Joe Portsmouth 🧲 Profile picture
Sep 30, 2021 4 tweets 2 min read Read on X
Know what the key to changing the world is?

Start the day by making your bed.

I learned this from one of my favorite speeches of all time by US Navy Admiral, William H. McRaven. Quick excerpt below👇
"If you want to change the world, start off by making your bed.

If you make your bed every morning, you will have accomplished the first task of the day.

It will give you a small sense of pride, and will encourage you to do another task, and another, and another.
By the end of the day, that one task completed will have turned into many tasks completed.

Making your bed will also reinforce the fact that the little things in life matter. If you can’t do the little things right, you’ll never be able to do the big things right.
If, by chance, you have a miserable day, you will come home to a bed that is made.

That you made.

And a made bed gives you encouragement that tomorrow will be better."

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More from @joe_portsmouth

Sep 12, 2023
Costco generated over $226 billion in revenue in 2022.

They do this by being masters of persuasion.

7 principles of persuasion Costco uses to get you to buy: Image
1/ Reciprocity:

People tend to feel obligated to return a favor or a good deed.

By offering something of value first, you can create a feeling that people "owe you."

This makes it more likely for the person to comply with your request.

Here's how Coscto nails this principle:
Free Samples:

Costco is known for offering free samples throughout its stores.

This fosters a sense of goodwill and appreciation as customers shop.

Which makes you feel more inclined to reciprocate by making a purchase.

This persuasion principle pairs well with: Image
Read 18 tweets
Aug 3, 2023
Want to boost your Copywriting through Storytelling?

It's easier than you think.

This story of 19-year-old Muhammad Ali will show you how: 👇 Image
It starts in 1961:

Sports Illustrated wants photos of the 19 year old boxer who took Gold at the 1960 Olympic games:

Muhammad Ali

The soon to be heavyweight world champion. Image
They hired freelance photographer Flip Schulke.

Since 1956, Flip has covered:

• MLK & the civil rights movement
• US & European Politics
• NASA Space program

He jumps to photograph the young boxer. Image
Read 17 tweets
Jul 27, 2023
Notion has over 30 million users and a $10 billion valuation.

They dominate by using storytelling on their landing pages.

Specifically Dan Harmon’s Story Circle framework.

Let's break down how Notion uses the Story Circle to get millions of new users on board: Image
Dan Harmon’s Story Circle framework (for your landing page):

1. Protagonist: Customer
2. Need: Desire
3. Go: Your landing page
4. Search: Landing page content.
5. Find: CTA
6. Take: The price
7. Return: Back to daily life
8. Change: Life is better with product
1/ Protagonist

Notion’s Landing Page protagonist is clear.

It’s you. Image
Read 13 tweets
Jul 13, 2023
Attention spans keep getting smaller.

You only get a few seconds to capture your reader's attention.

Hook 'em in with these 10 micro-copywriting frameworks:
Story-Outcome-Benefit:

S: Share a quick story.

O: Highlight the outcome.

B: Present the benefits. Image
Problem-Agitate-Solution:

P: Highlight a problem.

A: Intensify it (agitate).

S: Then provide a solution.

(psst... this framework was used for the hook of this thread) Image
Read 14 tweets
Jul 9, 2023
This story has stuck with me for years 👇

“A successful businessman on vacation was at the pier of a small coastal village when a small boat with just one fisherman docked...
Inside the small boat were several large yellowfin tuna.

The businessman complimented the fisherman on the quality of his fish and asked how long it took to catch them.
The fisherman proudly replied,

“Every morning, I go out in my boat for 30 minutes to fish. I’m the best fisherman in the village”.
Read 14 tweets
Jun 18, 2023
Stop guessing. Start testing.

I run subject line A/B tests every week for my newsletter of ~12,000 readers.

Here're 10 recent test learnings you can apply to your subject lines:
Winner: Repetition and rhyming beats boring and stuffy Image
Winner: Positioned as a "how-to" instead of a command Image
Read 13 tweets

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