I learned this from one of my favorite speeches of all time by US Navy Admiral, William H. McRaven. Quick excerpt below👇
"If you want to change the world, start off by making your bed.
If you make your bed every morning, you will have accomplished the first task of the day.
It will give you a small sense of pride, and will encourage you to do another task, and another, and another.
By the end of the day, that one task completed will have turned into many tasks completed.
Making your bed will also reinforce the fact that the little things in life matter. If you can’t do the little things right, you’ll never be able to do the big things right.
If, by chance, you have a miserable day, you will come home to a bed that is made.
That you made.
And a made bed gives you encouragement that tomorrow will be better."
Notion has over 30 million users and a $10 billion valuation.
They dominate by using storytelling on their landing pages.
Specifically Dan Harmon’s Story Circle framework.
Let's break down how Notion uses the Story Circle to get millions of new users on board:
Dan Harmon’s Story Circle framework (for your landing page):
1. Protagonist: Customer 2. Need: Desire 3. Go: Your landing page 4. Search: Landing page content. 5. Find: CTA 6. Take: The price 7. Return: Back to daily life 8. Change: Life is better with product