift money to the ones who can reduce CO2 most effectively

But instead of answering why VW bought them from Tesla, he argues Tesla needed it to overcome a not competitive situation
While Diess repeated in the talk show the wrong narrative Tesla not have been profitable for 15 years without certificates he also said Tesla is today highly profitable
Read 5 tweets
Alex Profile picture
28 Jul
CEO Diess about production in 2H21

"We will certainly see further restrictions"

He added that the work done so far shows "that we can significantly mitigate one or two problems by working hard and save many cars with flexibility in production"
Diess continued

"I expect we'll be able to catch up in the 4th quarter"

Diess concluded
"We are indeed having a hard time getting delivery commitments for 2023/2024 for our needs."

Semiconductor challenges remain for future years - a competitive advantage for Tesla
Diess

"But of course we have a strong overall raw material price increase that goes through steel to many of our primary materials. And it probably won't be possible to absorb all of that."

Automakers will increase vehicle prices
Read 8 tweets

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